The next day, during the meeting, Deputy Mayor Xu still disagreed. He felt that this was a waste of money. Feng Yu had money, and he could invest in other industries or donate some to the City.
The Mayor's tone also changed. He felt that the motorcycle project could be expanded, but not the automobile project. In the end, the Mayor decided to let Zhang Ruiqiang talk to Feng Yu. They could sell the Machinery Company's automobile project to Feng Yu and let Feng Yu set up a new company to start the automobile business. There was no need to continue investing in the Machinery Company.
The Mayor's intention was clear. He wanted this investment and at the same time, he does not want the Machinery Company's shares to be diluted. As for Deputy Mayor Xu's words, Zhang Ruiqiang chose to ignore it.
… …
"What? The City is willing to sell the Machinery Company's automobile project to me? Is this true? "
If it weren't for the fact that the private sector could not get the automobile production license, Feng Yu might not be willing to use the Machinery Company's brand. If the City was willing to sell the entire automobile project to him, then it was worth considering.
"This is my suggestion for now. But we still need to discuss the details. The City had agreed to set up the motorcycle branch factory and had expressed their support. The condition is that the Machinery Company's headquarters must not be moved out of Bing City forever. "
Zhang Ruiqiang felt that the Mayor's suggestion was not bad. Splitting the project into two was a good way to keep the credit and avoid a lot of risks. But he was not sure if Feng Yu would agree. But looking at the current situation, Feng Yu was more than willing to do so.
Zhang Ruiqiang was the one who understood Feng Yu the most among the City leaders. He immediately knew that without the City's help, Feng Yu would not be able to start the automobile project. If it was not necessary, Feng Yu would not even want the City to be a shareholder.
He had used a lot of connections in the City to get all the paperwork. He even went to the Provincial Government for help before he got the approval. Now, Feng Yu seemed to have the upper hand. The shareholders' meeting had the final say on the Machinery Company's project. The City had no way to gain any advantage!
"Mayor Zhang, you don't need to say anymore. I agree to this condition. I will go back and calculate with Li Mingde how much this automobile project is worth. "Feng Yu hurriedly said.
"Wait a minute, are you really that optimistic about the automobile project? Especially the saloon cars you mentioned, is there really such a big market? "Zhang Ruiqiang pulled Feng Yu back.
"I can only say that the market will get bigger and bigger in the future, but whether it will succeed or not, I'm not too sure. However, there is one thing that I am very clear about. If I don't do it, then our Hua Xia will not have our own brand in the future. I am doing this for the country. "Feng Yu pretended to be very noble.
"Come on, do you really have such a high level of awareness? What's more, the proportion of our country's automobile imports has been declining rapidly in the past two years. How could it be occupied by foreign automobile companies as you said? "
"Then, Mayor Zhang, I will say one thing. Why is the proportion of imported cars in our country decreasing? Our production capacity has increased. But which part did it improve? It was a joint venture car. What is the brand of the joint venture car? It was Volkswagen, Honda, and the best-selling cars were also these foreign brands. For example, the official cars purchased by the city were all foreign brands. What about our original Shanghai brand car? "
Zhang Ruiqiang was stunned. That's right. What about the Shanghai brand that was once the pride of the nation?
SAIC Motor was now promoting the joint venture Volkswagen brand, and that was a foreign brand. Although the sales were increasing and had fended off the invasion of imported cars, the original Shanghai brand seemed to be fading out of the people's sight.
This was also the case in Feng Yu's previous life. Not only the Shanghai brand, but there were also Hongqi cars, etc. When China's automobile industry developed and wanted to revive its brand, it realized that the people had forgotten about this brand. It was not easy to revive it.
"Mayor Zhang, do you know how important a brand is? Let me put it this way. There are foreign companies wanting to buy my Wind and Rain brand now. Do you know how much they are willing to pay? "
Feng Yu was not bragging. There were European and US companies who wanted to buy Wind and Rain brand. They felt that this brand was a high-tech home appliances brand, and if they used this brand to produce other home appliances, they would be able to spend less on advertising. This was because the consumers subconsciously felt that Wind and Rain brand was synonymous with high-tech home appliances.
"How much?"
"100 million USD!"
Actually, this 100 million USD was not only for the Wind and Rain brand. It also included the Wind and Rain brand humidifiers, Wind and Rain brand bladeless fans' technologies, and the factory in Guan City. Although the brand value was high, it was not as high as what Feng Yu had said.
Hiss ~ ~ ~
Zhang Ruiqiang looked at Feng Yu in shock: "100 million USD?! Is the brand really so important? "
Feng Yu nodded: "Look at our Beer factory. Bing City Beer is recognized by the people in Bing City and the surrounding areas. You think Lin Province's beer is not good? But even if their wholesale prices were lower, those small shops were not willing to buy from them. It was because it was not easy to sell. We, Bing City people, will only buy Bing City Beer! This is the brand recognition and the value of a brand! "
"Ok. I will not say much. I want to create my own automobile brand, and the original Songjiang Motors cannot be used. Why not Mayor Zhang discuss with the City Government and sell the whole Songjiang Motors to me, including the motorcycle project? "
Zhang Ruiqiang gave Feng Yu a stare: "Don't even think about it!"
The City Government was not optimistic about the automobile project, but they were optimistic about the motorcycle project. It could be seen from Bing City. It was freezing cold in the winter, and there were people riding motorcycles. In the first quarter of this year, Songjiang Motors' motorcycle sales were increasing. The market was booming, and it was expected that the sales would reach 200,000 units this year.
The factory in Jinling will start production at the end of the year, and it will be in time for the market expansion next year. Furthermore, Zhang Ruiqiang knew that the motorcycle project was going to introduce 100 CC motorcycles. The prices will drop, and the sales will increase. There will also be a variety of products, and the motorcycle project will be profitable.
Although Zhang Ruiqiang had set up several motorcycle factories at once, the output of each factory was not high. It was only 50,000 to 100,000 units. The workers needed to be trained, and the production was not at full capacity. But after 2 to 3 years, it will be a golden goose.
In Feng Yu's words, Songjiang Motors' brand would be worth a lot after 2 to 3 years. Zhang Ruiqiang could not sell the Songjiang Motors to Feng Yu now!
Feng Yu suddenly regretted. He should not have told Zhang Ruiqiang so much about the brand. He should not have bragged about the value of Wind and Rain.
If he were to set up a new automobile brand, he would have to start all over again, and it would be more difficult.
But even if it was more difficult, Feng Yu still wanted to do it. During this period, China's economic growth had shocked the rest of the world. Their spending power had increased, and there were many tycoons in the future generations. Also, this was the period when the government's policies were the most relaxed. In a few more years, China would be the same as Kyrgyzstan. How could Feng Yu be satisfied?
This time, even if the City Government's conditions were harsh, Zhang Ruiqiang still had to agree!
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