"Why don't you introduce this Rover?" Boss Jia had never heard of this brand before, so he asked curiously.
"This Rover was the last choice!" Wang Chuanfu said with some regret. "This company is actually a legendary company. This company has a history of 120 years. They first built bicycles. Later, they were pioneering and added a small engine to the bicycle, creating the world's first motorcycle!"
"Although the general opinion is that the motorcycle was invented by Germany's Daimler Group, which is the parent company of Mercedes-Benz, they were actually the first to mass-produce motorcycles! According to the information released by Rover, they had tried to install a small engine on a bicycle as early as 1982. They even achieved success. However, because the small engine was very difficult to manufacture and had the ability to mass-produce, they gave up. In the end, Daimler beat them to it! "
"However, they launched a motorcycle in 1903. It was the best-selling motorcycle in Ying State at that time. Later, they switched to producing cars. Later, during the war, Rover responded to the government's call and switched to producing aircraft engines. "
"In the end, after the war, this company directly installed the aircraft engine on the car, creating the most powerful car at that time. It shocked the entire market."
"Then, it was the golden age of Rover. They launched the P3, P4, and P5 models, which became the best-selling model in Europe at that time. They also became the world's number one car manufacturer."
"However, from the 1960s onwards, the Rover fell into a slump. At the same time, cheaper Japanese cars entered the market, and the Rover was defeated. By the early 1980s, it was basically in a state of production halt!"
"Later, Rover was sold to Ying State Airlines, but there were no results. In 1994, Rover was sold to BMW!" Wang Chuanfu said. "Actually, in terms of traditional car manufacturing history, Rover is actually far superior to Volvo and Citroen. However, Rover has been out of production for nearly 20 years. This company's current engineers, designers, and even the production line are all from BMW!"
"They only borrowed the Rover brand. Rover itself, other than the brand, doesn't have any physical production line!"
"However, the Rover's patent still seems to be under the Rover's name. Their various technologies are also there. This is the only thing that makes the Rover valuable!"
"But these technologies and patents are also antiques from more than 20 years ago. Buying them won't complete the technological upgrade. There's too much meaning in buying them!"
"Moreover, after BMW bought the Rover, it tried to use the fame and brand of the Rover to open up the high-end luxury car market. But in the end, they found that customers no longer eat the Rover brand. The Rover brand value is not as high as the BMW 7 Series! "
"Therefore, after a short recovery, Rover quickly announced that it would stop production. BMW also had the intention to sell Rover!"
"Rover was just a last resort. After all, their technology was no longer enough. They were far inferior to the current Citroen and Volvo! However, the price should be quite cheap. I estimate that we can get it for a few hundred million USD. "Wang Chuanfu finally said.
"Alright!" Boss Jia nodded. "But I have a question. Why did you choose three European car brands? The United States and Fusang, aren't they the world's largest car manufacturers? Why didn't you consider these two countries? "
"Because they won't buy it!" Wang Chuanfu said helplessly. "Fusang's car industry is booming. They dominate the global market. Now, the entire Fusang is making money except for Mazda. They are making a lot of money every day. They will never sell it!"
"As for Mazda, this company is very hardcore. First, it's very difficult for us to buy it. Even if we buy it in the future, their engineers will be troublesome. Buying it will only add to our troubles. Moreover, Ford has already bought a lot of Mazda's shares. "
"As for the US companies, it's because their industries are too concentrated!
"Although the United States has many car brands, in fact, these car brands are actually concentrated under two companies, Ford Group and General Motors Group."
"Ford has three brands: Ford, Lincoln, and Mercury."
"General Motors has even more brands. The well-known brands are Buick, Chevrolet, Cadillac, General Motors, Daewoo, GMC, Opel, Hummer, Saturn, Pontiac, Saab, Horton, and so on …"
There are so many brands under these two companies, but in fact, it's just a change of brand. All the original patents and property rights of these brands have been transferred to General Motors and Ford.
Even if we can buy a brand from them, we can only buy the brand. We can't buy any technology, let alone production lines and engineers. It's even worse than Rover. "
"Moreover, these two companies are used to being generous. If they ask, it's at least a few billion USD. Only a fool would look for them!" Wang Chuanfu explained.
Boss Jia nodded and didn't say anything.
Well, actually, Boss Jia didn't understand these at all. In his previous life, he had only heard of these car brands. He didn't understand what was behind these car brands.
Therefore, when he heard that General Motors had so many car brands that occupied so much of the domestic market, he couldn't help but exclaim in his heart, "These are all General Motors' brands!"
"Chairman, this matter should be done sooner rather than later. What do you think …" Wang Chuanfu said carefully.
"You bastard, you don't feel bad about spending my money, right?" Boss Jia snorted and said, "Go back and have a good sleep first. Clean up your image, then go home and accompany your parents and family. In half a month, go to Europe with me! "
"Yes!" Wang Chuanfu immediately shouted. Going to Europe at this time, it was obvious that he was going to buy cars. This was really fast.
— — —
"Honey, do you want to go to Europe with me next month?" Boss Jia asked Zhu Qiushui with a smile when he got home.
"The child is still breastfeeding. Why are we going to Europe?" Zhu Qiushui rolled her eyes at Jia Yapeng.
"To buy a car!" Boss Jia laughed.
"Brother, what kind of car can't you buy in Hua Xia? You actually want to go to Europe to buy a car. Don't tell me you want to buy the legendary most expensive car in the world, the Rolls-Royce Silver Ghost? " The one who spoke was Jia Jiafeng. She didn't know when she came home. She looked at her brother and asked with a smile.
"Well, something like that. Maybe I'll buy it for you!" Boss Jia didn't explain to his sister that he didn't want a car …
"Oh right, do you want to go to Europe with me? I'll take you on a vacation, okay?"
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