On the 1st of July, CCTV changed the commercials to Wind and Rain VCD and Aiwa VCD players.
Everyone was impressed by this commercial. A small VCD was placed into a player, and it was like a video cassette player. It could play a clear video.
What made everyone gasp in admiration was that this CD-ROM was smaller than video cassettes and LDs, but the clarity was higher than video cassettes and was not inferior to LDs.
The VCD could be kept in a small box. It was easy and convenient to store it. Everyone also noticed that this VCD had a karaoke function. They could sing along to the music.
What made everyone laugh was that Sun Nan and Na Ying actually sang their own songs along with the music video on the screen. They even looked like they were enjoying it.
Wind and Rain VCD's commercial tagline was: Wind and rain appliances. Technology changes life.
Aiwa VCD's commercial tagline was: Aiwa electronics, mastering the core technology.
Both brands were selling the same product, and it gave people a feeling that they were opposing each other. But even though there were many advertisements, not many people bought the VCD.
Two weeks had passed. Feng Yu asked around, and there were no distributors who had ordered next month's VCD. The response from the market was not very good.
Feng Yu was curious. Could it be that he had brought forward the release date of VCD players, and no one liked this product? In Feng Yu's previous life, Wan Yan VCD players only sold slightly more than 10,000 units in the first year. Most of them were bought by other electronics companies for research. After 3 to 4 years of development, this VCD player became popular all over the world!
The Japanese were the smartest. They were the first to develop this VCD player and applied for a patent. But it was still the same. The Japanese did not apply for a patent in Hua Xia. That's why there were many companies competing in Hua Xia.
Wan Yan soon lost the competition in the market. Some of the more famous companies, like Xinke and Aido, were overtaken by overseas DVD players because they did not know how to innovate their technologies. In the end, they left the VCD market.
Based on the history of Feng Yu's previous life, VCD players will be introduced next year, and the sales will increase by several folds every year. A few years later, VCD players will be overtaken by the traditional video players. Feng Yu felt that the advertisement was done well. The coverage was good, and the celebrities were invited. Why did the sales not improve?
Based on this, it would be considered good if Feng Yu could sell 10,000 units a month. But the Wind and rain brand of VCD players had a production of 50,000 units a month. There was a huge backlog of VCD players. Feng Yu had to reduce production to break even.
Was the publicity not good enough? Everyone has not realized the benefits of VCD players? Feng Yu thought for a while. Could it be that the distributors did not focus on the sales and went to the video parlors? They were also the main buyers in Feng Yu's previous life.
Feng Yu called Fu Guangzheng, and Fu Guangzheng was relieved. Feng Yu had finally appeared. This VCD player's sales were not as good as expected.
Fu Guangzheng wanted to discuss with Feng Yu whether they should advertise overseas to stimulate sales or reduce production to ensure profits. At least they should not make losses.
…
"Is it our market positioning that's wrong? We are positioning ourselves as Karaoke players, but this is a new model of video cassette players. "Jiang Wanmeng said.
Feng Yu facepalmed. Maybe he had made a mistake. Feng Yu knew the focus of the marketing. Overseas, families were very important. Because families do not live together most of the time, they like to have family gatherings during the weekends.
The selling point of this VCD player could be – Home Theater!
Compared to LD, it was cheaper. Compared to the clarity of the video cassette player, the VCD player was smaller. This was the selling point of the VCD player.
Should they make a comparison between the VCD player and the video cassette player? Comparing the size of a VCD disc to a LD disc?
"Brother Fu, how can we let people know the advantages of our product?" Feng Yu asked Fu Guangzheng.
Fu Guangzheng was surprised. Feng Yu had always been the one making the decisions. Why was he asking him today? Fu Guangzheng could not help but feel proud. The Fu family had many ways to market their products.
"The fastest way is naturally to advertise crazily and highlight the key points of publicity. But we had already placed advertisements on CCTV. Although the number of advertisements is not high, it is not small either. If possible, we can change the prime-time advertisements for Wind and rain Super Fans, Aiwa Walkman, and the VCD player. "
"No problem. I will speak to CCTV tomorrow." Feng Yu nodded. Anyway, these were all his products. It was normal to change the focus of the marketing. They were still promoting the same brand.
"Actually, the fastest way for a new electronic product to be accepted by the consumers is to let the electronics manufacturers accept this product first. Then, they will tell the consumers about the benefits of this product."
"Let our competitors praise us? This is not possible. "Jiang Wanmeng frowned. Who would praise their competitors? If it was him, he would not do this.
