On the official forums of LoL, there was a new post that caused a lot of discussion.
The title of the post was Chen Mo playing LoL, the Minotaur Chieftain saving lives and setting up his teammates!
Everyone's first reaction upon seeing this post was disbelief. After all, Chen Mo was known as the number one player in China in Warcraft, and had the nickname 'Cramping Hand'. How could someone like that be setting up his teammates in LoL?
But after watching the video, they realized that he was setting up his teammates!
"Hahaha, that's amazing. What's with S-god? Why did he sneak into an internet cafe to play again, and get filmed!"
"That's Chen Mo from the back."
"That's hilarious. I thought he was doing well when he first started, but then he pushed the Blademaster right next to his own card. I'm dying of laughter!"
"He's really a Minotaur! I thought I was the only one who would make a mistake like that! "
"No, this should be called a Minotaur! Best sixth player! "
"I can't believe that Chen Mo couldn't play LoL well. S-god is such a scammer, hahahaha!"
"I think I'll be able to trade zero for five if I play this Minotaur!"
"I want to play League of Legends too. I think I can beat the S God!"
"I want to play it too! We can finally make up for what we lost in Warcraft in League of Legends! "
Not only did this video cause a heated discussion among the players of League of Legends, but players of other games also learned about it.
And Chen Mo gained another nickname: Healer of the Dying, Salent.
… …
Inside the experience store.
Chen Mo was speechless as he watched the video.
Damn it, I'm just making sure the game is fair, how am I saving lives?
But since he couldn't explain himself, he decided to just let it go. The video was quite trending as well, and was basically promoting LoL.
Up until now, LoL had been very successful.
Promotion on the gaming platform, online advertising, internet cafes, and many other strategies were used at the same time, causing the popularity of LoL to skyrocket. It was like a wave had swept across the target group of players that Chen Mo was aiming for.
Who was the target group of players for LoL?
It was mainly aimed at teenagers between the ages of 12 and 30, both in school and out of school.
These people were passionate about online games, but faced with the pressure of school and work, most of them did not have much time. At the same time, they preferred games that tested their skills.
One of the fatal problems with traditional MMORPGs was that they required a lot of time and money to play. Players between the ages of 12 to 30 were either still in school or already working, so they didn't have much time to play games.
These players were generally weaker financially, and many of them were free-to-play players. Games like League of Legends, which didn't cost money and guaranteed fairness, and allowed players to show off their skills, were perfect for them.
Of course, there were also some rich and idle university dogs, but those people were in the minority. Moreover, League of Legends was equally attractive to them even if they were university students.
Therefore, Chen Mo's marketing strategy extended to internet cafes and university campuses. PC internet cafes were perfect for promoting League of Legends.
…
On February 10th, three days after LoL's release, Chen Mo released the first day statistics for LoL.
There were three hundred and ninety thousand players on the first day, with an insane seventy three percent of the players remaining on the second day.
Of course, three hundred and ninety thousand wasn't a scary number for the number of active users on Thunderbolt Gaming Platform. However, most of the players on Thunderbolt Gaming Platform were mobile players (this was the case for the entire video game market). They liked games like Onmyoji and Anipop, so the core PC players didn't have much of an advantage.
However, this number was still quite scary.
Diablo only sold two hundred and eighty thousand copies in its first week. League of Legends didn't have a high quality opening cinematics, nor did it have a compelling story. It wasn't easy to attract so many players just from the crazy marketing and the fact that it was a free-to-play game.
Moreover, League of Legends was a brand new type of game. Many players were confused by the game's description and didn't have much motivation to download it on the PC. Therefore, it was already a great success to be able to get this number.
This number of players was enough to support the matchmaking system in the game, ensuring that players of similar skill levels would be matched together, as well as ensuring that everyone's win rate hovered around fifty percent.
Although a 50% win rate was sometimes very stupid, it also guaranteed the gaming experience of the majority of players to the greatest extent.
Emperor Dynasty Entertainment and Fantasy Gaming Platform couldn't sit still after Chen Mo released the numbers.
As professional video game distributors, they knew what these numbers meant. It meant that LoL had the potential to become a super popular game. This number was already on par with, or even slightly better than, some of the classic games.
The only good news for Emperor Dynasty and Fantasy Gaming was that the players didn't have high ratings for LoL.
Currently, the players had a rating of around four. Although this didn't seem low, Warcraft and Diablo had never dropped below nine when they were released.
From some of the player reviews, the game didn't seem to be at the level of a 'masterpiece'.
Most of the players' comments were "not bad," "it's bearable," and "the gameplay is novel." There weren't too many brainless praises. Obviously, the gimmick of "a completely free and fair competitive game" played a very important role in attracting players and pulling up the ratings.
There were also some players who were disappointed with the game, including some of Chen Mo's core players.
"Feels like it's too cartoony, it's not immersive at all."
"Is Chen Mo taking a step back? There's no story mode, not even a cinematic? "
"I feel like Chen Mo is up to something again based on the development time. The old players of Warcraft aren't used to this game, maybe the players who aren't good at it would like it."
"I thought Chen Mo would make an official cog, but isn't it too different from a cog? It's a lot less cool after changing Chen Mo's style! "
These reviews gave Emperor Dynasty Entertainment a glimmer of hope to make a comeback.
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