In foreign countries, although Hise's "camera incident" made it controversial and caused it to lose some market share, it wasn't enough to make it collapse.
This was because Hise's main competitors around the world weren't Matrix Glasses, but other brands. And other brands … had basically added the camera function.
Therefore, the infamy of the "camera incident" was actually shared by other companies. When users in Europe and the United States discussed this incident, their eyes were basically focused on the entire "smart glasses" market, not just Hise.
Although Matrix Glasses had a certain market share with no camera function, after all, it wasn't enough. Most European and American users' first reaction to a Chinese brand that they hadn't heard of before was instinctive distrust.
It would take a long time to stand out and monopolize the market. It could even be said that it was difficult to do so.
This was also reasonable. Just like mobile phones and computer brands, many domestic manufacturers were selling well in the domestic market, but if they really wanted to enter the European and American markets, it would be very difficult to compete with those established hardware manufacturers.
After the "camera incident" became more and more intense, Hise Glasses had to compromise in time, saying that it would introduce a new model of glasses with a completely different design, removing the camera and live broadcast functions.
Although this kind of torment was a little painful for the Hise Glasses R&D team, they were an established manufacturer after all, so it wasn't a big deal.
The new glasses were actually just a matter of changing the permissions and changing the color, so it was done very quickly. The response was good, and it seemed that Hise Glasses would become popular in Europe and the United States.
After all, smart glasses were the trend, and most people still needed them. Now that there were no privacy concerns, many people began to boldly buy them.
…
…
Chen Mo was using Matrix Glasses to talk to Zhou Jiangping, reading a report sent by him.
Zhou Jiangping was very happy to explain the current situation of Matrix Glasses to Chen Mo.
"Matrix Glasses is currently doing very well in China. They have taken nearly 60% of the market share, and this number is still rising. Yesterday, I told them to expand more production lines and try to ensure that the production capacity of Matrix Glasses can keep up with the current market demand …
"Many IT companies in China have expressed that they will provide exclusive versions of apps for Matrix glasses and add more MR functions based on the characteristics of Matrix glasses. We are also very active in communicating with organizations such as the Ball Association, the municipal transportation department, and other organizations to tailor a variety of professional apps for Matrix glasses so that Matrix glasses can be further integrated into people's lives."
"As for the overseas market, the expansion speed of Matrix Glasses is equally gratifying. Its market share has reached 9%, and it has entered the top five in Europe and the United States. It has even surpassed many established manufacturers in Europe and the United States. This is an unprecedented achievement."
Chen Mo didn't have much of a reaction to Zhou Jiangping's joyful description. Instead, he frowned when he heard 9%. "That low?"
Zhou Jiangping paused for a moment. "That's low? The highest market share of a single domestic mobile phone brand in the global market was only close to this number, and this included China, Southeast Asia, and Africa. The 9% market share of Matrix Glasses is after deducting the share of the domestic market. We are already making history. "
Chen Mo said, "The Switch sold much better overseas than this."
Zhou Jiangping was amused. "President Chen, you can't just let it go like that. The Switch is a specialized game console. We are the only ones in the world making it. It's a niche product. The people who buy it are basically for your games. There's no competition at all. But smart glasses are different. This is the trend of future development. How many manufacturers in the world are eyeing this fat piece of meat? "
"Moreover, the potential market for smart glasses is much bigger than the Switch. Swtich is targeting a small group of gamers, but smart glasses are targeting everyone in the world! Matrix Glasses doesn't have that big of a first mover advantage overseas. We have to take it one step at a time. It's unrealistic to think that the product can take down a giant like Hise in just a few days, isn't it? "
Chen Mo asked, "The overseas version of Matrix Glasses has been updated with the MR games, right?"
Zhou Jiangping nodded. "They have been updated, but the effect isn't as obvious as the domestic version. The main thing is that the cultural influence of Three Kingdoms is more limited. It can't spread to Europe and the United States. Although other MR games are good, there are also game developers in Europe and the United States who are developing MR games and releasing them on Hise Glasses. There's no need to talk about the app. "
Chen Mo thought for a moment. "That means our MR games don't have any dominance at the moment."
"That's what I mean." Zhou Jiangping explained. "But that's normal. MR games are a new field. Designers all over the world don't have much experience. They're all in the trial and error stage."
Chen Mo laughed. "Old Zhou, there's nothing a popular game can't solve. If there's one, then make another one."
"Huh?" Zhou Jiangping didn't understand.
Chen Mo laughed. "Don't worry, I'll worry about it, you don't have to worry about it. Anyway, we still have to increase production. Matrix Glasses will sell more in the future, so we just have to keep producing. Our ultimate goal is to take over the global market for smart glasses. Don't let the production problem drag us down. "
Zhou Jiangping nodded. "Don't worry, I understand."
After ending the call, Chen Mo started thinking about his next goal.
At present, the development of Matrix Glasses in China can be described as smooth sailing, but the speed of expansion abroad is far from Chen Mo's expectations.
The main reason was that Matrix Glasses didn't have much of a reputation and didn't have an advantage in terms of technology. There wasn't a reason for European and American users to buy it.
In China, Legends of the Three Kingdoms was a very fun MR tabletop game. The various MR games on Thunderbolt Gaming Platform were also very attractive to players. However, Three Kingdoms didn't have much appeal to foreign players as the cultural atmosphere was different.
As for the other MR games, it wasn't a reason for European and American users to buy Matrix Glasses. After all, these games weren't popular and had limited influence.
For Chen Mo, it was impossible to work on the hardware. It was already good enough that Matrix Glasses didn't lose to Hise in terms of hardware.
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