"Boss, this afternoon, we received news from all the distributors in the country. Apart from some leftovers in Jiangzhe Province, all the mini 4WD vehicles in the other regions were sold out in one morning. They are now being urged to stock up by countless bosses!" That morning, Zhu Qiushui reported to Jia Yapeng with a smile in the director's office of the Daqian Group in Yuzhang City.
Of course, Zhu Qiushui had to smile. The sales figures of the mini 4WD vehicles directly determined her salary for the next month, and this salary determined when she could pay off Jia Yapeng's debt.
Zhu Qiushui was still under a lot of pressure with a debt of 1.2 million yuan plus 8% annual interest.
"Boss, you're really amazing this time. You actually managed to put your new product on the shelves in more than 20,000 convenience stores in the country at the same time, and all the mini 4WD vehicles were sold out in one day. This is too awesome. I'm afraid this has set a historical record in the whole of Hua Xia!" Zhu Qiushui flattered Jia Yapeng.
However, Zhu Qiushui wasn't lying. The Daqian Group had indeed set a national record this time, a national record of being listed simultaneously.
In the 1990s, the launch of a product was actually like the Little Elf Crispy Noodles from before. The launch of a product was launched in one place first, and the rest of the country slowly followed. It was very rare for a product to be launched at the same time as the launch of the entire country.
It was only after the millennium, when the speed of logistics and the speed of information transmission continued to increase, that a national simultaneous launch became the standard marketing method for major companies.
Although there had indeed been some domestic companies that had been listed simultaneously across the country, they had only been listed simultaneously in department stores across the country. Like Jia Yapeng, the grand feat of having mini 4WD vehicles listed simultaneously in more than 20,000 convenience stores around the school, was absolutely unprecedented, and had created a legend in the business history of Hua Xia.
The Daqian Group was able to do this thanks to the capable marketing network that Jia Yapeng had set up for Little Elf Crispy Noodles. After more than a year, this network had already spread across the country, and had achieved the miracle of being an agent in 90% of the prefecture-level cities in the country.
For each prefecture-level city, on average, they only needed to be responsible for more than 100 convenience stores to supply them in advance, and they could easily achieve the great feat of being listed simultaneously across the country.
The simultaneous launch of mini 4WD vehicles in more than 20,000 convenience stores across the country also brought huge benefits, and almost all children saw the mini 4WD vehicles immediately.
Jia Yapeng remembered that when he first learned about mini 4WD vehicles, it was also because he had watched an animation related to mini 4WD vehicles called "The 4WD Kid". This animation was introduced into China in 1994, and it was also the first mini 4WD related animation to be introduced into China.
Although this anime didn't completely ignite the mini 4WD craze like the 4WD Brothers, it still created the first batch of mini 4WD enthusiasts in China.
"The 4WD Kid" was also the first car related animation funded by the Tamiya Group. It was worth mentioning that this animation was actually broadcast in Hong Kong in Hua Xia as early as 1991, but it wasn't until 1996 that it was released in the mainland of Hua Xia, wasting a full three years of time.
The main character in the animation, the mini 4WD Kid, and the original mini 4WD Kid, were also quite famous, but the animation's production standards were really terrible, and it didn't cause much of a stir in the country.
It wasn't until 2001, when "The 4WD Kid" was broadcasted in the country, that the mini 4WD vehicle craze really started.
Back then, after watching "The 4WD Kid", Jia Yapeng's heart was filled with curiosity and desire for mini 4WD vehicles. Just like these children now, he dreamed that he could also own a mini 4WD vehicle.
But what made Jia Yapeng speechless was that, as all the shops and convenience stores in the school, there wasn't a single mini 4WD vehicle to be seen. It wasn't until a year later, when Jia Yapeng celebrated his birthday, because he and his father wished for a mini 4WD vehicle, that his father, who came back from working in Jianfu Province, bought him his first mini 4WD vehicle in Fuzhou.
After 2000, mini 4WD vehicles really became popular all over the country, and there were two main reasons. One was the animation of "The 4WD Kid", and the other was because Audi Twin Diamond mini 4WD vehicles could be bought in convenience stores all over the country. The two complemented each other, otherwise, even if a mini 4WD could become popular for a while, it would eventually disappear.
Therefore, Jia Yapeng set the goal of launching mini 4WD vehicles all over the country, and the whole business plan was set in the process of launching mini 4WD vehicles.
For such a business plan, there were still a lot of voices in the company that opposed it. First of all, this was undoubtedly a great deal of pressure for the local distributors. They had to communicate with the convenience stores one by one to prepare the goods.
