Thomas raised his glass of champagne and clinked glasses with Feng Yu to celebrate.
Thomas was worried that Feng Yu would start selling the Super VCD players on August 1st at Tai Hua Supermarket. This was a supermarket that was not famous before this.
But within a week, Thomas could see the results.
Tai Hua Supermarket Corporation had lots of talented people. From the location of the supermarket to the layout of the shelves, from the purchase of the products to the fresh produce section, everything was done well.
Including the display of the products, they all gave people a feeling of light.
Of course, Thomas did not know that many of the suggestions were made by Feng Yu. With the foresight from his previous life, Feng Yu knew better than anyone else how to decorate the products more attractive.
For example, the Super VCD players were not displayed on a single screen. It was a display of the entire home theater, and it was accompanied by a big TV.
"Mr. Feng, your supermarket is much better than the supermarkets I had seen in Europe and the US. Our products are selling better here than in our stores. I didn't expect our products to sell better here than in our stores."
Philips had been in China for a long time. Philips had invested in more than 10 joint-venture factories and companies, and there were more than 100 retail stores. Philips had been in China for a long time. But none of the retail stores were selling better than Tai Hua Supermarkets.
Philips could also send two salespeople to introduce their products in the home appliances section of the supermarkets. Not only the Super VCD players, but they were also selling shavers, televisions, etc.
Philips' home theater was selling better than Wind and Rain and Aiwa. This was because Philips was using a 21-inch fluorescent TV, and Wind and Rain, Aiwa, etc. were using another brand of TV. They could not produce their own TV sets.
Although Wind & Rain Electronics had gotten Philips' TV technologies, they still did not have enough time to fully understand the technologies, invest in the factories, and start the production.
So, Feng Yu worked with China's most popular Changhong TV. When someone wanted to buy Aiwa or Wind and Rain's Super VCD players, they would use Changhong's 21-inch TV.
Of course, this was to promote Changhong's brand. But Changhong was one of the top TV brands in China. With Wind and Rain and Aiwa working together, it was hard to say who had the upper hand.
Feng Yu had wanted Changhong to produce a batch of TV sets for Wind and Rain and Aiwa. But Changhong's OEM fees were too high, and the other smaller factories did not have good technologies. If they were to produce inferior TV sets, it would lower the quality of the Super VCD players.
The three brands of Super VCD players were selling about the same. Wind and Rain's VCD players were selling slightly higher. But among the TV sets, Philips was selling the best. Philips had acquired almost 40% of the Super VCD player market share. Although it was not as much as Wind and Rain and Aiwa combined, Philips was very satisfied with this result.
Furthermore, they were exchanging technologies for other products. In the future, when they introduce other products, they would still have the market share. Philips would be making lots of profits!
That's why Thomas was proud of himself. Don't think that we are using your technology. Our brand is better than yours, and our company's scale is bigger than yours. Philips had made a profit from this cooperation!
"Mr. Thomas, do you believe me now? Although the Super VCD players are priced high, you don't have to worry about the sales. This is also in Hua Xia, a developing country. I think Philips's sales should be better in the western countries. "Feng Yu laughed and asked.
"It is still not as good as Wind and Rain and Aiwa. But I have to admit that the sales figures are better than I expected. Especially those normal VCD players. Their sales are dropping, and our Super VCD players are slowly taking over the market. I think in another one or two years, there will be no more normal VCD players. "
Thomas was saying that the sales figures were not as high as the other two brands combined. But if he were to compare the three brands, Philips's sales were on par with Wind and Rain's sales.
As the Super VCD players were sold in Tai Hua Supermarkets first, there were a lot of customers. Many people came to Tai Hua Supermarkets to buy the Super VCD players. But when they saw the other products, they also bought them.
Not only the Super VCD players, but there were also Songjiang III motorcycles, Songjiang Light, a 50cc scooter. These scooters were also the first to be sold in Tai Hua Supermarkets. Songjiang Light's sales were also very good.
Some people even bought a scooter and loaded it with their groceries from the supermarket before riding it home.
The latest Aiwa Pagers and Aiwa Stock Pagers were also selling well in Tai Hua Supermarkets.
Aiwa Pagers were also selling Wind and Rain batteries. These batteries were produced by Feng Yu and the Aviation Factory's battery factory. They were the latest high-efficiency batteries.
The batteries had high battery capacity and lasted longer. But they were more expensive. In the past, when these batteries were sold separately, the sales were not good because of the high prices.
But now, these batteries were sold together with Aiwa Pagers, and the sales improved. The people who had bought a few thousand RMB pagers were willing to buy batteries that cost more than 10 RMB each. Especially in Tai Hua Supermarkets, these pagers were selling the best.
Wahaha's new Refreshing series of carbonated drinks, and Wahaha's black tea, green tea, yogurt, etc. were also selling well in Tai Hua Supermarkets.
Although the profits were lower in the supermarkets, the quantity was much higher, and it was good for the brand. Not everyone likes to shop in supermarkets. But when they saw the eye-catching display of Lehaha beverages in the supermarkets, they bought some to try. As long as they liked the taste, they would be able to sell it at retail.
Tian Peng Pork, Tai Hua Ham, etc. were also sold in Tai Hua Supermarkets. They were also very popular.
It could be said that Tai Hua Supermarkets and these brands were helping each other. Tai Hua Supermarkets brought in more customers and increased the sales of those products. The customers who wanted to buy those products also came to Tai Hua Supermarkets and increased the consumption of other products.
Feng Yu had thought of this before, but he did not expect it to be so effective. Some of Bing City's products were also selling well in Tai Hua Supermarkets.
Bing City's companies trusted Feng Yu the most. Or rather, with Zhang Ruiqiang's leadership, they trusted the Mayor more. This trust had given them a lot of benefits.
One week had passed, and Tai Hua Supermarkets' customer flow did not decrease. Instead, it was increasing. Now, there were countless customers entering and exiting the supermarkets from morning till night. None of the customers came out empty-handed.
Feng Yu chatted with Thomas for a while, and they decided on the next phase of the Super VCD player's sales plan. It was time for the other brands to cry … …
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