After Beidacang Group was set up, the first thing they had to do was to get the farms to invest in it. There were more than a hundred state-owned farms, and each farm's land area and population were different.
Beidacang Group had to make some adjustments to set up branches based on the Bureau of Land Management. This way, the nine branches of the Bureau of Land Management will set up branches, and the farms will use their land to invest in the company.
During the valuation, the value of the land was very low, and the State Farm and Land Management's shares in Beidacang Group had dropped significantly.
The Longjiang Forest Industry Group, which the State Farm and Land Management wanted to bring in, did not happen. A few years ago, Longjiang Forest Industry Group had been set up in Longjiang, and the Provincial Government knew about this. They only wanted to get the support of the State Farm and let Beidacang Group merge with Longjiang Forest Industry Group.
But the Ministry of Forestry objected to this. Longjiang Forest Industry Group was one of the first batch of state-owned enterprises in China, and it was still on the rise. Why should the State Farm and Land Management merge with Longjiang Forest Industry Group?
Xu Changyou's report had mentioned some development plans for the Longjiang Forest Industry Group. Longjiang Forest Industry Group was also a part of Longjiang Province. When the Provincial Government saw Xu Changyou's proposal, they felt they could implement it. They would still have to pay taxes to the Provincial Government.
As for the benefits of a joint venture, we can work together. Beidacang Group can work with Longjiang Forest Industry Group. We are also developing building materials, furniture brands, forest food products, forest herbs, farming, etc., and we don't need the Longjiang Provincial Government to worry about us.
The Longjiang Provincial Government had benefited the most from the establishment of Beidacang Group. Longjiang Forest Industry Group had also benefited a lot from the establishment of Beidacang Group.
The Longjiang Provincial Government had wanted to bring the Longjiang Forest Industry Group into their fold, but they did not succeed. But they had gotten the support from the higher-ups, and Longjiang Forest Industry Group and Beidacang Group could work together. Xu Changyou was the Chairman of Beidacang Group, and he could guarantee Beidacang Group would be the leader during the cooperation.
The actual operations were complicated. Luckily, the Provincial Government had lots of talents, and the basic framework was set up quickly. This year, there would be a significant loss, but the most important thing now was to decide what sub-brands to set up.
Everyone felt that they should use Beidacang Group's brand for food and meat. Initially, there was another Beidacang brand of Baijiu, which was merged into Beidacang Group. All the small wineries in different regions were also merged into Beidacang Group to promote this brand.
After their research, they concluded that the products under the Beidacang brand should include cattle, sheep, pork, poultry, flour, white wine, etc.
Then, he searched for other agricultural products brands in the province, including Bao brand bean paste, Wuchang rice, and so on.
However, on the main products such as soybean oil and sugar, everyone had different opinions.
Every region had their own brand, and they all wanted Beidacang to promote their own brand and then assimilate the other brands. Their brand was not very famous. It was not even famous in Longjiang, let alone in the Northeast region. Only in the city, some people knew about it, but they did not recognize it.
What was the most recognized brand of soybean oil and sugar in Longjiang, Northeast, and even the whole country? Tai Hua Brand!
It was because of Tai Hua brand that none of their brands were well known. Before Tai Hua Brand appeared, they did not even have the concept of branding. This was because these products were produced by the oil factories, and the people did not care about the brands.
But after Tai Hua Premium Oil and Tai Hua White Sugar appeared, these places saw the power of branding and started to have the concept of branding. But they were still suppressed and could not develop.
Xu Changyou was not satisfied with which brand everyone was using. The people had not even heard of this brand. What was the difference between this brand and a new brand? They might as well use Beidacang brand!
But someone objected. Beidacang Group's products were too complicated. Meat, noodles, alcohol, and now, sugar and oil were added. It would be hard for them to focus on marketing the brand. Another problem was how to compete with Tai Hua Brand!
Tai Hua Brand also had oil, sugar, pork products, etc. Everyone was using the same products, and there would be competition. But how to compete with Tai Hua Agricultural Products Company was their biggest problem.
Tai Hua Agricultural Products Company had set up branches in the 3 provinces in the northeast and a few other provinces in the south. Their distribution channels and brand awareness were not something Beidacang Group could compete with. How could they win against this company?
Xu Changyou frowned. Why didn't you mention this earlier? Now that Beidacang Group was set up, you raised this issue! Then tell me, how should we solve this problem?
Everyone was stumped by this question. Do they really have to compete with Tai Hua Agricultural Products Company? Just think about Tai Hua Supermarket Corporation. Tai Hua Brand was very popular.
Do they have any chance of winning against such a brand? Many people knew that the boss of Tai Hua Agricultural Products Company was also Bing City Machinery Company's shareholder. He was Feng Yu's father.
Thinking about Feng Yu's miracles and how everything he sells, everyone was wondering if they would be defeated if they were to compete with Feng Yu!
But Zhang Ruiqiang was not working for Beidacang Group. If not, he might be able to coordinate with them. Zhang Ruiqiang and Feng Yu were close. This was not a secret among the Provincial Government officials.
Zhang Ruiqiang was not working for Beidacang Group, and they still want him to coordinate with them? Were they trying to show that they were useless?
At this moment, a person weakly raised his hand.
"What do you think? Tell me. "This was the time to brainstorm, and Xu Changyou was willing to listen to all suggestions.
"Can't we cooperate with Tai Hua Agricultural Products Company?"
"Cooperate? How? Like Bing City's Machinery Company? After we cooperate, the major shareholder will be someone else? "Someone immediately retorted.
This feeling was like their own child was brought back by their teacher to take care of them. In the end, the child had the same surname as the teacher. Although the child had indeed become a talent and could earn money to support the family, this child was no longer his own child!
"How is that possible?! How many assets does Beidacang Group have, and how many assets does Tai Hua Agricultural Products Company have? Furthermore, I am talking about cooperation and not merger. It is like the cooperation with the Forestry Industry Group. "
"Tell me more." Xu Changyou was interested.
"We can work together to promote our brand. Tai Hua brand is famous for its sugar and soybean oil. Our sugar and soybean oil will also be Tai Hua brand in the future. Wait for me to finish. But we must add Beidacang's name on Tai Hua brand! This way, everyone will think that Beidacang had acquired Tai Hua brand. In the future, they will think of Beidacang when they want to buy Tai Hua products! "
Everyone was shocked. This was a bad idea. But if it was successful, it would solve all their problems!
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