At the same time, in order to prevent the mini 4WD vehicles from sneaking away, they couldn't distribute the goods in advance, and could only put them on the shelves one day before the nationwide shipment. The difficulty and pressure of this work could be imagined.
In the branch companies all over the country, from the managers to the employees, basically didn't sleep for 24 hours, and because the sales peak was on the 16th, it was impossible to sleep on the 16th. In the end, they didn't get any rest for a full 48 hours, which was simply too horrible to look at.
Another huge objection came from the huge cost of preparing mini 4WD vehicles.
To stock up more than 20,000 convenience stores all over the country at the same time, each convenience store would have to prepare at least 10 boxes of mini 4WD vehicles! This added up to a total of 200,000 mini 4WD vehicles.
In fact, in the work meeting, Jia Yapeng set the target to 300,000 units, and requested that the company at least prepare 300,000 mini 4WD vehicles before the official launch.
This was undoubtedly a huge amount of pressure for the newly built mini 4WD vehicle production line. It must be known that the production line was only completed in October, and the installation and production took place in November. The actual production time was only two months.
Moreover, this mini 4WD vehicle production line was only a test production line with a monthly production capacity of 50,000 units. In the end, Jia Yapeng wanted 300,000 units in two months, directly tripling the production capacity. When Director Li, who was in charge of the production, heard this news, he almost vomited blood.
But in the face of Jia Yapeng's high bonuses and strong orders, Director Li could only organize three shifts and work 24 hours a day. However, this could only increase the monthly production capacity to about 100,000 units, which was still 100,000 units short of the target.
Therefore, Jia Yapeng issued an order for all the free workers in the Daqian Food Factory to go to the mini 4WD vehicle production line to support the production. Some of the work that required a lot of time and manpower were all done manually.
At the same time, the workers on the production line were encouraged to develop innovative ideas that could speed up the production process, and a lot of work innovation bonuses were given. Later, Jia Yapeng even began to transfer people from the Yuzhang State Printing Factory, and finally completed the production of 300,000 mini 4WD vehicles in two months, creating another miracle.
However, this also sharply increased the production cost of mini 4WD vehicles. Originally, the production cost of mini 4WD vehicles was about 2 yuan per box, and the dealer's delivery price was 3 yuan per box, and the purchase price to the convenience store's owners was 4 yuan per box.
In the end, Jia Yapeng only made about 1 yuan per box. In fact, the profit was not high.
But this time, a lot of people were mobilized and a lot of bonuses were given to speed up the production, which directly raised the production cost to about 3 yuan per box. In the end, Jia Yapeng did not make any profit when the mini 4WD vehicles were distributed to the local dealers. In fact, he even lost a little money.
This time, the nationwide simultaneous sales were basically a loss, and it was far less profitable than the profits of Little Spirit Crispy Noodles.
However, Jia Yapeng still resisted the pressure from all parties and forcefully carried out his sales plan. He wanted to open up the market as quickly as possible so that all the children could play with the mini 4WD as soon as possible. He wanted to let all the children get their hands on the mini 4WD as soon as possible.
And now, everything was completed smoothly, and the results were far beyond Jia Yapeng's expectations. He had thought that the 300,000 boxes of mini 4WD vehicles that were distributed nationwide would take at least a few days to sell.
But he never expected that in less than a morning, all the provinces and cities in the country, except for the Jiangsu and Zhejiang provinces, would be sold out. Dealers from all the provinces and cities came crying to the head office, begging Jia Yapeng to deliver the goods to them as soon as possible.
In this regard, Jia Yapeng was also quite helpless. Now, there were less than 50,000 boxes in the factory, and he didn't know how to distribute them.
But fortunately, Jia Yapeng had successfully put the first production line into production. After verifying that there were no problems, he ordered a lot of equipment.
Because some of the equipment on the production line was not working at full capacity, he only needed to add some equipment to double the production capacity of the production line.
Previously, because the stability of the entire production line could not be estimated, many problems and shortcomings had to be discovered after a trial run.
Now, all the problems and shortcomings had been solved in two months of full capacity operation. Next, Jia Yapeng only needed to invest another two million to buy various equipment, and then the production capacity of the entire production line would directly soar to a terrifying one million boxes per month. The production cost would also drop to about one yuan per box, and the head office's profits would reach the level of two yuan per box.
Now that all the new equipment had been installed, production had begun smoothly, and the monthly production capacity had reached one million boxes. If they worked hard, it wasn't impossible to reach the limit of two million boxes per month.
After all, they had sold 300,000 boxes of mini 4WD vehicles in a day, so it wasn't impossible for the sales volume to reach two million in the first month. But it would take time, and at present, they could only work hard for the children and the various dealers to wait for another month.
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