The second round of promotions started, and those VCD players manufacturers were going crazy. Why is this promotion still not ending? Shouldn't the promotions end after a period of time? This promotion had been going on for half a month, and then you continue to increase the promotion? How can you do this?
The consumers also realized that this promotion was only giving away some discs and a lucky draw. Very few people will get the grand prize. 99% of the people will only get a VCD. But there were still many consumers who chose to buy Wind and Rain VCD players. Most people in the world like surprises in life.
Sony was the first company to react to this. This was because Sony was the world's second largest VCD player manufacturer. Sony had made a lot of money from discs. Compared to Wind & Rain Electronics, the consumers realized that Wind & Rain Electronics was making more money!
Although Philips did not manufacture VCD players, they were producing quite a lot of discs. Unknowingly, they had become the world's third largest manufacturer.
It was Feng Yu who told Philips about this, and Philips gave up on the VCD player. Philips will focus on the CD player technology.
Of course, Philips will introduce the Super VCD player in about a month's time.
Since when did Philips start to produce cheap products? Even if they were to sell their products, they would be selling the best products. This was their brand positioning.
Philips does not want to do price promotions. This would affect their brand image.
But this was what Feng Yu wanted. If you don't want to do it, then I will do it. Anyway, the profits from this promotion were high, and Wind and Rain's brand influence will continue to grow.
As for affecting the brand's value, Feng Yu still had a backup plan!
It was just giving away discs. They had already accepted the price reduction. What's wrong with giving away discs? If you can do it, we can do it too!
So, all the VCD players manufacturers started to follow Feng Yu's lead. After the prices were lowered, they also started to give away discs. Your Wind and Rain VCD players offer buy 1 get 2 free. We will buy 1 get 3 free, and even buy 1 get 5 free!
You have a lucky draw? We can also do it. The model is exactly the same as yours, but the prizes are more varied than yours. We'll give you our other products as a gift, and we'll also clear out our inventory of other products.
Jiang Wanmeng called Feng Yu to inform him that other companies had copied their sales promotion strategy, especially Toshiba. Should they do something about it? Or should he continue like this and watch the sales of other merchants pick up?
Other brands are imitating it? Don't worry, Feng Yu still has other tricks up his sleeve. In his previous life, many of the promotional methods he had seen were invented by Hua Xia. In this aspect, Hua Xia was at the forefront of the world!
Although Feng Yu had never done any promotions before, he had seen too many of them. Just a few of them were enough to make those imitators unable to keep up!
…
After the second round of promotions, those companies who bought the VCD patent authorization were furious. They thought this was the end of the promotions. But unexpectedly, the third round of promotions started!
Big summer promotion. You can get a 10% discount with your student ID.
Those VCD players manufacturers were dumbfounded. What the hell is going on?!
VCD players were also considered household appliances in the US. How can students buy it? Even if they want to buy it, can they afford it? You are saying that you can get a 10% discount with your student ID. Isn't this asking for a fish from a tree?!
At first, they wanted to see this as a joke. But soon, they realized something was amiss. Why are there so many parents bringing their children to buy VCD players? Their children have their student ID but do not have money. But it's fine as the parents are rich. If they don't have a student ID, they can just use a carrot to stamp it and claim it is a student ID.
Hence, those VCD players manufacturers realized that their sales dropped again. On the other hand, Wind and rain brand and other VCD players brands' sales increased by a lot.
This kind of promotion was to leave an obvious loophole for the consumers to exploit, making them feel that they were taking advantage of it. But in fact, this was just a sales tactic. In the end, it was to let the customers buy their products, so that the brand would be implanted in thousands of households!
When the third round of promotions was still going on, the second round of promotions did not end. The other VCD players brands suffered losses again.
But when they tried to follow the trend of this promotion, they realized that it was not working. Those who wanted to buy VCD players immediately bought Wind and rain and Aiwa brands' VCD players when they saw this promotion. This was because all the distributors had told them that this promotion would only last for 3 days.
Just these 3 days' sales were almost the same as the previous month's sales. What made the distributors speechless was that this promotion did not only last for 3 days. After 3 days, the distributors were still doing this, and the reason was that it was the customers' request.
Damn, the customers are asking you to do this? The customers still want to get their VCD players for free. Why don't you agree?!
Although the distributors were helpless, they had to admit that in terms of sales, Wind and rain, Aiwa, and Aiwa brands were doing better than them. Their products were overstocked.
At this time, the distributors realized a problem. The patent fees they had paid to Wind & Rain Electronics were based on the number of VCD players produced. Their VCD players could not be sold now. There were no profits from their VCD players, but Wind & Rain Electronics had made high profits from the patent fees.
The distributors finally understood why Wind and Rain VCD players did not lower their prices when they lowered their prices a few months ago. It was because they wanted the distributors to increase their production.
Now, the distributors had expanded their production, and the Wind and rain VCD players suddenly lowered their prices. After that, they came up with all sorts of promotions. This caused the distributors to be overstocked with their products.
This was a huge blow to the distributors.
Now, the distributors were in a dilemma. They could either continue to lower their prices for promotions and not let the distributors see any profits. Or they could continue with the current situation. The combined sales of all their brands could not be compared to the Wind and rain VCD players. It was still not profitable.
The distributors finally understood Wind & Rain Electronics's evil intentions. The 50 USD patent fees were not very high, and the distributors thought they had gotten a bargain.
But they did not expect that this was a trap!
Many of their brands emerged and defeated the traditional cassette video cassette players and LD discs. The industry's spring had indeed arrived.
But soon, the hot summer weather arrived. Wind and rain, Aiwa, and Aiwa were like 3 big suns. They were almost burnt to a crisp!
The distributors were withering under the scorching sun. They could not wait until the autumn to harvest the fruits.
F * ck, everyone is planting peaches. Yours is bigger and tastier. That's not a big deal. But you turned around and strangled all our flowers. They can't bear any peaches at all. What the f * ck is going on? The most hateful thing was you are the one who sold the saplings to us!
We are the ones who changed people's preference from apples to peaches. In the end, you are the one selling peaches. Where are our peaches?!
Sony was the happiest company. All the other companies had suffered losses. Luckily, Sony had cooperated with Toshiba. Although the VCD players did not make any profits and had suffered some losses, after the VCD players became popular, the sales of the discs increased. The profits from the VCD players were much higher than the losses from the players!
Those companies that had laughed at Sony in the past were now dumbfounded. All of you are just making a wedding dress for her!
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