August 1st was an important day in Hua Xia. But the Super VCD players were launched on this day was not because of gifts. It was because August 1st was the opening day of Tai Hua Supermarkets!
The original plan was to open in early July. But because of renovations and the need to attract investors, a few branches were delayed. To ensure that all the supermarkets opened at the same time, the opening was delayed.
Fu Guangzheng had suggested renting shopping malls to set up supermarkets. This way, the cost would be lower, and the number of supermarkets could be doubled.
But Feng Yu rejected this suggestion!
The initial cost of renting shopping malls was low. But once the supermarkets became popular, the rental of the shopping malls would increase. Even if you could sign a 10 years contract now, what about after 10 years? If the supermarkets were to move, they would lose some of their customers. A stable customer base was very important to a supermarket.
There was another piece of news that Fu Guangzheng did not notice, but Feng Yu noticed it. The government had announced the reform of the employment system for university graduates. From 1996 onwards, all the graduates will no longer be assigned jobs. That means those graduates will be demoted from government officials to ordinary people!
This reform was implemented in 1992. The number of graduates will be reduced every year. The first batch will be from junior college, followed by undergraduate, and then graduate.
Of course, although this reform was implemented, most of the graduates were still recruited by the state-owned enterprises and government agencies. What was a staff member? It was the reserve staff of a section. In this era, there were still unit ranks for government officials, and the staff members could be promoted to Deputy Section Chief. Those graduate students would be promoted to the position of Section Chief the moment they entered the unit. In theory, they could be promoted to Deputy Section Chief.
On the surface, these benefits would be removed. But Feng Yu knew that these benefits would not be removed within the next 5 years. Those who were not assigned jobs were the bad students. Those who were above average would be recruited by the government agencies. Some of them were even recruited by the government agencies.
That means this reform would only eliminate those who were idling around. Those who were serious in their studies would not need to worry. Also, there were more and more private enterprises, especially in the coastal areas. The salaries were getting higher, and many graduates were not willing to work in the government agencies. The knowledge they learned in the university was useless!
There were a lot of problems caused by not guaranteeing the distribution of housing. The most important point was that after not guaranteeing the distribution of housing, the three insurances and one fund system would be introduced. Those who went to work in the private sector would no longer be assigned a house!
This was the springtime for commercial housing. Although it would not be the same as after the millennium in Feng Yu's previous life where housing prices skyrocketed, it was certain that housing prices would rise. Not only residential buildings, but the prices of commercial buildings would also rise rapidly. In fact, the rate of increase was even faster than that of residential buildings.
If he were to rent the shopping mall now, the rent would definitely be extremely high after the contract expired ten years later. If he bought it now, he could rent it to others. The value of the shopping mall's property would increase. Even if the supermarket's opening was not smooth, he could sell the property in the future and make a sum of money. Or he could simply use it to collect rent, which wouldn't be a loss.
Also, China's economy was not very developed. Although Feng Yu was optimistic about opening a supermarket, he did not want to make it too big. Of course, if this year's results were good, then next year he would play something big, such as a loan.
Of the 20 hypermarkets, none of the shops had been rented out. Many were still empty. But everyone was confident that after the opening of the supermarkets, there would be people coming to them to rent out their shops.
Fu Guangzheng and Li Zekai were more optimistic than Feng Yu. They firmly believed that this sales model, which was well established in overseas and Hong Kong, would be successful in China. Furthermore, they had done a lot of marketing beforehand.
They still had not used the most important marketing. In another two days, Superman Li and Fu Rongbing would be coming to Beijing to meet the leaders. This would be reported on CCTV news, and the opening ceremony would also be shown on CCTV news.
What's there to worry about? A media company that covered the whole of China would be promoting Tai Hua Supermarket. No company in Hua Xia would have such good marketing. How could it fail?
Of course, CCTV's marketing was not enough. They had also invited the leaders of the various provinces to cut the ribbon. This was also a good promotion for the local economy. How could those leaders reject?
At first, they could only invite the leaders of the prefectures. But Fu Guangzheng told those provincial leaders that Hong Kong's richest man, Superman Li, and Hong Kong's biggest supermarket's owner, Fu Rongbing, would be attending the opening ceremony in Beijing. They had also invited the leaders of some countries.
If Superman Li was attending, they could still tolerate it. But Hong Kong's richest man, even if he was Hua Xia's richest man, he was also not attending the opening ceremony in their prefectures. Why should they go? But the leaders of the various countries were attending the opening ceremony. This showed how influential this supermarket was. They must also attend.
This was a form of attitude. Even the leaders felt that this was something worth encouraging, but they did not want to do anything.
Also, these leaders could tell that this Tai Hua Supermarket was more profitable than they expected. It would be a good political achievement to set up a supermarket in their city.
These people did not want to miss this opportunity to get political achievements. Who doesn't want to have a better resume? Which government official doesn't want to be promoted?
But with only these people, it was not enough. Since Tai Hua Trading wanted to expand the scale, then it must be as big as possible.
Feng Yu used his contacts from all over China. Tai Hua Trading's distributors, agents, the General Manager of Aiwa Pagers, General Manager of Wind & Rain Electronics, Wahaha's Zong Qingxian, Lenovo's Liu Chuanzhi, The Little Tyrant's Duan Yongping, Tai Hua Processed Food's Zhang Ming, Bing City's Machinery Company's Li Mingde, all the branch factory directors, etc., would all be attending the opening ceremony.
Of course, Li Zekai had also invited some of the Li Family's representatives from China to support Tai Hua Supermarket. There were also some suppliers of Tai Hua Supermarkets and the representatives of the brands that had rented their counters. Feng Yu estimated that there should be at least 3 tycoons in each of the supermarkets. The influence of this event should not be small.
All the provincial and city leaders were attending the opening ceremony. How could the opening ceremony not be reported in the newspapers? This was another free advertising opportunity for Tai Hua Supermarket to become famous.
At this time, Feng Yu was sitting in Deputy Station Chief Jia's office. He was discussing with Deputy Station Chief Jia. On the opening day of Tai Hua Supermarket, not only CCTV news, but also < Oriental Horizon >.
< Oriental Horizon > will not only be criticizing Tai Hua Supermarket. They will also be praising Tai Hua Supermarket. This was also related to Hong Kong's top tycoon investing in China. This was a show of support for Hong Kong's return to China. This was not worthy of being featured on < Oriental Horizon >.
Also, other than the 7 pm news, there will be other news at other times. They should give Tai Hua Supermarket more coverage. Everyone was familiar with each other, and there was no need to be stingy … …
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