Jia Yapeng didn't know that such a national think tank was sitting in the back seat of his plane. After he got off the plane with Zhu Qiushui, they saw Chen Liren who came to pick them up. This guy still had a conscience.
As soon as they got on Jia Yapeng's car, this guy started nagging at Jia Yapeng. "Old Jia, I'm telling you, I need at most five days. Within five days, I want to see 200,000 boxes of mini 4WD cars. Hurry up, do you hear me?"
"Put me down, I'll pay the rent myself!" Jia Yapeng said with a grin.
"Don't do that, Old Jia. But this time, you're really too stingy. You only gave me 100,000 boxes of mini 4WD cars in the whole northern market, and I sold them all out in one morning. Now, a bunch of kids come to the store every day to ask when they can get mini 4WD cars. Give me a definite answer now, when can you give me the goods?" Chen Liren shouted.
"Ten days later, I'll give you 100,000 boxes!" Jia Yapeng thought for a while and then said.
"What? Only 100,000? That's too little. It must be 200,000!" Chen Liren shouted even louder.
"What are you shouting for? My production line has just been revamped, and the maximum monthly production capacity is 500,000. That's 150,000 in ten days. I'll give you 100,000 boxes, which is two-thirds of the production capacity. What are you still not satisfied with?" Jia Yapeng was so angry that he kicked the back of Chen Liren's seat. Chen Liren felt sorry for him and hurriedly said, "Don't kick, it's an imported genuine leather seat!"
"Tsk, I can kick my Benz too, can't I?" Jia Yapeng said disdainfully, but he still took his foot back.
"By the way, I heard that you sent 50,000 boxes of goods to Jiangzhe Province this time. I only received 100,000 boxes in the whole north. No, you can't send the goods to Jiangzhe Province this time. It's not fair!" Chen Liren complained again.
Jia Yapeng said carelessly, "Get out of here. That's what they wanted. I asked you to report the number yourself, but you, as the general agent of the north, only reported 20,000 boxes. You almost made me die of anger. Even if you don't think it's shameful, I think it's shameful for you. That's why I'm going to give 50,000 boxes to Jiangzhe Province. I want everyone to understand that those who are smart, courageous, and know the rules should make money. Those who don't know these things should get out of here, so as not to be an eyesore to me!"
"Okay, you are domineering. But that guy called Watermelon is really powerful. Why don't you transfer him to me? I will let him be the general manager of the Northern Branch and liberate me!" Chen Liren, this guy, actually began to covet Watermelon's body.
Despicable.
"But Old Jia, your mini 4WD cars don't actually make money!" Chen Liren suddenly muttered.
"Mm …" Jia Yapeng made a sound of acknowledgment. Surprisingly, he didn't refute it, because Jia Yapeng knew that mini 4WD cars really didn't make money.
Although all 300,000 boxes were sold out in one day, the distributors only made one dollar per box, so the total was only 300,000. After deducting all kinds of costs, they were left with at most 200,000.
This 200,000 was then distributed to the various provinces. In the end, each province might not make more than a few thousand dollars. Chen Liren, as the general agent of the north, only made a little more than 60,000 dollars.
This sum of money might seem like a lot, but compared to Crispy Noodles the Elf's profit of a few million a month, it was frighteningly small.
"There's also Old Merchant. Although the sales are good this time, it's because the children's interest has been piqued by the cartoon and they're all buying at the same time. By the time all the children have their own mini 4WD, our mini 4WD won't be able to sell anymore!
"Right now, there are more than 100 million youngsters in the country. Even if it's only 110 million, it'll be the most we can buy our mini 4WD cars. In other words, we can only sell 10 million boxes at most and make 10 million. And once we've made 10 million, it'll be very difficult to sell them again. Your business isn't as scary as you boasted to me before. It's much worse than Crispy Noodles the Elf's business! "Chen Liren usually looked unreliable, but this analysis was really reliable.
After all, the current Hua Xia wasn't the future Hua Xia. The consumption level of Hua Xia was still very low. Chen Liren's 10 million sales was already a super optimistic estimate.
After Chen Liren finished speaking, he looked at Jia Yapeng a little worriedly. He was worried about his friend. Jia Yapeng had already invested 10 million in the animation of the mini 4WD car. Chen Liren really didn't know if Jia Yapeng would lose his own capital as well.
