"Xiao Jia, good news! This is great news! " On the morning of January 17th, Jia Yapeng, who had just returned to the office, found out that Elder Dai had called him more than a dozen times to ask if he had come to work.
Jia Yapeng thought that something had happened to Dynasty, so he immediately called back to ask. He didn't expect to hear Elder Dai's excited voice as soon as the phone was connected.
Elder Dai's voice was so excited that Jia Yapeng couldn't hear what he was saying clearly. After a long time, he finally figured out that he had won an award, and it was the top Starlight Award in the country for the best children's animated series.
"Starlight Award? Why haven't I heard of this award before? Is this really the top award in the country? "Jia Yapeng said with a smile on the phone, almost angering Elder Dai to death.
"Hua Xia TV" Starlight Award "is a government award sponsored by the State Administration of Radio, Film, and Television. It is based on the" unity of thought, art, and appreciation "." Starlight Award "is one of the three national government awards alongside Hua Xia TV" Fei Tian Award "and Hua Xia Movie Hua Biao Award. It is the highest award in Hua Xia TV art!" Elder Dai explained to Jia Yapeng on the phone with an introduction that was obviously copied from the Baidu Encyclopedia.
"Oh!" Jia Yapeng nodded. Among these three awards, the Fei Tian Award and Hua Biao Award were often reported on TV and the media. Only this Starlight Award was not very famous in the future. It was understandable that Jia Yapeng did not know about it.
"Anyway, Xiao Jia, this is the highest award that our TV animation can get in the country. We also set a record and became the first Hua Xia animated series to win the Starlight Award for the best children's animated series. This is a historical breakthrough!" Elder Dai was indeed very excited.
"Impossible, no animated TV has ever won an award before," Jia Yapeng asked in disbelief.
"This is really not the case!" Dai Lao said with a smile, "Actually, this award was established in 1987. It's not that old. So far, there have only been four awards. This is the fifth."
"And from 1987 onwards, although Hua Xia still had some animated films, they were basically short animated films. There were only two that could really be called animated series. They were 'The Adventures of the Sloppy King' in 1987 and 'Schuck and Beta' in 1989."
"These two animations are very famous. They're more than enough to win awards. Why didn't they win any awards?" Jia Yapeng asked in surprise.
"Because this award was just set up in 1987, there was no consideration for animated television series. Therefore, 'The Amazing Adventures of the Sloppy King' from 1987 was not nominated. Later, in 1989, there was an award for the best animated television series, but the original author of 'Schuck and Beta' had a bit of a strange temper and made a lot of unpleasant things with the bureau, so it was not given to him. "
"After that, there was no real animated television series, because Shangying could no longer pay salaries. Hua Xia's animated television industry was basically finished. If you hadn't intervened, this year's award for the best animated television series would definitely have been ruined!" Elder Dai said and couldn't help but sigh.
Indeed, from 1990 onwards, Hua Xia's animated television series fell into the darkest decade. From 1990 to 2000, Hua Xia didn't even make one of their own animated television series.
In addition to economic reasons, the more important reason was that foreign animations, especially a large number of high-quality Fusang animations, impacted the domestic market. A series of Fusang animations such as "Saint Seiya", "Dragon Ball", "Transformers", "The Legend of the Devil", and "Dragon Fighter" were introduced into the domestic market.
The cost of importing these animations was relatively low, and it was much more cost-effective than producing their own animations. Even a top art company like Shangying couldn't breathe under the pressure.
Although Shangying counterattacked later and made "Lotus Lantern", a domestic animated film that stood at the peak of the domestic market, and "I'm Crazy About Singing" in 2002, they didn't expect this to be their last counterattack.
After "I'm Crazy About Singing", Shangying was basically in a state of near bankruptcy. If it weren't for the fact that the country didn't allow Hua Xia's animation to fall, it would probably have ceased to exist.
Even in 2020, Shangying didn't recover and didn't make one or two new animations that could surprise Hua Xia's audience. Instead, they started to rely on their past achievements and made new versions of "Black Cat Sheriff", "Calabash Brothers", "I'm Crazy About Singing", and so on. Their divinity had completely fallen.
Therefore, for a long time, the domestic television awards didn't include domestic animations. It wasn't that they looked down on domestic animations, but there were no domestic animations at all.
On the other hand, domestic animated films gradually set sail and became a legend.
Therefore, this time, the appearance of Jia Yapeng's "Water Margin Heroes" could be said to have saved domestic animation. And the only domestic animation in 1991, the Starlight Award naturally fell to "Water Margin Heroes".
And this time, Elder Dai called Jia Yapeng not only to tell him the good news, but also to request that he go to the Imperial Capital to receive the award. Moreover, the time to receive the award was very close. It would be on January 25th.
Jia Yapeng was unwilling to do this. He said that he would leave such a glorious moment to Elder Dai. He didn't want to go as he still had a lot of things to do in the company.
However, Elder Dai's attitude was very firm. He said that he was already an old man and didn't care much about these awards. Moreover, he had a lot of awards, so he didn't care about them anymore.
However, as a newcomer in the animation industry, Jia Yapeng had to attend this award ceremony. This way, he could get familiar with the people in the industry and gain connections.
More importantly, as the boss of Dynasty, he had to give face to the Starlight Award and the SARFT behind it. Otherwise, he would inevitably be in trouble in the future.
Hearing Elder Dai's words, Jia Yapeng seriously considered Elder Dai's suggestion. When he remembered that he had two sacks of real estate certificates at home, he couldn't help but nod. "Okay, Elder Zhang. I'll leave for the Imperial Capital this afternoon!"
"So early?" Elder Dai was shocked by this answer. After all, the award ceremony was on January 25th. Jia Yapeng could leave on the 23rd. Wasn't it too early to run over on the 16th?
"Not early, not early. I still have some things to arrange!" Jia Yapeng said with a smile, then hung up the phone. At the same time, he ordered Zhu Qiushui to get two tickets to the Imperial Capital as soon as possible. The two of them flew directly to the Imperial Capital.
The reason why Jia Yapeng left in such a hurry was naturally not because Jia Yapeng valued the Starlight Award very much, but because he valued his two sacks of real estate certificates very much.
The real estate certificates for his thousands of houses in the Imperial Capital had been sent two months ago. Jia Yapeng was already the owner of these thousands of houses. However, because he was busy with the lawsuit and the mini 4WD, Jia Yapeng had never cared about these real estate certificates.
At this time, although the company was busy with the production and sales of mini 4WD, everything was already on track. There was no need for Jia Yapeng to do it personally. The factory directors under him could make the decision. Jia Yapeng actually had nothing to do.
Since he was going to the Imperial Capital to receive the award this time, Jia Yapeng planned to simply sell these houses. These houses couldn't just be left to rot after buying them. However, Jia Yapeng didn't plan to sell them for more than ten years, so renting them out was the best choice. With thousands of houses, the monthly rent would be more than a hundred thousand. It wasn't a small sum of money.
Therefore, Jia Yapeng planned to use this time to arrange the rental of the houses properly and make him a stable cash cow for himself when he brought Zhu Qiushui to the Imperial Capital this time.
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