Thomas went to Hua Xia again to discuss with Feng Yu about the launch date of the Super VCD player.
Although Feng Yu had agreed not to introduce the ordinary VCD players, the Super VCD technology was already mature. Thomas felt it was a waste of time to wait.
"Mr. Feng, we had discussed to introduce the Super VCD player in September. But now, the VCD market is booming, and the traditional VCR player is no longer a part of history. Should we bring forward the Super VCD player?" Thomas suggested.
Feng Yu nodded. "Of course. There are no problems with the technologies. We can introduce the first generation this year, and the second generation next year. But I suggest that we should have some differences in the exterior design. For example, the buttons' positions, colors, etc., but the remote control should be the same. "
"Of course. I know Hua Xia people like red. We will give up on red and use silver, grey, and black as our main colors. We can have three different colors." Thomas had thought about this. These three colors should be the most popular colors for home appliances, and it will match the colors of the furniture in his home.
"Fine. We will give up on grey and use other colors to match. Can the power amplifier be the same color as the Super VCD player? "
A power amplifier, also known as a power amplifier, could be called a loudspeaker. It was one of the most basic devices in a sound system. It could amplify the sound and make the effect better. Only then could it have the effect of home theater and karaoke.
Philips's power amplifier is called AV amplifier. It has four channels and surround sound. When people are watching movies, the sound effects will be more realistic, like watching a movie in the cinema. This type of power amplifier is targeted at home audiences.
Aiwa's power amplifier is called Hi-Fi. It only has two channels and is suitable for listening to music. This type of power amplifier is targeted at KTV and nightclubs. Most people go there to sing.
The technologies for this type of power amplifier are not difficult, and Philips and Aiwa are both manufacturing power amplifiers. Both parties had exchanged ideas and improved their technologies.
"What will our Super VCD player give out as a free gift? Other than an ordinary CD, what else should there be? "Thomas asked humbly. In this aspect, Wind & Rain Electronics was much more experienced than Philips.
"Two microphones, a detergent for wiping the discs, and a disc case."
"Mr. Feng, I know that the microphone is used for singing, and the detergent is used to prevent the stains on the surface of the disc from affecting the reading. These are all very normal, but what's the use of giving a disc case?" Thomas was a little confused. It didn't make sense to give a disc case.
Feng Yu smiled and asked, "Mr. Thomas, if you have a big TV cabinet in your house, but there's only a small TV on it, would you feel awkward? Do you want to buy a big TV? "
Thomas said uncertainly, "I think so. But many families can only afford a small TV. "
Feng Yu snapped his fingers. "Correct. They can only afford small TVs. Although they want to buy a TV, they can't bear to part with it. But discs are different. One disc costs two to three dollars, and the more expensive ones are only five dollars. Do you think they have a VCD player at home, and if they see an empty VCD case, will they want to buy some discs to fill up the case? "
Thomas's eyes brighten up and said excitedly, "Mr. Feng, you are a genius! That's right. Many people might not be willing to change their TV, but even kids can afford to buy a disc. It was a CD case, but there was only one CD in it. Normal people would feel uncomfortable. Since we are the second largest producer and distributor of genuine discs, there is a high probability that they will buy our discs! "
In his previous life, Feng Yu had experienced this situation. When he bought a VCD player, someone gave him a disc case. How can he not feel uncomfortable looking at the empty case? Although Feng Yu is not an OCD patient, he also wants to stuff more discs into the case. As for keeping the disc case, it will be a waste. The disc case should be placed beside the VCD player.
Old TV cabinets are really just a cabinet with drawers at the bottom. But the newer TV cabinets are different. It is a shelf with 2 to 3 layers. The top layer is for the TV, and the bottom layer is for the VCD player, amplifier, etc. At the bottom, there is a drawer for discs, remote control, etc.
There were even some TV cabinets with transparent plastic drawers that were specifically used to store discs. Those who had bought a VCD player will not like to leave this place empty, and they will buy VCD discs.
This disc case is for those who do not have a TV cabinet. Moreover, after a disc box was full, many people could not help but buy a second disc box. This was inductive consumption.
"Mr. Thomas, our biggest competitor in the disc market is Sony. We will be the main force in Asia, and you will be the main force in Europe. We will join forces to suppress Sony in the US."
"Alright, we must firmly grasp this market in our own hands!" Thomas nodded vigorously.
"What is the retail price of the Super VCD players?" Feng Yu asked.
"How about 400 USD? Will the price be too high? "Thomas asked. Although the cost of the Super VCD players is slightly higher than normal VCD players, it will not be much higher. The cost is only slightly more than 100 USD.
Now, normal VCD players are selling for around 300 USD. Thomas is worried that not many people will buy the Super VCD players because of the high price.
Sure enough, after Thomas finished, he saw Feng Yu shaking his head.
"How can 400 USD be enough? I think 500 USD is more suitable!" Feng Yu said.
Ah? The price is not too high, but too low? Thomas does not understand why Feng Yu would set the retail price so high. Is he trying to stimulate the normal VCD players' sales? But Philips did not have a normal VCD player. Wasn't this a disadvantage?
"Mr. Thomas, do you think the retail price is too high? You don't have to worry. Our Super VCD players are more powerful than normal VCD players. Also, the discs we introduce in the future will be higher capacity discs. Normal VCD players might not be able to read the discs. "
"What I mean is to separate the VCD players into two categories. It will be like black and white TV and color TV. The price of a color TV is more than 2 times that of a black and white TV. But people are still willing to buy a color TV. The Super VCD player is the high-end product among the VCD players. I will lower the retail price of the normal VCD players. "Feng Yu explained.
"Lower the retail price of the normal VCD players?" Thomas was surprised. Feng Yu is lowering the profits, and he does not have any objections.
"Lower the retail price of the normal VCD players to around 200 USD. This way, the other VCD players will be dragged down by us. It's enough for them to open up the market for us. Don't even think about getting a slice of the cake! "Feng Yu smiled.
"Then when will we be launching the product?"
"August 1st. Globally!"
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
