"Chairman, Mr. Hans has arrived." In the afternoon, in the headquarters of the Bavarian Machinery Factory in Germany, which was also the global headquarters of BMW Group, the chairman's secretary reported to BMW's CEO and chairman, Bi Ruide.
"Call him in!" Bi Ruide said. After a while, Mr. Hans appeared in front of Bi Ruide.
Yes, it was the German that Jia Yapeng saw on the plane.
In fact, when he saw Hans's business card, Boss Jia knew that he would probably have to meet him again.
"Do you know why I called you back?" BMW's chairman, Bi Ruide, asked directly.
"I'm very sorry, I'm not very sure!" Hans wanted to curse in his heart. He was living well in Hua Xia. Although it was a little backward, as a foreigner, he was very popular in Hua Xia. In terms of life and spirit, he enjoyed a superior life. Hans even didn't want to leave Hua Xia.
In the end, Bi Ruide called him back from Hua Xia. On the plane, he was humiliated by a young man. Hans was very unhappy.
However, he didn't dare to say these things. He could only apologize that he was not sure.
"Because you are the person in our group who understands Hua Xia the most. Our group needs your opinion to help us make decisions!" Bi Ruide laughed.
"Chairman, is the company making any big moves to target the Hua Xia market?" Bi Ruide was a little happy. If that was the case, he would have a lot of power and opportunities as the vice president of the Greater China region.
"No!" Bi Ruide shook his head, which made Hans' heart sink.
"About five days ago, the company received a call from Hua Xia. They expressed their intention to buy the Rover brand. At the same time, they are inspecting and negotiating with Rover!"
"So I want to ask about your opinion. After all, you are the one who understands Hua Xia the most among all of us!" Bi Ruide said.
"Buying Rover cars?" Hans was shocked. "That's impossible. In Hua Xia's car market, there is no company that can afford to buy Rover cars!"
"But this is the truth. We did receive such an acquisition letter!" Bi Ruide said.
"Which company is this? FAW, SAIC, or BAIC? " Hans listed several names in a row. From what he knew, these were the companies that had the ability to buy the Rover. They were the largest state-owned enterprises in Hua Xia in the automobile industry.
"Neither of them! They are the Daqian Group! "
"Daqian Group?" Hans froze for a moment, as if he had never heard of this company.
"What? You don't know this company? " This made Bi Ruide look at Hans with some doubt. He couldn't help but be curious. What exactly did this guy do in Hua Xia for two to three years? Should I investigate him?
"Of course I know. This is Hua Xia's largest private company, and also the only one in Hua Xia that is in the Fortune 500! It's just that this company has never been involved in the automobile industry. I didn't expect them to be interested in automobiles! " Hans quickly remedied. The Daqian Group was so famous in Hua Xia. Hans had more or less heard of this name, but he only knew a little about the Daqian Group.
As he said himself, this was not an automobile company. Hans was too lazy to pay attention to it.
"It's good that you know. Do you think this company is sincere in wanting to buy Rover, or are they just teasing us?" Bi Ruide asked with some concern. He also sent people to investigate the Daqian Group and found that the main business of the Daqian Group was electronic products. They had never been in contact with the automobile industry. This made Bi Ruide very puzzled and worried. He was afraid that there was some conspiracy behind the Daqian Group.
Or they were just teasing them.
"I think they just want to test the water! Maybe they just want to enter the ranks of automobile parts production, "Hans said immediately." The Daqian Group is a labor-intensive enterprise. They make profits by squeezing the workers' blood and sweat. However, the electronic market is so big. The Daqian Group doesn't have its own top technology. I guess they can't see any growth in the electronic industry, so they want to test the water in the automobile industry. After all, a car has tens of thousands of different parts. If they can enter the automobile parts manufacturing industry, then the company's performance will naturally have a new growth point. "
"If this is the case, they just need to do the production honestly. Why do they want to buy Rover?" Bi Ruide asked, puzzled.
"Maybe they just want to use this as an excuse to contact us! I know the Hua Xia people very well. They are stupid, but they are very proud. If they come to us directly and ask for orders, it will be very embarrassing. So they use the excuse of acquiring Rover to build a relationship with us, and then ask for orders! "Hans took out his understanding of the Hua Xia people.
"Or, they want the production technology of automobile parts. Hua Xia people are like this. In the name of a joint venture, they steal a lot of technology from BMW!"
"If this is the case, then there is no need to talk!" Bi Ruide shook his head. He had some expectations for the sale of the Rover and wanted to sell this hot potato.
Because the Rover was the biggest stain in Bi Ruide's heart, and it was also his biggest loss in BMW.
The acquisition of Rover was done by Bi Ruide. At that time, Bi Ruide's idea was to use the high-end brand of Rover to open up the high-end market for BMW in Europe and the United States.
But he found that he overestimated the charm of the Rover brand.
When Bi Ruide was young, it was the most glorious time of the entire Rover. At that time, Rover's position in Europe was similar to Porsche's position in Hua Xia. It was a proper high-end brand, and it was even almost put together with Rolls-Royce.
It was a pity that Bi Ruide was already old. Now, the main consumers were middle-aged people in their thirties and forties. When they grew up, it was when Rover fell from the clouds. In their eyes, Rover was a self-righteous trash and idiot. How could they be interested in a brand like Rover?
As a result, the high-end car brand Rover sold far less than his own BMW 7 Series. The difference between the two was as high as 30 times. It turned out that Bi Ruide's decision to acquire Rover was a huge mistake and loss. Now, this mistake was pressing Bi Ruide a little breathless. There were many people in the company who wanted to use this as an excuse to drive Bi Ruide out.
If Bi Ruide could sell Rover at this time, of course, it would solve Bi Ruide's urgent need.
Unfortunately, this guy trusted Hans's judgment a little too much. At the same time, he also felt that there was no possibility of him causing the Hua Xia enterprise. In addition, he also had a very important acquisition in his hands. Once it was successful, it could change the brand influence of the entire BMW. Therefore, Bi Ruide thought for a while and said, "Mr. Hans, then this acquisition will be fully handled by you. After all, you have been in Hua Xia for so long, and you speak Chinese well. You can see through the minds of those guys."
"If the Daqian Group really wants to acquire it, you can start early negotiations with them. As for the price, you can quote 1.4 billion US dollars first, and the rest will be paid at the end of the day!" Bi Ruide instructed.
"Yes!" Hans said immediately. Bi Ruide nodded and let Hans go out. Then he continued to think about another important acquisition in his hands.
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