The Elf World was released globally at the same time. Coupled with the publicity campaign that had already given the players enough suspense, it instantly caused heated discussions among the players!
Especially overseas. Although Lehui and Matrix Spectacles weren't well-known brands, Thunderbolt Entertainment had a lot of influence. The 'exclusive to Matrix Spectacles' at the end of the video was a solid advertisement for Matrix Spectacles, the type that couldn't be any harder.
Many players finally realized that the game that had been advertised for so long was a MR game!
Although they didn't know the exact playstyle of the game, the players could vaguely guess the core playstyle and fun of the game from the promotional video alone.
Discussions about the World of Elves instantly dominated the forums both at home and abroad, and it was a hot topic.
This popularity wasn't only because the game was promoted by Thunderbolt Entertainment, but also because it was the most advertised, had the most playstyle, and was the most ambitious MR game.
Taking advantage of the current trend of smart glasses, MR games were also seen as a new branch of game development in the future. Although everyone felt that it was difficult for MR games to surpass the three major platforms of mobile, PC, and VR, MR games would inevitably develop into a unique category and occupy a place in the game industry.
While the players and designers were discussing the advanced form of MR games, the appearance of the World of Elf provided everyone with new ideas and possibilities.
In China.
"Did you guys see the promotional video for the World of Elf? Chen Mo is going to make a big move for Matrix Spectacles! "
"Matrix Spectacles is pretty much the only company in China, and they're still going to promote the exclusive MR game?"
"Idiot, of course it's to expand into the international market! Didn't you see that the promotional video is in multiple languages and is synchronized globally? "
"You have to walk outside for this game? As an otaku, I really want to say sorry for the interruption … "
"Idiot, this game isn't made for players like you. Otaku like you should just play VR. MR is made for Matrix Spectacles users, to allow them to play MR games that are closely related to reality when they're outside, in shopping malls, or at gatherings with friends. "
"I think it should be quite popular overseas. After all, their living habits are different. Many foreigners like outdoor activities very much. This kind of game should suit their taste, right?"
"There are also many people in China who need it. For example, it's boring to take the subway or public transport on the way to work, or go to parks or scenic spots with friends on the weekends. In the past, we could only play with our phones when we were waiting for people or queuing up. Now, there's another option. We can use the Matrix Glasses to catch sprites!"
Abroad.
"Oh, a MR game that combines most of Thunderbolt Entertainment's popular IPs? I saw Azeroth, Dark Souls, American Apocalypse, and even the Pan from PlayerUnknown's Battleground. You've become an elf? "
"Even though I've never seen some of the elves before, I still think that they're quite cute. For example, that creature called Chaodream at the end, and that yellow rat that can generate electricity?"
"Putting the last scene in Times Square is giving them enough face."
"Well, Thunderbolt Entertainment is an international game publisher anyways, it's normal for them to release games all over the world."
"What I'm more concerned about is, can the game really achieve the effect shown in the promotional video? Will I be able to see my elves by my side at all times? If that's possible, it'd be quite fun. "
"It shouldn't be difficult in terms of technical skill. There are similar MR games already, but they can't compare to Elf World in terms of scale and gameplay. "
"Why is this game only available on the Matrix Glasses? There's no Hise Glasses version, unbelievable! Is it because Hise Glasses doesn't want to pay? Or is Matrix Glasses paying too much? "
"To be honest, this is the first time I've heard of the Matrix Glasses brand …"
"Let me explain, Matrix Glasses is a fairly competitive smart glasses brand. According to the users, the quality is quite good, and it's cheaper than Hise Glasses. Oh, right, as for why it can monopolize 'Elven World' … it's because the glasses were developed by Thunderbolt Entertainment and the original manufacturer. Salent even personally designed the glasses. "
"… I see, Matrix Glasses is similar to Switch, so it's basically Salent's own device? That's understandable. But I'm still pissed because I already have Hise Glasses, I don't want to spend money on another one. Is there no mobile version of Elf World? "
"Obviously not, keep dreaming."
…
The Elf World's promotional video not only attracted the attention of players all over the world, but it also made the Matrix Spectacles popular.
Previously, many foreign players didn't have any intention of buying Matrix Glasses, but after hearing that this thing would be exclusive to Elf World, many rich tycoons also considered buying one.
Of course, it wasn't realistic to get a large number of players to buy Matrix Glasses just because of a video, but at the very least, they would click on the shopping website to look at the specs.
Many felt that the glasses were quite good after looking at them!
The high specs were similar to Hise Glasses, while the other two were priced higher. Moreover, since the camera function was removed from the design and the specs were adjusted, the price was lowered accordingly.
According to the reviews on the shopping website, the buyers who bought this pair of glasses were quite satisfied with it. There were no problems in any aspect.
Many people's hearts had already begun to loosen.
Some diehard fans of Thunderbolt Entertainment bought it without hesitation and waited for the game to go on sale. Although they didn't know how the game would turn out, with so many IPs working together, Elf World had already been elevated to a very high position.
There were still many people who were waiting to see if the game was fun before deciding if they wanted to buy the Matrix Glasses.
…
The advertising campaign of "World of Elves" made many smart glasses hardware manufacturers panic.
Obviously, this game had a very important purpose, which was to promote the Matrix glasses and expand its market share. Otherwise, this game could be made into a version that all smart glasses could play. It would also expand the player base and earn more money. Wouldn't that be great?
Since Thunderbolt Entertainment was able to grit their teeth and release the "Only"
It was obvious that they were up to something if they wrote a slogan like 'Glass'. If other smart glasses manufacturers approached Thunderbolt Entertainment to discuss cooperation, they would probably be rebuffed.
But to develop a similar game? It was very unrealistic.
Because World of Spirits was supported by all of Thunderbolt Entertainment's popular IPs, it had a huge fan base around the world. If they didn't even know how to play the game, even if they developed a competitive game, what could they do?
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