Feng Yu suddenly asked. "What if the reporters accidentally caught them praising or exclaiming at the top of their lungs? Or we can make use of their words to praise us? "
"Brother Feng, you have an idea?" Fu Guangzheng looked at Feng Yu. Don't tell me Feng Yu had thought of a solution so quickly?
"What do you think about holding an exhibition? Also, we can bring our products to the overseas electronic product exhibition. "
"Exhibition? I don't think there are any exhibitions overseas. There are some in China, but the scale is not big. It will not attract the representatives of the overseas brands. " Jiang Wanmeng was more familiar with this aspect. He had participated in related product exhibitions in the country more than once.
Feng Yu smiled and said: "If there are no exhibitions, we can organize it ourselves. Brother Fu, can you help us to invite some European, US, and Asian brands? It will be best if you can get a few influential ones. I will be in charge of the Japanese and Eastern European products. Manager Jiang, you are the only one who can invite China's electronics manufacturers. "
Japan can use AIWA's name to send out invitations, and some companies might come to attend. Let Kirilenko handle the East European companies. Kirilenko will surely give them face.
This way, there might be more than 100 companies in China. No matter big or small, there will be more than a hundred companies attending.
Eh? This is a big event, and there will be foreign companies attending. They can use their country's name to appear on CCTV news.
The exhibition will be held in Bing City, and the City Government might even provide a free venue. The exhibition stands can also be rented out, and there will be profits.
But when Feng Yu mentioned Bing City, Fu Guangzheng shook his head. He felt that there were only 3 suitable cities. Beijing, Shanghai, and Guangzhou. Bing City was too remote, and its development was not as good as these 3 cities.
Feng Yu had also thought about these cities, but he felt that only Bing City would be the fastest. He still needs to contact the government in Beijing, Shanghai, and Guangzhou. He must give this exhibition an official title.
If it was Bing City, he only needs to tell Zhang Ruiqiang about the benefits, and he will surely support him. But it will be hard to say for the other 3 cities. Furthermore, this was a good opportunity to promote Bing City.
So, the 3 of them decided to invite people to attend this exhibition, and Feng Yu returned to Bing City on the same day to persuade Zhang Ruiqiang … …
"What? You want to organize an electronic products exhibition? And it is an international one? "
"No. It will be organized by the City or Provincial Government. It will be better if it is sponsored by the government."
"What's the use of this?" Zhang Ruiqiang looked at Feng Yu. Could this brat be asking the City Government to help him advertise again?
"To promote our Bing City. Think about it. So many foreign companies and domestic manufacturers will be coming to Bing City. This is a good opportunity. "
"Is this a good opportunity?" Zhang Ruiqiang narrowed his eyes and looked at Feng Yu. He felt that this was not as simple as what Feng Yu said.
"Of course. Currently, we have invited Japan's Sony, Panasonic, Aiwa, Toshiba, Fujitsu, etc., Taiwan's TSMC, Hongji, etc., and the US … these are all international brands in the consumer electronics industry. It will be a grand event if these brands are participating."
Zhang Ruiqiang was surprised. Although he had not heard of many of the brands mentioned by Feng Yu, he had heard of Japan's Sony and Panasonic. These were all multinational companies. How could Feng Yu invite them?
Those Japanese companies had received AIWA's invitation, but they had no intention to attend. But Heitaro Nakajima had announced on a Japanese TV station that his company had developed a new product and was preparing to introduce it into the market. This product will change the world in the future. The other Japanese consumer electronics companies could only look up to it.
When Heitaro Nakajima said such arrogant words, the other companies started to mock him. Of course, Sony and the other companies were also curious about this VCD player. Was it really as good as what Heitaro Nakajima said?
They had another motive for coming to the AIWA. They wanted to show off their Japanese electronics products and let the Hua Xia people know that Japan was the smartest country in the world. Their products were the best in the world.
This was to show off Japan's capabilities and brands, and at the same time, attack Hua Xia people's confidence. They could also use this opportunity to increase their sales in Hua Xia. This was killing two birds with one stone!
The Japanese had also heard that some western consumer electronics companies would be participating in the AIWA. They also wanted to see the technologies of these companies and at the same time, let the western and US companies know how powerful Japanese companies were!
The arrogant Japanese had come to participate in this AIWA.
Fu Guangzheng also told those western consumer electronics companies that the Japanese and other big companies were also participating. Why are they not coming? The Japanese companies knew that Sony and the other companies were also participating, and they knew that the level of this AIWA was high. Furthermore, this was a good opportunity to enter the Hua Xia market. Hua Xia had a population of more than 1 billion, and it was a huge market.
