Although CCTV's < Focus Interview > had pushed Qiudu Company and Danhui Company into the limelight, Yu Province's leaders were still thinking of ways to save these two companies.
The easiest way was to get someone to take the blame and divert the public's attention.
Both Qiudu Company and Danhui Company's bosses were fired. Yu Province's response to this incident was very fast. Under normal circumstances, this should be enough. But they did not expect that there were still people who did not want to let them off so easily.
An article appeared in the Zhejiang Daily. The article questioned if the local government knew about Qiudu Company's use of low-quality pork in their ham. If there was no < Focus Interview >, would Qiudu Company's Manager Ma still be in his position?
This was a serious incident, and only one Manager was fired. Was this enough? Did the Health and Industry departments not do anything to these companies? Based on the normal procedures, shouldn't these companies be sealed up and investigated?
After a newspaper raised this point of view, many provincial newspapers in the country started to publish similar articles. They used this as an excuse to question the Industry and Commerce Department, Health Department, and some local enterprises.
But no matter which local companies they questioned, all of them had the same stance on Qiudu Company. This kind of company should be sealed up and punished severely!
At this time, CCTV's reporters arrived again. They wanted to know what was happening with Qiudu Company. The Provincial Government had no choice but to make some statements. Since this was the case, and no one was interested in Qiudu Company's ham, then the company should be sealed up temporarily.
The Provincial Government was not lenient towards private companies. But when it came to state-owned enterprises, they could not do anything to their own people. But now, the whole nation was watching. No one dares to cover up for Qiudu Company. If they did not do anything, not only Qiudu Company could not be saved, they might also be implicated.
Qiudu Company was sealed up and investigated from top to bottom. Even a local deputy mayor was implicated. He was forced to retire at the age of 40.
Qiudu Company was closed down, and Danhui Company was also affected. The newspapers started to focus on Danhui Company again. Why was only the General Manager of this company fired? Didn't the rest of the people add fuel to the fire?
The main culprit was punished, but the accomplices also need to be punished. Danhui Company had only been set up for 2 years. How come it had grown so fast? Were they using similar methods in the past?
Spreading rumors was against the law. Shouldn't the local police do something about it? Because of the rumors, they had gained a lot of benefits. Shouldn't this kind of unjust enrichment be confiscated?
At this time, newspapers from all over the country started to dig up the dark history of Danhui. From the fact that there was one ham missing in a box, to the fact that the pork ratio of Danhui's ham was lower than the ratio indicated on the package, and so on. Danhui's ham was labeled as fraudulent and black-hearted.
The distributors were very smart. Danhui Ham's brand was obviously tarnished. How could they still sell Danhui Ham? There are so many ham sausage manufacturers in the country, and there is no need for them to sell this Danhui.
Previously, it was because Danhui had a certain level of popularity, and the food tasted good. Furthermore, no one in Qiudu was interested in the food. That's why they chose to work for Danhui. Now, it was obvious that Dan Hui was also dead. How could they lend a helping hand? They had just started working together and were not familiar with each other yet, alright?
So, Dan Hui suddenly became unpopular. Also, Dan Hui's leaders were punished in batches. Dan Hui's company was finished.
At this time, all the food manufacturers in the country were overjoyed. This was an opportunity for them. One month ago, Qiudu was still the leader of Ham. After that, Qiudu fell, and Danhui overtook them.
But now, Danhui was also finished. This was the opportunity for them to rise up!
But at this time, an advertisement appeared on CCTV, and all of them were disappointed.
"Tai Hua Ham, using Tian Peng Pork. Meat with conscience. Children can eat it with peace of mind. National Quality Supervision Hotline: XXXX — XXXXX. "
Where did this Tai Hua Ham come from? How come it was working with the famous Tian Peng Pig Farm? They were using Tian Peng Pork to produce ham. Their cost was much higher.
But they soon realized that the retail price of Tai Hua Ham was the same as Qiudu Ham. There was no increase in price. This meant that Tai Hua Ham's profits were not as high as Qiudu Ham. But they all knew very well that the cost of one ham sausage was definitely not more than 40 cents. The retail price was 70 cents, and the wholesale price was the same as before, about 50 cents. There was still a gross profit of 25%.
Now, Tai Hua Agricultural Products Company, the wholesalers, and the retailers were earning 10 cents each. But Tai Hua Agricultural Products Company's cost was the lowest, and their profits were the highest.
Zhang Ming had wanted to increase the wholesale and retail prices of their ham. They were advertising and had used Tian Peng Pork. Their cost was higher than Tai Hua Agricultural Products Company. Zhang Ming did some calculations. Now, even if they were selling at 80 cents per ham, the sales would not be much different from 70 cents per ham.
But Feng Yu told him that it was not the right time yet. They should build up their brand first and let people get used to eating Tai Hua Ham. After that, they will increase the prices.
Although the profits were not high now, the sales will increase. After Tai Hua Supermarkets opened, Tai Hua Ham's sales will increase by a lot.
At that time, Tai Hua Ham will be the most famous brand in China.
Feng Yu also reminded Zhang Ming to ensure the quality of Tai Hua Ham, especially the meat content. He must not lower the quality. Although starch was cheap, if there was too much starch, the taste of the ham would be worse. Tai Hua Ham must let the people know that Hua Xia was the best ham in the world!
In Feng Yu's previous life, there were some companies that lowered the meat content of their ham to lower their production costs.
But in the end, they did not manage to get the market share, and people still think that this company's ham was the worst. This had a serious impact on their brand value!
Feng Yu's target was to let Tai Hua Ham replace Qiudu Ham and become the industry standard. Tian Peng Pork will become the industry standard for pork products, and then Tai Hua Ham will dominate the pork products market.
In Feng Yu's previous life, the frozen meat market was very popular. All the major brands were competing, but in the end, only Danhui won. Danhui became the world's biggest frozen meat company. Not to mention other meat products, just the sales of cold fresh meat alone could bring in a few hundred million RMB of profits for Danhui company every year. More than ten billion RMB of cash flow.
But from now onwards, all these belonged to Tai Hua Agricultural Products Company. Tai Hua Frozen Meat will be available all over China in the future. The first step now was to set up a counter in Tai Hua Supermarkets.
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