Of course, media advertisements are not enough. Feng Yu had arranged for his men to drive Songjiang Genie on the main roads in the major cities, especially during peak hours.
Many people who took the bus to and from work, or rode motorcycles to and from work, would always see a Genie passing by on the road. They found that the car was really beautiful, and they were very envious, and even had the desire to buy it.
When Songjiang Genie posters were put up at the major bus stops, more people went to the 4S shops to look at the cars.
Less than 30,000 RMB can buy a small car. In the past, these people only dared to think of buying a second-hand car. This is a brand new car produced by Bing City Machinery Company!
The Genie had redefined the concept of a private car. A private car was a means of transportation used for transportation. It was mainly for the convenience of traveling. Stylish exterior, colorful, fuel efficient, and economical are the main selling points of Genie. These selling points also attracted other automobile manufacturers.
Hua Xia does not have such a small car? Ao Tuo had started producing in the early 1990s. But the sales were not doing well. The technologies were outdated, the exterior was terrible, and the quality was average. But even so, Ao Tuo still has a few factories producing it. But only one factory is making some profits, and the rest are losing money.
Just when these factories were about to give up on this small car, they saw Genie's success. They were both mini cars, but why were Elves so popular?
The bosses of Ao Tuo and the other three factories had a meeting to discuss the future development of their factories.
"Their small cars are a few years behind us. Why are their cars selling so well?"
"It should be the price. Our cars are selling for more than 60,000 RMB, and their cars are only selling for around 20,000 RMB."
"Bullshit. What's the difference between 30,000 RMB and 20,000 RMB? Do you still need that 100 RMB to buy a car? That's just a gimmick! "Someone said disdainfully. There was a strong sense of jealousy in his words.
The car that they were about to give up on is selling well when someone else starts it. They sent people to see the booming sales scene. Not to mention Beijing, Shanghai, and other municipalities, even in some cities in the inland provinces, there were many people consulting and buying. Even if this popularity dies down, there will be more Genie on the streets. This is another form of marketing, and more people will buy.
This Genie model might sell more than 40,000 units this year! What about their Ao Tuo? Not even 4,000 units!
When comparing goods, you have to throw them away!
"Old Wu, don't say things out of anger. We are studying how to learn from each other's strengths and develop our Ao Tuo. We are not here to complain. Is there any other reason besides the price? "
"The exterior design. Their cars look much more beautiful. That front face is memorable at first glance. The biggest feature of our car is that it's ugly! "
"There is also the publicity. Look at them. They have a month's worth of newspaper advertisements, TV commercials, radio commercials, print advertisements, etc. Just the advertising fees alone will cost at least 20 million RMB. Do you think they can earn 1,000 RMB per car? We'll have to sell 20,000 units to recoup our losses, right? "
"Anything else?"
"Of course. Look at their sales channels. Songjiang Motors has more than 100 4S shops. We can. We don't even have one. There are only a few outlets, and they are in the corner. Who would notice? "
"I feel that the performance is also a big gap. We really can't compete with their engine technology. The performance should be better than Xiali, right? Maybe it can be compared to Fukang. "
Xiali and Fukang are the most commonly seen cars on the streets. They are one of the top three taxis in the market, and the other one is called Yellow Worm.
As they spoke, the few of them fell silent. The difference in technology was the biggest shortcoming. If they have such good technologies, they can close the gap in other aspects.
The few leaders thought for a while and decided to start with the appearance. It'll be better if they can lower their cost. If not, two or three of their four factories will close down.
… …
"What is the technology department doing? Look at Bing City Machinery Company. They introduce new models every year. Why can't you all design a new model? What's the use of saying that you all have mastered foreign technologies? Are you all going to keep buying other people's technologies? What's the use of hiring you all? "SAIC Automobile's Manager Niu shouted at his company's Chief Engineer.
"We can also introduce a new model, but it's not competitive. A new car needs to be advertised, right? Also, the production lines need to be adjusted. At least the exterior design must be different. We had designed a new model last year, and it was axed! "The Chief Engineer replied.
Our progress in the engine development is not considered a result? We still have other related technologies, and we have not improved?
You keep comparing us to Bing City Machinery Company. Bing City Machinery Company had invested a lot in R&D every year, and they still have three R&D centers. We only have one R&D center, and we are smaller than them. We do not have enough funds. How are we going to research without money? We can't even afford to conduct experiments!
"You always have reasons. Never mind. I can't be bothered to talk to you. Let me ask you, if you buy this Genie and take it apart for research, will we be able to create it? How much is the cost? "
"We cannot manufacture a 3-cylinder engine, and we also do not have the turbocharger technology. If we are to manufacture this mini car, the cost will be more than 40,000 RMB, and the performance will be slightly worse. We cannot compete with them."
The cost is 40,000 RMB? How did Bing City Machinery Company reduce the cost to less than 20,000 RMB? It's not easy to close the gap of one-third of the cost.
"Never mind. Let's focus on the Audi A6 this year. Your technology department must also double the R&D cost this year. If we still cannot introduce our own car, I will fire you!" Manager Niu waved his hand angrily.
Damn! I will let that Li Mingde be arrogant again this year!
Just when everyone thought Genie only has the cheapest car, Genie introduced a 49,900 RMB car. The exterior is slightly different, and the interior is more beautiful. It is an automatic transmission!
This is Hua Xia's first automatic transmission car. This time, the rest of the automobile manufacturers' dreams of catching up with Bing City Machinery Company were shattered. Their technologies are so different!
The rest of the automobile manufacturers did not expect such good technologies to be used in a cheap car. But this also proves that the cost of this technology is not low. The selling price is 20,000 RMB higher.
Actually, this is Feng Yu's strategy. Not only they increased the value of Genie, but they are also testing the automatic transmission technologies. This is to prepare for the Olympic automatic transmission at the end of the year.
After this automatic transmission Genie was launched, it attracted more attention. In the future, this car will be known as a mistress car. Of course, this is a story for the future.
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