Zhang Ruiqiang quickly made a decision. It was not because he was more decisive than Secretary Xu. It was because Bing City's population was only 26% of Longjiang province, but the taxes were more than 43%!
What Bing City can do, the whole Longjiang province might not be able to do it. Bing City was also a city with independent planning and had a lot of autonomy. Many things could be decided by the Provincial Government and were not restricted by the Provincial Government.
Feng Yu's suggestion was to increase the workers' salaries and reduce the workers' resistance. This way, the workers would be able to implement the social insurance system. This method was feasible for Bing City.
Bing City also has the ability to combine the enterprise insurance and social insurance. After all, Bing City's industrial recovery had exceeded everyone's expectations. In some areas, Bing City was already the best in China.
For example, Bing City Machinery Company, Bing City Pharmaceutical Corporation, Bing City Aviation Factory, Motor Factory, and even the textile factory were doing well.
Bing City was developing very fast and had sufficient funds.
But Xu Changyou couldn't make such a decision. There were still many poor places in Longjiang and many businesses weren't doing well. To put it more seriously, they were half-dead.
The taxes paid by those companies were not high. If the Provincial Government followed Feng Yu's suggestion and let those companies increase their workers' salaries to stabilize their employees and implement the social security system, there will be a new problem. The taxes paid by those companies will be greatly reduced. Will the Provincial Government have the money to do other things?
To implement a system but prevent other work from being carried out, could this be considered a success?
The best way was to improve the economic level of the entire province. When everyone earned more money, this matter would be understandable. However, this matter sounded simple, but it was very difficult to carry out.
While the two of them were deep in thought, Feng Yu was leisurely drinking his tea. He had spoken too much to them, and his mouth was a little dry.
Zhang Ruiqiang looked at Xu Changyou's confused expression and didn't know how to persuade him. But when he saw Feng Yu's leisurely expression, he remembered that this topic was brought up by Feng Yu. Does this mean that this kid has a solution?
Why didn't you tell us earlier if you had a solution? Are you purposely making us suffer?
Zhang Ruiqiang cleared his throat and reminded Feng Yu to stop before going too far!
"Feng Yu, since you said so, do you have a solution?"
"Yes, we can increase the income of those enterprises and raise the salaries of those enterprises' employees. Isn't that enough?"
I don't need you to tell me that. I'm asking about the specific methods to increase the income of those enterprises!
Looking at Old Zhang's expression, Feng Yu slowly said: "Actually, it is not too difficult. But I don't know if Xu Changyou can implement it successfully. This will offend a lot of people, and it will easily cause conflict with those cities."
Xu Changyou frowned and looked at Feng Yu. "I'm not afraid of offending people. No matter what I do, it's impossible to satisfy everyone. As long as this matter was good for the people, it was enough. But you said that the prefectures would resist. What do you mean? "
The prefectural cities should be happy to increase the income of those enterprises. Their local income will also increase, and they can do more things. They can also get political achievements. Why should they resist?
Feng Yu did not answer directly. He asked Xu Changyou a question. "Secretary Xu, why do you think our company's products have high profits, but the consumers still approve of them?"
Xu Changyou thought for a while. "Is it because the quality of the products is good? Or is it because of the new designs? Or is it because of the advertising? "
"All these are possible. For example, our humidifiers and bladeless fans. Our products are no longer new, and the quality of our products had been overtaken by other brands. Even after the advertising had stopped, our products are still selling better than others, and our prices are still higher than them. Why is this? "Feng Yu continued to ask.
At this time, Zhang Ruiqiang spat out two words from his mouth, "Brand!"
Feng Yu looked at Zhang Ruiqiang with an approving look. "That's right. It is the brand effect! Let me explain. The brand effect is a continuation of the company's value. That is to say, the benefits and influence of the brand will bring to the product. "
Feng Yu saw Xu Changyou was still puzzled, and he gave an example. "If I label the same product as an imported product, even if the price is higher by 10% or even 20%, many people will still want to buy it. This is because they have the impression that imported products are better than domestic products. Furthermore, Bing City Machinery Company is not the only company in China that produces farming machines. But why is Bing City Machinery Company selling the same rotary tiller more than other companies? Why are their products selling better? In fact, there is not much difference in the quality of the products. "
"This is the brand effect. The consumers recognize our brand and know that we are a famous brand in China. They know that our technologies are the best in China and know that our after-sales services are better. Why is Quanjude's roast duck more expensive than Bianyifang's? In fact, Bianyifang's brand is older than Quanjude's. But because Quanjude is hosting the State Banquet, many people do not know that Bianyifang is also selling roast ducks. Even if they see roast ducks on Bianyifang's menu, they might not order it. But almost everyone who goes to Quanjude will order roast ducks. Simply put, the brand is also an important value. In accounting, it is called an intangible asset. It is a non-monetary asset. "
Luckily, Feng Yu had learned about this. If not, it would be hard for him to explain. Feng Yu gave Xu Changyou an example and used some economic jargon. Xu Changyou was confused. Xu Changyou had never learned about these at his age. Although he does not understand the jargon Feng Yu used, he understood the example Feng Yu gave him.
At the same time, Xu Changyou sighed in his heart. It was not a coincidence that Feng Yu got to where he is today. He had never heard about this before. Among his subordinates and advisors, there was no lack of economic experts. These people also understood this professional knowledge, and they could speak more abstrusely.
But they knew that Xu Changyou could not understand what they were talking about and did not say anything. Today, when Xu Changyou heard what Feng Yu said, he was stunned!
"You are saying that we should let those companies start to rebrand? Then where should we start from? Should we start with advertising? "Xu Changyou asked humbly.
"Rebrand? That is too troublesome, and we do not have enough time. We already have existing brands. Why don't we use them? "
"Existing brands? What do you mean?"
Feng Yu laughed and said something that Xu Changyou and Zhang Ruiqiang were familiar with. "Merge!"
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