"Actually, I already knew about what you said. This is my strategy!" After Chen Liren finished speaking, Jia Yapeng nodded slightly. He had already calculated this step. After all, if Chen Liren could calculate such a simple calculation, Jia Yapeng could also do it.
In history, when mini 4WD cars first appeared in the China market, the price was as high as 100 yuan per box. It was a veritable high-end toy. Later, when it couldn't be sold, the price slowly dropped to 50 yuan per box. By the year 2000, the price was 20 yuan per box, until a large number of counterfeit manufacturers emerged.
Therefore, mini 4WD cars were extremely profitable. It wasn't because there were many of them, but because they were expensive. One mini 4WD could earn 90 yuan. In theory, it was 90 times Jia Yapeng's profit. Of course, it was profitable.
However, Jia Yapeng directly lowered the price to 5 yuan per box, reducing the profit to a total of 3 yuan. One yuan for the seller, one yuan for the distributor, and one yuan for the manufacturer.
Even if Jia Yapeng could reduce the production cost to 1 yuan, he would only make a profit of 2 yuan. He was simply a model of a conscientious entrepreneur.
In fact, Jia Yapeng could have set the price at 30 yuan per box. That way, many children could still afford it. Jia Yapeng and the distributors at all levels could also make a lot of money.
However, Jia Yapeng stubbornly set the price at 5 yuan. The reason for this was actually very complicated.
Part of it was Jia Yapeng's personal reasons. Because of his childhood experience, all children could afford to play with mini 4WD cars, and it would not become a toy only for the rich.
The second reason was Jia Yapeng's strategy.
"What strategy do you have? Are you deliberately making less money? "Chen Liren asked curiously.
"Brother Liren, do you know why there are so many counterfeits of our Water Margin cards?" Jia Yapeng suddenly asked.
"Because the profits of cards are high. The total cost of your 108 cards is less than 1 yuan. In the end, the children need at least 54 yuan to collect 108 cards. In the end, the counterfeits are only 5 yuan per box. Of course, they are profiting!" Chen Liren answered without hesitation.
"That's right!" Jia Yapeng smiled and nodded. "My mini 4WD has a lot of exclusive technologies. Even if those counterfeiters want to copy my mini 4WD cars, their cost will not be lower than 3 yuan. If such mini 4WD cars are placed in the market, the price will be at least 5 yuan. It will not be lower than ours!"
"What do you think the kids will do when they're faced with a 4WD that's also worth 5 RMB but is a genuine, high-quality product?"
"Your goal is to suppress the counterfeits!" Chen Liren suddenly realized. The reason why counterfeits can make money was because they do not have marketing costs. They can lower the price to a very low level. When the time comes, the children will naturally choose the cheaper counterfeit mini 4WD cars.
But if the price of the genuine mini 4WD cars is the same as the counterfeits, or even lower than the counterfeits, then the children will definitely choose to support the genuine mini 4WD cars.
To give a simple example, if Microsoft entered the Hua Xia market and set the price of all the original CDs at 5 yuan, then who would buy a pirated version of Microsoft's operating system? The whole of China would be using the original Microsoft operating system.
Similarly, if the price of a standalone game was also 5 yuan, or even free, then there would not be any pirated games in Hua Xia.
Of course, for the standalone game manufacturers, this is impossible. Their research and development costs are obvious. Unless every player in the country buys a copy, and the sales volume is as high as 100 million. Otherwise, they will not be able to make money from the original game at 5 yuan.
But later on, the big bosses of Hua Xia's online games figured out the secret behind this, and all the online games became free to play. Then, Hua Xia's online games market completely developed.
"But your actions are undoubtedly harming the enemy by a thousand, but you are harming yourself by eight hundred!" Chen Liren sighed and said, "Even if you put an end to piracy with your mini 4WD cars, at most you will be making some hard-earned money. Why bother?"
"Says who?" Jia Yapeng's mouth suddenly curled up. There is no reason that he, Jia Yapeng, can't learn the skills that the big bosses of online games have mastered years later.
Tremble, children, the era of free online games that can be called the devil is coming early!
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