Of course, it wasn't just the promoters who benefited, but the internet cafe itself as well.
In the parallel world, although PC internet cafes were heavily impacted by mobile games and VR internet cafes, there were still quite a few of them, especially in second tier cities where there were more PC internet cafes than VR internet cafes.
The bosses of these internet cafes were just like Zhuo Yao, struggling with the decline of PC internet cafes. They desperately needed a strong PC game to reignite the passion for PC games.
Under the persuasion of the promoters and the allure of the event, the bosses of these internet cafes were more than happy to accept League of Legends, and cooperated with the promotion.
There were three main ways to promote the internet cafes. The first was to play League of Legends in the internet cafes, and get a small discount on the internet fees, along with a small drink. The second was to promote the game in conjunction with League of Legends. For example, if you topped up 200 yuan, you would get 30 yuan, and some gold chests in-game. The third was to get new players to play League of Legends, and the older players would also get a discount on their internet fees.
Chen Mo also spent some money on the promotion of the internet cafes, but not a lot. This was because Thunderbolt Gaming Platform and Chen Mo's game had a certain level of popularity, and the bosses of these internet cafes were more than happy to promote Chen Mo's new game. Moreover, the promotion itself would stimulate the internet cafes' spending.
Apart from that, Chen Mo also ordered many posters and display boards to be mailed to internet cafes all over the country. These posters and display boards were filled with intricate artwork of heroes and keywords used to promote the game, such as: Instant Matchmaking, Same Server, Fair Play, Disconnected Reconnect, Banned Accounts, Teamwork, etc.
These keywords were the things that attracted players to League of Legends in his previous life. They also accurately described the game's characteristics: fast, convenient, fair, and required a certain level of skill and teamwork.
Apart from that, the posters and display boards also had a key slogan: Heroes fight for you!
Of course, it wasn't practical to distribute these promotional materials to all internet cafes in the country, and it would take a lot of time to do so. The reason why Chen Mo had been promoting these things on a large scale before the new year was because of the Chinese New Year holiday.
Other than that, Chen Mo also introduced a promotional strategy in the game. For example, inviting friends into the game would earn a certain amount of gold as a reward. The more people invited, the more the reward. The first game between friends would earn extra gold.
Under this overwhelming advertising campaign, League of Legends entered the eyes of the players and quickly became a hot topic in just a few days.
…
In Fates Internet Cafe, Zhuo Yao was a little busy recently, but she was very happy. For the past few days, her internet cafe had been packed to the brim. The amount of money spent on the internet had increased as well. Her business was simply excellent.
This was because, apart from the promotional content that regular internet cafes could receive, Fated Internet Cafe had an additional special title: "League of Legends' Official Designated Partner Internet Cafe".
Zhuo Yao purposely made a large poster and placed it at the entrance of the internet cafe, introducing the special benefits of the official partner internet cafe. As expected, it attracted a large number of players.
The so-called League of Legends official partner internet cafes were officially certified internet cafes. There were dozens of them across the country, and they were still expanding.
The biggest benefit of the official partner internet cafe was that the players could try out certain skins when playing League of Legends.
Every time the players logged in, they would receive five to six chances to try out random hero skins. Of course, they would be the cheapest ones, and they could only try them out in the internet cafe.
However, this was already a very attractive gimmick for the players. It also gave Zhuo Yao's Fates Internet Cafe an additional advantage over other PC internet cafes.
"Boss, are there any empty seats?" asked a voice.
Zhuo Yao was busy tidying up the things on the table. She looked up and said in surprise, "Chen Mo? Why are you here? "
Chen Mo smiled, "I'm here to see how the players are doing and see if the promotion of the game is going well."
Zhuo Yao smiled, "It's going pretty well, so well that there aren't any empty seats left. Do you want me to get you a chair and you can sit here and eat some melon seeds?"
"That's fine," Chen Mo quickly waved his hand, "I'm just looking around, you can do your work."
Chen Mo walked around the internet cafe. As expected, all the seats were full. Moreover, almost half of the players in the internet cafe were playing League of Legends. Chen Mo felt like he had traveled back to his previous life.
At the moment, the players in the internet cafe were mainly young people.
League of Legends was a game that was easy to spread, so it attracted a large number of players in a short amount of time after it was released.
Unlike other MMORPGs, if the players wanted to drag others into their game, they would most likely have a conversation like this.
"Come and play xx games, it's fun, I'll carry you."
"Do I have to start leveling up again?"
"Yup."
"How long would it take to keep up with you guys? Whatever."
In most MMORPGs, the players were stuck at a very low level. When old players and new players played together, they would mostly be leveling up and clearing dungeons. It would take a long time for the new players to catch up with the old players.
However, League of Legends was different. It was a very convenient game for the players, and the conversations were basically the same.
"Come and play League of Legends, it's fun, I'll carry you."
"Do I have to start leveling up again?"
"No need, everyone is level one and has the same stats. There's no need to spend money, it's definitely fair."
"Then … let's see how it goes."
Moreover, once the players experienced this, they would still choose League of Legends as their first choice when playing together in internet cafes. This directly squeezed out the space for other PC games.
There were three university students playing League of Legends in the corner. The one in the middle was obviously the commander with two friends.
"Don't fight, we can't beat them. Let's go home and rest up before joining the party."
"Take off the red buff and join the party."
"Stay in the party, don't wander around!"
"Join the party!"
The commander's routine was very clear, he would just join the party without thinking and just do whatever he wanted.
It had only been a few days, but he already knew that the essence of the game was the party. Looks like he was a talented player.
As they were fighting, the guy on the left suddenly said, "I … I suddenly have a stomachache!"
The commander panicked, "Hold on a little longer, we're at a crucial moment!"
The player on the left threw his headphones on the table and stood up, "I can't hold it anymore, I feel like it's going to come out at any moment! I'm going to the washroom, wait for me! "
After saying this, he ran straight to the washroom.
The commander was speechless, "Damn, this kid really has a lot of sh * t and piss. How is he going to play in a 4v5? What a scammer! "
He turned around and saw Chen Mo who was nearby.
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