Chapter 433
Words:1758Update:22/06/30 10:00:23
"Master Lu, sorry to trouble you with this matter. Let's have a chat when I return to Beijing." Feng Yu said with a smile after hanging up the phone.
Just holding an exhibition was not very useful. But it was an opportunity for those foreign brands to showcase their advanced technologies. Other than The Little Tyrant and Wind and rain brands, Hua Xia did not have any highlights.
Feng Yu had wanted to see if there were any hidden gems. But in the end, it was Hua Xia's consumer electronics products. The gap between China and the West and Japan was obvious.
Even the City Government cancelled the Dragon Dance Performance for the closing ceremony. The foreigners had stolen the limelight, and they still want to perform for them?
But there was another purpose for this exhibition. It was to promote VCD and Hua Xia's brand.
During the exhibition, VCD had taken the limelight. Regardless of Wind and rain or Aiwa brand, many foreigners were impressed. Feng Yu had hired someone to write an article to highlight how great VCD was and how it was trending.
This article was handed over to Master Lu for him to publish it in Hua Xia's mainstream newspapers. This was the first time Hua Xia's consumer electronics products were the best in the world. How could it not be written about?
Of course, Feng Yu also asked Fu Guangzheng and Kirilenko to use their connections to write about how great VCD was and Hua Xia's consumer electronics products were in the limelight.
After these articles were published, more media outlets started to pay attention to this exhibition. Some foreign media outlets did not even attend this exhibition, but they also wrote articles about this exhibition.
There were 3 factions. One faction said that the previous article was fake. Hua Xia was a closed country, and their consumer electronics products were not the best in the world. Hua Xia must have stolen Aiwa's technologies. This was invented by the Japanese.
These media were mainly from the UK, Japan, Europe, and Southeast Asia.
There was another faction that affirmed the previous article. They said that Hua Xia had risen and Hua Xia had many people. In the future, Hua Xia will take over the whole world. They mainly promoted Hua Xia's threat theory. This type of media was mainly from North America.
The last one was to congratulate Hua Xia for catching up with the world and for Hua Xia to develop better and better. This type of media was from the former Soviet Union and countries that had good relations with Hua Xia. Of course, the ones who reposted the most were Hua Xia's own media.
This wave of media attacks was the result of Feng Yu and Fu Guangzheng's discussion. First, Feng Yu must let people believe that the VCD player's technology was outstanding.
Then, with the help of advertising, they would gradually open up the market.
Fu Guangzheng told Feng Yu that advertising might increase the sales of the products, but it might not increase the sales steadily. The Fu Family had many examples of this.
For example, although the learning machine seemed to be doing well, the overseas market had gradually shrunk after a short period of rapid growth.
Hua Xia's market will continue to grow. But now, there were rumors that the learning machine was a video game player disguised as a computer.
The Fu Family had done some market research and felt that it would take at least 2 to 3 years for the VCD player to replace VCR and LD as the home theater player.
This was why Fu Guangzheng warned Feng Yu not to increase the production of VCD players blindly. With the current production capacity, there would be a backlog of products.
But even though the sales were not doing well, they were still able to break even and occupy the market share. This was considered a good deal.
Feng Yu knew that he was not a genius in sales. He had so many ideas and knew which products would make money. It was all because of his memories from his previous life.
But his memories from his previous life could not tell him the details of how others made money. He only knew that some products would be popular and make lots of money. This was also the reason why Feng Yu wanted to keep the same people from his previous life every time he invested.
Now, it seems that Fu Guangzheng was too arrogant and had placed too much faith in his memories. He had been trying to change the direction of history. He had always introduced some products earlier than others, but he had neglected the timing and the consumers.
As a result, products that could have been very popular as soon as they appeared now had to think of every possible way to promote them, to promote the sales of the product, and to push the market.
The exhibition ended. Whether it was Wind and Rain VCD players or Aiwa VCD players, there were not enough orders for Feng Yu. The orders were even lower than what Feng Yu had expected.
Those manufacturers' representatives knew that the VCD patents were in the hands of Tai Hua Trading and had been given to Japan's Aiwa. The Japanese companies had also revealed that Aiwa and Wind and Rain's major shareholders were the same person!
That means the VCD market was in the hands of the same person. Many people approached Feng Yu to discuss the authorization of the VCD technologies. They wanted to develop this market together.
But Feng Yu rejected them without hesitation!
Although having more than one brand would increase the market's popularity, it would also lower his profits. Many manufacturers' technologies were better than Tai Hua Trading and Aiwa. Their brands were also better than Wind and Rain. If they developed a better product like DVD, then the VCD market might be replaced by DVD. This was what Feng Yu did not want to see.
Because Feng Yu did not want to authorize the companies, and the distribution channels had been set. So, even if some companies wanted to sell Wind and Rain or Aiwa, Feng Yu could not sign the contract with them. If not, Feng Yu would be in breach of his contract. Tai Hua Trading was in charge of the distribution channels in China, and the Fu Family was in charge of the overseas sales.
The Fu Family was touched by Feng Yu's actions. Feng Yu had the opportunity to kick the Fu Family out, but he chose to give it up. This young man was very particular.
Only Fu Rongjing did not think so. He felt that it was his son, Fu Guangzheng, who had helped Feng Yu a lot. The Machinery Company's new factory, Aiwa Electronics, Wind and Rain Electronics factories were all set up by Fu Guangzheng. Feng Yu could not do without Fu Guangzheng and the Fu Family's management team.
Fu Rongjing had also tried to persuade Fu Guangzheng a few times. Feng Yu could not do without your help. Why don't you ask for more shares? You don't want it for free. You can buy it with money. If you do not have enough money, your father can give it to you.
But Fu Guangzheng rejected every time. He knew Feng Yu's character. Feng Yu was the kind of person who looked generous but was actually a stingy person. If Fu Guangzheng made this request, it would be fine if Feng Yu agreed. But if Feng Yu rejected, what would he do? Withdraw his investments?
Withdrawing his investments would cause Feng Yu to suffer significant losses, but it would not be a huge blow to him. Feng Yu could let his subordinates take over the management and then poach people from other companies with high salaries. But Fu Guangzheng would lose the opportunity to follow Feng Yu to make money. The disadvantages were greater than the advantages.
Fu Rongqi also felt the same way. He even said that it would be best if he could get closer to Feng Yu.
Feng Yu looked at the August VCD sales report. It was still not ideal. He sighed. He had taken too big a step … … It was like pulling his balls!
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