The Little Tyrant's Super Learning Machine was launched. Although it was cheaper than Aiwa Learning Machine, the response was not as good as Duan Yongping had expected.
After that, Duan Yongping suggested his "Clapping Hands Song" advertisement. Feng Yu immediately adjusted two advertising slots for him.
"You clap one, I clap one, The Little Tyrant's Learning Machine … …"
In Feng Yu's previous life, The Little Tyrant's Clapping Hands Song was considered a classic advertisement. In Feng Yu's previous life, The Little Tyrant had filled the gap in the market. There were no competitors in the Learning Machine market.
But in this life, it was different. Aiwa Learning Machine had been launched for a month, and in the first month, there were a lot of advertisements. There were 8 advertisements a day. No other companies or brands could compete with this.
Although after The Little Tyrant's Super Learning Machine was launched, Feng Yu changed his advertising strategy. But Aiwa Learning Machine's sales were still better than The Little Tyrant's Super Learning Machine.
Duan Yongping analyzed. It should be because there were no celebrities endorsing the Little Tyrant's Super Learning Machine. If he could get a celebrity to endorse the Little Tyrant's Super Learning Machine, the sales would surely increase. Right now, there weren't many celebrities that everyone knew. Among them, the most famous one, who was even famous in the world, was Jackie Chan.
Duan Yongping thought for a while and called Feng Yu. He told Feng Yu that he wanted Jackie Chan to endorse The Little Tyrant's Super Learning Machine!
Feng Yu was so shocked that he almost threw his phone away. Who are you looking for? Jackie Chan?
Damn, Jackie Chan was known as the Brand Ambassador Killer in Feng Yu's previous life. Whenever he endorsed a brand, something would go wrong. There was even a saying in the business world, "Jackie Chan's endorsement"!
He endorsed The Little Tyrant's Learning Machine, and The Little Tyrant closed down. He endorsed Aiduo VCD players, and Aiduo's CEO went to jail. He endorsed Fen Huang Cola, and the Fen Huang Cola brand disappeared. He endorsed Cadillac, and it only sold about 900 units in China. He endorsed Bawang Shampoo, and it was proven that Bawang Shampoo caused cancer. He endorsed Missing Dumplings, and it was removed from the market after it was found to contain germs. He endorsed Mitsubishi Motors, and it was recalled … …
In his previous life, the first to die was the Little Tyrant! Therefore, when Feng Yu heard that Duan Yongping wanted to invite Jackie Chan to be their spokesperson, he felt the blood vessels on his forehead throbbing violently.
"General Manager Feng, Jackie Chan is the hottest Chinese superstar in China, Asia and even the world. If we invite him to be our spokesperson, no matter if it is in China or in the export market, it will be a highlight. I made a phone call and inquired. For two years of endorsement, including commercials and print ads, the other party asked for 5 million RMB, and I negotiated 4.5 million RMB. "
Four and a half million for two years. This price was actually very cheap. Compared to Jackie Chan's influence, even if it was just in Asia, the price was worth it. But Jackie Chan seldom visited China. After all, Hong Kong had not returned to China yet, and he had not attended any business events in China. His commercial value was not fully realized yet.
The price he gave to the little tyrant was most likely a test, a test of his commercial value in the mainland.
In Feng Yu's previous life, someone had said that Jackie Chan's death was because he was too famous. With Jackie Chan's endorsement, the product's sales would skyrocket. Everyone liked superstars, and because of their trust in the superstar, they would buy the products endorsed by him. When the sales skyrocketed, the production could not keep up with the demand. Blind expansion, management negligence, and sales chaos. Also, the product itself was not good, but they blindly trusted Jackie Chan's reputation.
Most importantly, a tall tree attracts the wind. It was not a big deal at first, but because of Jackie Chan's endorsement, the attention on the product increased. Even a small matter became a big deal. This was also the result of competitors pushing for this.
If Duan Yongping managed to invite Jackie Chan to be their spokesperson, then he must ensure that there would not be any problems with The Little Tyrant's management. In Feng Yu's previous life, The Little Tyrant had a lot of state-owned enterprise employees, and there were rumors that the company's accounts were not clear.
Now, the company had been restructured and became a shareholding company. Fu Guangzheng had sent a few administrative staff to manage the company, and there were no more people giving orders. There shouldn't be any problems.
The only thing Feng Yu was worried about was The Little Tyrant's production could not keep up with the demand. If he hired other factories to manufacture the products for him, and the quality was not up to standard, then it would have a huge impact.
There were a lot of electronic factories in Guangdong now. In Feng Yu's previous life, The Little Tyrant had hired other factories to manufacture the products for him, and then there were quality problems. In the end, The Little Tyrant went bankrupt.
Feng Yu was considering if he should acquire some smaller factories to increase The Little Tyrant's production. It was better to manage the company himself than to manufacture for someone else.
"Have you spoken to Manager Fu about this? Does he agree?" Feng Yu had a headache.
"I had spoken to Manager Fu, and he asked me to ask for your opinion." Actually, Fu Guangzheng also felt that Jackie Chan was a good spokesperson. The endorsement fee of 4.5 million RMB was much cheaper than Jackie Chan's value in Hong Kong.
But Fu Guangzheng knew how amazing Feng Yu was. Feng Yu seemed to have a better eye for endorsements than others. For example, the spokesperson for the bladeless fans and humidifiers in the US and Europe. The two people who signed the deal had gotten a great deal.
Although Fu Guangzheng felt that Jackie Chan was a good choice, he did not agree immediately. What if Feng Yu had a better choice?
"Manager Duan, have you considered this? The Little Tyrant's factory not only needs to manufacture the Super Learning Machine, but also the Aiwa Learning Machine. The current sales are about the same as the production. After Jackie Chan becomes the spokesperson, what if The Little Tyrant's sales increase, and the production cannot keep up? "
"There are a lot of electronic factories nearby. We can get someone to manufacture the products for us."
Feng Yu was still following the same old path.
"Can we acquire some electronic factories? It is better to manage the factories ourselves than to get someone to manufacture the products for us. You can discuss with Manager Fu and come up with a solution. "
Damn. Get Jackie Chan to be the spokesperson and not get someone to manufacture the products for him!
Duan Yongping discussed with Fu Guangzheng. With The Little Tyrant's current funds, it should not be a problem to acquire a small factory. But it would be difficult to acquire two factories. But they could also use the same old method. They could collect funds from the distributors first and then use the funds to acquire the factories. After that, they could sell the products to the distributors. If the funds were not enough, they could also hold back the materials and workers' wages.
Hold back the workers' wages? Fu Guangzheng and Feng Yu agreed on this. No! They could hold back the materials and distributors' payments and even get loans. But the workers' wages must not be held back!
After discussing, they contacted Feng Yu. Feng Yu also agreed to Fu Guangzheng's idea. That was to get loans. The Little Tyrant's production must be expanded.
These two years, Hua Xia's economy had been growing rapidly. The people's income had increased, and the Learning Machine's sales will increase. With Jackie Chan's endorsement, the sales will be even higher.
Just as the Learning Machine market was getting more popular, the Wind and Rain VCD player factory was completed and started its trial production. But Feng Yu did not have time to look at it. He still had to attend his exams … …
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
