February 14th, the Day of Suffering for Single Dogs.
League of Legends had maintained a strong growth rate after being released for a week, with daily active players exceeding a million.
With multiple marketing strategies, LoL had expanded to more and more players who had never come into contact with RTS games and COG. Moreover, marketing strategies such as internet cafe promotion and friend invitation rewards had also become an important means of attracting new players.
On the third day after the game was released, Chen Mo released information about the Valentine's Day event on the event page, much to the anticipation of the players.
This Valentine's Day event was mainly focused on the Heart-seeking Hunter Vayne skin. If you missed out on this week's event, you'd have to wait until next year to buy the skin.
Apart from that, there were also bonus quests. Forming teams and completing matches would reward players with gold, avatars, and experience cards. These were all important ways to encourage the player base to expand further.
One could imagine that if girls played League of Legends, there was a high chance that their boyfriends would be tricked; if guys played League of Legends, there was a small chance that their girlfriends would be tricked as well.
Many players logged into the game on Valentine's Day to participate in the event. There were even couples playing together in internet cafes.
…
Emperor Dynasty Entertainment HQ. Jin Jieguang didn't look too good. It wasn't because he was single, but because the first day of COG's open beta was out.
Although the game was well received with a rating of around 8, giving Jin Jieguang a glimmer of hope, the first day's statistics were like a bucket of cold water on him.
Three hundred and thirty thousand players logged in on the first day, but the second day retention rate was only 43%.
If it was a mobile game, the second day retention rate wouldn't be bad. However, this was a PC game, and a free competitive game at that. The second day retention rate could only be described with one word: failure.
With a second day retention rate like this, it would be hard to maintain active players and ensure the fairness of the matchmaking system, let alone become popular. Even with Emperor Dynasty Entertainment's strong marketing capabilities, it would be hard to get the game going.
The numbers were so bad that Jin Jieguang didn't know how to explain it to Lin Chaoxu.
However, Jin Jieguang also had a vague feeling that compared to LoL, COG's more RTS style of operation was very likely one of the important reasons, but after all, there was no corresponding data to support it, so Jin Jieguang could not say for sure.
Lin Chaoxu was relatively calm after learning about the data. He asked Jin Jieguang to check the backend data to see which node in the game had the most players losing their players. At the same time, he made a detailed questionnaire and sent it to the players who lost their players in COG for a detailed investigation.
…
While Emperor Dynasty Entertainment was busy collecting feedback on COG, League of Legends' Valentine's Day event continued to gain popularity.
On Valentine's Day, League of Legends had 330,000 concurrent players. Considering that it was the first day of Valentine's Day and many couples were busy, there was still room for growth.
However, this number was enough to highlight the popularity of the game.
Inside the experience store.
Chen Mo was hesitating.
There was a new item on the virtual screen of the bracelet: Good Luck Generator. Chen Mo had just obtained it a few days ago, and there were ten of them in total.
Good Luck Generator: A magical device that can bring you good luck in most situations. There's a fifty percent chance of getting good or bad luck after use, lasts for a day. If you get bad luck, you can turn it into good luck by completing quests.
From the description of the item, it felt like it was a guaranteed win.
Chen Mo had already tried it once before, when he used the Good Luck Generator and received good luck. Chen Mo 'coincidentally' opened his phone and scrolled through Weibo. He 'coincidentally' saw Jin Jieguang's Weibo, and 'coincidentally' saw his verified information and the selfie he took at the entrance of the experience store.
Otherwise, Chen Mo wouldn't have gone to the first floor of the experience store just to trick him.
After getting a taste of it, Chen Mo really wanted to try it again, but the item had a cooldown period, so he couldn't use it often.
Today was February 14th, and the cooldown period was over.
"Geez, if only this was a Love Luck Generator. After using it, I'd be able to have a drunken diva with the surname Zhang come knocking on my door, or have a beauty with the surname Wu send me a bunch of selfies, "Chen Mo sighed.
After putting away his unrealistic fantasies, Chen Mo used another Good Luck Generator.
But this time, the comfortable looking Good Luck icon didn't appear. After a smoke effect, what appeared was a 'God of Misfortune' icon.
[Possessed by the God of Misfortune: Your luck value has dropped to negative. Eating instant noodles without seasoning is a piece of cake.]
"My goodness!"
Chen Mo was dumbfounded. It really did have a fifty percent chance. I was lucky last time, and now I'm unlucky?
Moreover, if eating instant noodles without seasoning is a piece of cake, what's a piece of cake?
Chen Mo was starting to panic. It wouldn't be a big deal if it was any other time, as he could just stay in the store and choke on his saliva or trip on the ground in the experience store. However, this was a crucial period for the promotion of LoL!
What if there was a serious bug in the game? Strange fluctuations in the servers? Or some players killing their teammates in a fit of rage?
None of these were acceptable to Chen Mo!
"Didn't they say I could change my luck by doing quests? Where's the quest?"
Chen Mo quickly looked at the screen on his bracelet. A quest had appeared behind the God of Misfortune icon.
System Quest (1/5): Arrive at the lobby on the first floor of the experience store. Time Limit: 20 minutes.
"That's it? Isn't that too easy? " Chen Mo let out a long sigh. "I knew the system still loves me. Why would it do something like this to me."
Chen Mo walked out of his office and pushed open the door.
"Di." "Kacha."
The door wouldn't open.
Chen Mo: "???"
What's going on?
Chen Mo's office was in the same area as his living area, separated from the experience store by a security door.
The security door was a high-tech product that could be unlocked with a password and fingerprint. Chen Mo didn't think too much about it when he installed it. He just thought it looked cool, and didn't have any problems after using it for so long.
But today, it couldn't be opened.
The door could be unlocked with a fingerprint and password, but there was a button on the inside for opening the door. However, it seemed like the button was broken, and didn't respond.
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