"Have you calculated how much will you need to invest to set up so many automobile factories, facilities, etc.?" Zhang Ruiqiang tapped on the table. This was not a small amount. It was a huge investment!
"I had calculated. I will need about 100 million RMB for each factory. My plan is to invest 1 billion RMB to set up 5 automobile factories and 5 motorcycle factories. At the same time, these factories will cover East China, North China, South China, and West China. This way, we will be able to form a large industry and cover the Hua Xia market … … "
Zhang Ruiqiang was shocked by what Feng Yu said. Feng Yu not only wanted to start on the automobile factory, but he also wants to expand the motorcycle factory. This was not mentioned before.
Also, Feng Yu said that he planned to invest 1 billion RMB? Where did he get so much money from? 1 billion RMB? Did he know how much Bing City's annual production was?
"1 billion RMB? Can you even afford it? Also, are you sure that 1 billion RMB is enough? You still have not calculated the start-up cost of the factories? Including the materials, workers' salaries, reserve funds, etc., it will need at least a few hundred million RMB! "
Zhang Ruiqiang was in charge of the restructuring of enterprises and was familiar with these matters. He felt that Feng Yu was too simple-minded.
"1 billion RMB is the first phase of investment. I can still invest more in the second phase. In the short term, there might not be any returns. But in the long term, or from the perspective of the 5 years strategy, this investment is necessary. Last year, no one was optimistic about our Songjiang Motorcycles. But what happened after we introduced it to the market? The sales could be said to be explosive, right? Also, what about the first half of this year's production? We can sell whatever we produce, and the profits will not be low! It is the same for the automobiles. The demand is increasing. Furthermore, the construction of the factories will take at least 1 to 2 years. It is not as simple as the motorcycles. When my cars are off the production line, it will be the end of next year. "
1 billion RMB is the first phase of investment, and he can still invest more?
Zhang Ruiqiang's eyes opened wide: "How much money do you have now?"
"I had brought a sum of money from the Soviet Union's bank in Hong Kong. Mayor Zhang, you don't need to worry about the money. I guarantee that this investment will be worth it!"
Zhang Ruiqiang felt that Feng Yu was bewitched. You have so much money, and you can do anything you want. Just like the humidifier and bladeless fan you are selling. Aren't they good? Take a novel path and avoid competition with others. The profits are also quite high. Why do you have to make cars?
There are so many automobile factories in our country. What makes you think you can stand out from the rest? But at the same time, he had to admit that no one was optimistic about Feng Yu's every investment, but in the end, he made a lot of money.
Also, Feng Yu has a good grasp of the market. For example, during the motorcycle project, Feng Yu told them about the exterior design and product positioning, and he easily solved the motorcycle sales problem. Songjiang Motorcycles were also sold all over the country through the agency model.
Seeing Zhang Ruiqiang keeping quiet, Feng Yu continued: "Mayor Zhang, have you thought about this? In the future, all the branches will be Bing City Machinery Company's XX Branch Factory. Do you know the benefits of this?"
Zhang Ruiqiang had a puzzled look on his face. This was very normal. What was the benefit?
"City propaganda. A city also needs propaganda. For example, when we mention Beijing, we will think of the Great Wall, Forbidden City, Summer Palace, etc. When we mention Tianfu, we will think of pandas. When we mention Chang 'an, we will think of Emperor Qin's Mausoleum. Similarly, when we mention the Great Wall, pandas, and Emperor Qin's Mausoleum, we will also think of Beijing, Tianfu, and Chang' an. Am I right? "
Zhang Ruiqiang nodded. This seemed to be the case. How come he did not notice this before? But what was Feng Yu trying to say? Bing City does not have any historical relics and also does not have any world-class protected animals.
"Then if I mention FAW, will you think of Ji City? If I mention Shanghai Motors, will you think of Shanghai? "
Zhang Ruiqiang's eyes brighten up: "You want to change Songjiang brand to Bing City brand?"
Feng Yu: "… …"
Dream on! Bing City brand? This name is too weak! If you are producing ice-cream, you can use Bing City brand. But for cars, Bing City brand is not as popular as Songjiang brand.
"I did not say that. What I meant is to let our factories spread all over China. We will let our cars and motorcycles be sold all over China. Everyone in China will know that Bing City has the best car and motorcycle brand in China. In the future, when they ride their motorcycles or even drive their cars, they will think of Bing City first. This is the City's marketing. Of course, if the City is willing to pay for the advertising fees, I can add the words' Made in Bing City 'at the end of every advertisement! "Feng Yu smiled and said.
"Impossible. You want the City to pay for your company's advertisements? Dream on! " Zhang Ruiqiang angrily waved his hand. You are a tycoon who can invest 1 billion RMB, and you still want to get money from the Bing City Government?
Feng Yu's awareness was not high enough!
Zhang Ruiqiang did not notice that his thoughts were being led away by Feng Yu. He was not thinking about setting up the branch factories. He was thinking about the City's marketing.
"Mayor Zhang, have you ever thought that one day, Bing City will be like Beijing, famous all over the world? Last year, Beijing had hosted the Asian Games, and many people in Asia remembered Beijing. Now, I own two best-selling home appliances in China, and I own the patents. In the next 7 to 8 years, my products will be selling well all over the world. What if I add the words' Made in Bing City 'on these products? What do you think? "
Zhang Ruiqiang's breathing quickened. If this was the case, then Bing City's reputation will increase, and at the same time, Bing City's status in Hua Xia will increase!
If everything goes smoothly, Bing City's Party Secretary will retire within 2 years, and the Mayor will take over. Zhang Ruiqiang is the most likely candidate for the Mayor's position.
If Bing City's status increases, then Zhang Ruiqiang might not just be a Deputy Minister in the future. He might even be promoted to a higher position. Zhang Ruiqiang also had his own political ambitions. If there was a chance, he would not want to give up.
Feng Yu continued to tempt Zhang Ruiqiang: "Mayor Zhang, I only need you to support my proposal at the City Government meeting, and the taxes we will give to Bing City will be much higher than now. In 3 to 5 years, even if we only have 10% of the shares, Bing City's profits will still be higher than now! Also, think about it. This is the first automobile manufacturer in China, and it is one of the top 3 automobile manufacturers in China. Can't the higher-ups see this? This is all because of your guidance! "
Zhang Ruiqiang waved his hand: "Stop talking. You go back first. I need to think about this."
Feng Yu smiled. Zhang Ruiqiang was tempted … …
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