Within 5 days, more than 50 companies replied that they were willing to participate in this exhibition and would be arriving at the venue in advance.
"Leader, this will be China's most successful exhibition in the professional field. No one has ever done it before. Also, after this exhibition is successful, we can continue to hold this exhibition next year and form a brand. This will be beneficial to Bing City's development. Just think about it. Those big companies will come and see Bing City's transportation and industrial infrastructure. They will invest in Bing City and build a factory. Isn't this normal? "
"Is it really so simple?" Zhang Ruiqiang does not dare to believe what Feng Yu had described to him.
"Of course it is simple. Furthermore, even if they did not invest in building a factory, there will be lots of people from each company. Food, lodging, transportation, etc. will also be a source of income for the companies. Also, when we set up the exhibition venue, we will not be using the booths for free. We will need to pay the rental fees. Will the rental fees be a source of income? "Feng Yu said.
"But our Bing City does not have a place to hold such an exhibition. You said that there will be more than 100 companies attending the exhibition. A booth will be 5 square meters, and with the reserved space and walkways, it will be at least more than 1,000 square meters. Where do we have such a big place? "Zhang Ruiqiang frowned.
He was tempted by Feng Yu's idea of holding an exhibition. But Bing City does not even have a place to hold such an exhibition. What else can he do?
Feng Yu sighed. Bing City still does not have an exhibition center, and it was difficult to hold such an exhibition. The only solution now was to build a simple shed on the football field. But that was too low class and would affect Bing City's image. It might even affect Hua Xia's image.
Secretary Liu came in to serve tea to Feng Yu. He hesitated for a while and looked at Zhang Ruiqiang: "Leader, I know a place that should be big enough to hold this exhibition."
"You know? Where is it? "
"We had just renovated a shopping mall at Dongli. There are a total of 5 floors, and each floor is more than 500 square meters. The main building had been completed, but it is not open for business yet. It should be enough. But that is the Provincial Government's property. "
Zhang Ruiqiang was overjoyed: "I will settle it! Inform the Government immediately. We will hold a meeting in half an hour. Also, call the leaders from the Investment Promotion Agency, Urban Construction Bureau, Transportation Bureau, Police, Sanitation Bureau, and Foreign Affairs Bureau to attend the meeting. "
"Wait. Leader, we don't need the Urban Construction Bureau. Bing City Pharmaceutical Enterprise has a real estate development company, and their renovations are good. Let them handle the decorations for the exhibition. "Feng Yu stopped Zhang Ruiqiang's secretary.
Zhang Ruiqiang shook his head: "You are too greedy. Fine. Don't inform the Urban Construction Bureau first. Go and tell them not to blame me for punishing those who are late! "
After that, Zhang Ruiqiang asked Feng Yu a few more questions. He asked him about the countries that will be attending the exhibition, if there are any countries that are not on good terms with each other, and if there are any taboos.
Feng Yu was sweating profusely. This is just an exhibition, and there are so many troublesome matters. Luckily, he is not the one organizing this exhibition. If not, there might be trouble.
The first floor was empty, and the second, third, fourth floors were filled with booths for the various companies. Feng Yu had reserved the best booths near the stairs for his own companies. The rest of the booths will be reserved when the other companies arrive.
But Zhang Ruiqiang rejected Feng Yu's request to hang banners. If you want to hang banners, and others also want to hang banners, it will be a mess.
Feng Yu was disappointed. Then I will provide two red lantern-like balloons at the entrance for free. It will be free, and it will look festive.
"No banners!"
"No problem." Feng Yu agreed.
Do we need to hang banners? Can't the balloons be printed with Wind and rain logos? This is the home ground, and we must have some home-ground advantage.
Oh, there must be a red carpet at the entrance. There must be flower baskets on both sides. This will look better. I will donate this too.
No words can be printed on the carpet? No problem. I don't want my company's brand to be trampled by others.
But there is no rule that says words cannot be printed on the flower baskets. The company in charge of decorating the booths is Bing City Pharmaceutical Enterprise. How can they go against Feng Yu, the Deputy General Manager's orders?
Hmmm … … Feng Yu still needs to ask them to decorate the booths for Wind and rain, Aiwa, etc. differently. It must be memorable and easy to find.
Zhang Ruiqiang went for a meeting, and Feng Yu returned to Tai Hua Trading to arrange the decorations for the exhibition … …
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