In the experience store, Chen Mo scrolled through Weibo with a smile on his face.
Su Jinyu was curious, "Manager, what's making you so happy?"
Chen Mo closed Weibo, "Fooling idiots makes me happy."
Su Jinyu, "???"
Chen Mo didn't explain further, but stood up and asked, "Students staying in the Imperial Capital for Chinese New Year, have you bought the tickets for your parents?"
Su Jinyu nodded, "Yep, I just asked, they're all done."
"That's good." Chen Mo said, "It'll be busy before, during, and after Chinese New Year, so I'm just giving everyone a heads up. It'll be fine as long as they get through this."
Su Jinyu laughed, "Don't worry, manager. Everyone's working hard after getting their year-end bonus and overtime allowance."
Chen Mo relaxed and headed to the first floor of the experience store.
Chen Mo usually gave his employees a normal holiday during Chinese New Year, but this year's was a little different.
League of Legends was in a critical period of promotion. Chen Mo had a strategy for promoting the game before, during, and after Chinese New Year. Moreover, a lot of progress was being made, so Chen Mo made the unreasonable decision to work overtime for Chinese New Year.
However, there was compensation. Overtime was voluntary, so only ten or so people were allowed to stay.
Those who stayed could bring their parents and friends over to the Imperial Capital, and the company would reimburse them for their transportation and accommodation, as well as arrange for them to stay in a hotel.
Moreover, some of the employees had homes in the Imperial Capital, so it wasn't too bad.
Since they just got their year-end bonus, and there was a lot of overtime compensation, everyone was very enthusiastic. The list of people to stay in the Imperial Capital for Chinese New Year was quickly decided.
Chen Mo was still a little worried, so he asked Su Jinyu and Lin Xiao to take care of everyone, buying them gifts, and asking them if they needed anything.
For Chen Mo, the entire promotion plan was set, and he couldn't afford to make any mistakes.
As for tricking Jin Jieguang, it was something he could do along the way. It didn't matter if Emperor Dynasty took the bait or not, it wouldn't affect Chen Mo's future plans.
…
In the experience store, League of Legends had been gaining popularity for the past two days, and was showing signs of taking over the entire PC experience area.
There were even a few girls playing League of Legends, which was unbelievable in games like Warcraft and Diablo.
Although there were less than 200 people playing, many of the familiar IDs had been memorized. However, because everyone was still at the stage of noobs pecking at each other, everyone was having a good time and even made a lot of new friends.
This situation wouldn't last long. Once the initial version of LoL was complete, Chen Mo would release it on Thunderbolt Gaming Platform. When that time came, it would attract a large number of players to the game, and the matchmaking system would be able to function normally.
During this time, Chen Mo talked to a lot of players and collected a lot of feedback.
There were all kinds of suggestions, such as "change the style", "change the theme", etc., which Chen Mo automatically ignored.
On the whole, everyone was satisfied with the game. Their main dissatisfaction was that the game didn't have enough depth.
Many felt that heroes like Garen were just a bunch of combos that could be figured out after seven or eight rounds. What was the point of that?
This was mainly because Chen Mo hadn't updated enough heroes, nor did he have ranked matches yet. Some of the easier heroes were easy to pick up, but it also made the players complacent. Therefore, it was better to increase the content of the game as soon as possible.
Aside from these problems, everyone felt that League of Legends was a very good game. Although it looked very ordinary at first glance, it was quite fun to play.
Of course, the reviews weren't too high, at most it was' quite fun to play '.
Chen Mo had a pretty good idea of what to do. Next, he would have to start promoting the game.
…
February 7th, nine days before Chinese New Year, LoL was officially released on Thunderbolt Gaming Platform.
In order to promote LoL, Chen Mo used almost all of the resources on Thunderbolt Gaming Platform, including the best recommendation spots, pop-up notifications, notifications, etc. The repeated notifications left the players dumbfounded. What's going on, did the system go haywire?
Thunderbolt Gaming Platform was currently the third largest gaming platform in China, with around seventeen million daily active users. This was already a platform with a strong influence.
Sending so many notifications and pop-up notifications would definitely make many players unhappy, but Chen Mo didn't mind. As long as he could increase the number of users, it didn't matter if he got a few insults from the players.
However, there was no way that all seventeen million active users would be converted to LoL, as many of them were mobile players from games like Thunderbolt Tabletop, Onmyoji, and Anipop. The effects of promoting the game might not be that great.
But to Chen Mo, every one of them counted. He wanted to let every player in the world know about the existence of League of Legends.
Just as the players were wondering why Chen Mo would promote a PC game so crazily, they discovered another shocking fact. Chen Mo had used other methods of promotion as well.
Things like buying advertisements on the subway, advertising on live streamers, etc. Chen Mo had used everything he used to promote other games, and he didn't even care about the cost.
It was as if promotional materials for League of Legends could be seen on all major websites overnight. Giant posters for League of Legends could even be seen at bus stops and subway stations in major cities such as Imperial Capital and Sorcery Capital.
Apart from that, there was also the crazy internet cafe promotion.
Chen Mo recruited over two thousand promoters on the official forums. These promoters were located in various cities, be it prefecture-level or county-level cities. Even some of the more remote counties had their own promoters.
The job of these promoters was very simple. They just had to find any PC internet cafe in the city, then convince the boss to install "League of Legends" on all the computers in the cafe, put it in the most prominent position on the desktop, and hold special events in the internet cafe to encourage players to play "League of Legends".
The promoters would receive a monetary reward every time they completed an internet cafe. If they were diligent, they could earn two or three thousand RMB in a few days.
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
