After Lunar New Year, Liu Michael sent the design of Genie to Feng Yu personally. Feng Yu opened the design and gave Liu Michael a thumbs up.
Feng Yu did not look down on them. This car design was beautiful. After looking at some related parameters, he noticed that the trunk had also been enlarged, and the rear seats had been changed to be removable. When the time came, he could do whatever the owner wanted, which was very convenient.
Everyone looked at the design and felt it was a good design. They did not expect a car could be designed like this. Their confidence was boosted. Seems like they can sell a lot of this car this year. They might be able to reach the target of 150,000 units this year!
"Wang Taiwei, get ready to promote this Genie!" Feng Yu told the Automobile Project Director.
… …
After Lunar New Year, everyone was still at work. The efficiency was not high as they were still in the Lunar New Year atmosphere.
Many people were drinking tea and reading the newspapers. A few sentences in the newspaper attracted their attention.
"Everyone else has a car. Do you want to buy one?"
"If you can buy a car with a monthly salary of more than 2,000 RMB, will you buy it?"
"Do you believe that a car costs more than 20,000 RMB?"
Words like these immediately aroused everyone's curiosity. They flipped through the pages and realized there was nothing. What is this? What are these three questions?
More than 20,000 RMB for a car? That car must be used for a few years. A monthly salary of 2,000 RMB can afford a car? What a joke! Those who bought cars were all earning more than 5,000 to 6,000 RMB a month. They still need to save for a long time. Most of those who bought cars were bosses, or at least leaders of their units or companies.
A monthly salary of 2,000 RMB? Even if they were leaders, they should only be leaders of small teams. It was already good enough for such people to ride motorcycles.
For the next week, many newspapers had these three questions. Some people could not wait any longer and called the news agency to ask what was the meaning of this.
The news agency's reply was that they will explain in the newspaper two days later.
Two days later, the layout of the newspaper changed. A picture of a car occupied the entire page. This car looks very cute and beautiful. It is not as serious as the other cars. It looks young and fashionable.
The first day, the front, the second day, the side, the third day, the back, the fourth day, and the next few days, the inside of the car.
Many people could tell that it was a car advertisement. But which automobile manufacturer would be so stupid as to put the pictures together? Wouldn't it be a waste of advertising money if there was only one picture a day?
However, they didn't realize that it was refreshing to see the pictures every day, and because they weren't repetitive, they were willing to look at them. If it was just one picture, they would be able to look at it in three days, let alone a week.
They all knew that this car was called Genie. The car logo was two letters stacked together. It wasn't pretty, but it was easy to remember. It was the first letter of Genie.
Two days later, they saw that this car was manufactured by Bing City Machinery Company. Isn't that the company that manufactures Songjiang Motors cars? Hua Xia is the first company to export cars to China, and they had exported their technologies to Russia.
Is this a new car released by their company? That's right. Only their company can design such a beautiful car. Look at the cars designed by other companies. They all look dull.
Many people started to flip through the newspaper again. What did it say? A car costs more than 20,000 yuan? Was it talking about this car? A small car for only 20,000 RMB? This is impossible!
Some automobile manufacturers also noticed this news. When another company introduces a new car, they will pay attention to it. After all, they are competitors.
At first, the automobile manufacturers were disdainful. They felt the first words were used to attract attention, and they were quite successful. But how is it possible for a car to cost 20,000 RMB?!
But soon, the price of this Genie was announced. The retail price was 29,900 RMB!
It was really less than 30,000 RMB. This price had shocked everyone!
If this car was assembled by a small factory, they might believe that it was so cheap. But Bing City Machinery Company's cars were famous for their quality and sturdy. They will never ruin their reputation.
Could this car really be priced at 29,900 RMB?
How can it be so cheap? If the retail price is so cheap, will the distributors make money? Does Bing City Machinery Company want to make money? Their cost is only slightly more than 20,000 RMB?
How can they build a small car with only 20,000 RMB? The performance must be lousy! Absolutely lousy!
But when the itinerary was shown, they were shocked.
The 1.0T engine's power is equivalent to a 1.3L car. Although this car is small, the interior space is quite big. The top speed can reach 125 mph, and there are 5 gears. There is also hot and cold air conditioning!
There are also some other specifications, and all of them showed that this car's performance is better than Xiali.
At this time, the TV started to play Genie's commercial. Two young men and women were sharing a parking space. Their eyes met, and it seems like something is going to happen.
The commercial slogan is: Songjiang – Genie, the first choice for young people. The first car in my life!
The phrase "the first car in my life" shocked many people. Many young people also want to buy cars. But even the cheapest car costs 100,000 RMB, and they cannot afford it.
But now, a car that cost less than 30,000 RMB could be driven away with a car loan of 10,000 RMB. The monthly repayment would be less than 1,000 RMB, and the repayment would be paid in two years. It was really possible to buy a car with a monthly salary of 2,000 RMB.
All of a sudden, many young people were even more tempted. Moreover, it seemed that this car was very popular with girls. Driving this car, he could also pick up girls!
This car might be cheap, but the brand is famous. It is a subsidiary brand of Bing City Machinery Company, and it is produced by the same factory as Songjiang Motors.
Have you heard of Songjiang – Glory? The price is 1.08 million RMB, and you need to pre-order to get it!
Furthermore, this company's cars are exported, and they have a joint venture factory in Moscow. This company is the strongest among Hua Xia's automobile manufacturers.
Didn't the higher-ups mention that customers can also enjoy after-sales services at Songjiang Motors' outlets? That means the failure rate is as low as Songjiang Motors.
Why does Feng Yu want to advertise this car? First, it is because the production line is still undergoing modifications, and the production of Genie had not started. Secondly, he wants to whet everyone's appetite and let them pay attention to Genie.
Now, it seems that Feng Yu had succeeded!
The 4S shops are calling to pre-order cars every day, and the first day of the launch is not the weekend, and dozens of cars are sold. This year's sales of this car will surprise everyone!
… …
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