Feng Yu had only wanted to see how the low-end cars were doing. But the Chief Engineer wants to introduce a high-end automatic car. Feng Yu wanted to tell Feng Yu that the future high-end cars will be manual transmission, and that will be the mainstream in the future.
But to say automatic transmission is a high-end car, it needs to be marketed. Those who had just learned how to drive will not be used to automatic transmission. In Hua Xia, only a few imported cars have automatic transmission. Many people do not know that cars do not have a clutch.
Those imported cars are all high-end cars, and people subconsciously think automatic transmission is a symbol of high-end cars. But manual transmission is still the mainstream.
At this time, Hua Xia does not differentiate between manual transmission and automatic transmission. In Feng Yu's previous life, Hua Xia's self-developed automatic transmission cars started to develop about ten years ago. It was mainly because the engine and transmission technologies were too far behind the Western countries.
These technologies are what Bing City Machinery Company is good at, and their engineers will exchange pointers with the Aviation Factory regularly. How can a company that can manufacture aircraft engines have bad technologies?
Bing City Machinery Company's automobile technologies are the best in China. But compared to overseas manufacturers, they are still far behind. For example, Bing City Machinery Company cannot produce manual transmission cars. Some of the top overseas automobile manufacturers, like Porsche, Volkswagen, BMW, etc. had introduced their mature manual transmission cars in the 1990s.
From this, Bing City Machinery Company's technologies are at least ten years behind the top overseas automobile manufacturers. But other automobile manufacturers like Hua Xia are at least twenty years behind.
"After Lunar New Year, this low-end model will be mass-produced, and it will be distributed all over China in April. As for the high-end automatic transmission cars, come up with a report and let everyone discuss it. If it is feasible, we will introduce mid-to high-end automatic transmission cars by next year. "Feng Yu instructed.
"Then are we still using manual transmission for this small car?"
"We must also develop automatic transmission and set the prices higher than manual transmission. What do you think of the difference of 10,000 RMB?"
"The cost will not be so low. It will be at least 20,000 RMB. For the manual transmission, we'll set the retail price at twenty-nine thousand and nine hundred dollars, and the automatic transmission at forty-nine thousand and nine hundred dollars! "
Was the automatic transmission really that popular? Feng Yu thought for a while. Currently, Bing City Machinery Company is the only Hua Xia automobile manufacturer with automatic transmission. It's not a bad idea to charge more. Maybe the automatic transmission will sell better than the manual transmission, and they will make more money. They will have more money to invest in R&D.
"As long as you think it's feasible and others don't object, it's fine. You guys are more familiar with the current market than I am. The appearance of this low-end car had to be changed too. It had to look youthful and vibrant. The colors could be brighter, but not black. Blue, green, red, yellow, and other bright colors should be the main color. The design of the headlights should also look more beautiful. Don't be so hard and angular. You should use our company's consistent streamlined design. "
Why did Qi Rui's mini cars sell so well in my previous life and were exported to so many countries? Not only because it was cheap, but also because it looked fashionable and cute. Moreover, in a car of the same size, the use of space was done to the extreme.
If it was just a means of transportation to and from work, it was indeed a very good choice.
Feng Yu believes that if this car's design was good, it can also be exported and sell more than 1 million units in the future!
"General Manager Feng, what should we name this car? Didn't you say we are not using Songjiang Motors and will set up a new sub-brand like Oriental Deer? "
"Well, let's brainstorm. Do you have any good ideas?"
Old Ma still had not set up Tencent and does not have the name he used in Feng Yu's previous life. No one can understand why he called it QQ. Maybe he should use the name of Li Dafu's company in his previous life? Panda? The exterior design had to look like a panda as well.
Because of Feng Yu's appearance, Li Dafu's company did not exist in Feng Yu's previous life. Instead, Li Dafu became the Deputy General Manager of Bing City Machinery Company.
"How about we call it Little Horse? The logo will look like a pony." Chief Engineer Ma said excitedly.
Huh … … You can't call this car Little Horse just because your surname is Ma. Our company still has a Deputy General Manager with the surname Niu. Should we produce a Little Niu brand next time? What should we use as the logo? Calf?
"Old Ma, there are cars overseas that use horses as the logo. Have you heard of Ferrari? You are making it sound like we are copying it. Why don't we change the name? "
Chief Engineer Ma was disappointed when he heard what Feng Yu said. Chief Engineer Ma was interested in this low-end car is because he knows this car does not have a name and will be using a new brand.
Now, it seems that General Manager Feng does not support his idea. Little Horse sounds better. Other people use horses, and we are using ponies. It will be different.
Feng Yu looked at Old Ma's troubled face and suggested. "How about Elf? Little Elf? "
"Little Elf? This sounds good, but it is too westernized. Also, what about the logo? "Chief Engineer Ma asked.
Feng Yu thought for a while. "Simple. Just use the letters JL and let Weather-resistant Design redesign it."
"Will it look good? Let's talk about it after the design is done. Maybe the design company has some ideas. How about we call this car Elf? "
"You can ask the higher management in the company for their opinions. If they agree, we will call it Elf. This name is more likable and should increase our sales."
The inspiration for the name Elf comes from the Little Smart mobile phone in his previous life. When Little Smart was introduced, it was popular for a while.
Also, Feng Yu told Liu Michael that the front of this car must look like a smiley face, and the headlights must be big eyes. This will fit the name Elf.
… …
To Feng Yu's satisfaction, all the higher management had agreed to the name Elf. Maybe they knew Feng Yu was the one who came up with the name, and that's why they did not object. They had thought of some new car brand names before this.
The production plan for Genie was officially put on the agenda. Two factories were already adjusting their production lines. They were confident of this car as there were no competitors for the price of this car. The Otto, which was about the same size as Genie, only produced a few thousand units a year, and its cost was more than 50,000 RMB. Xiali was also a taxi. After Genie was launched, it would surely dominate the low-end car market!
At this time, Li Mingde and the rest returned with good news. Bing City Machinery Company had signed a joint venture agreement with Polar Bear Automobile.
… …
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
