With the rise of smartphones, all kinds of mobile phone applications are developing rapidly. Computers were naturally the most popular applications, but the potential of mobile phones was something that every software company could see clearly.
This includes the leader of the software industry, Microsoft.
Microsoft had the lead in the competition between Windows 7 and XOS 2.0. But Microsoft realized that their lead is not much, and it caused a lot of XP users to drop out.
More and more people stopped using XP. Some chose Windows 7, and some chose the first or second generation of XOS. But only a small number of people chose Vista.
Microsoft thought they had spent a lot of money to develop Windows 7, and they can overtake Lenovo Kingsoft. But now, they only have a slight advantage.
Microsoft had a slight advantage in operating systems, and Lenovo Kingsoft is still losing users. This made Microsoft feel threatened. That's why they are working hard to develop the 8th generation operating system. This operating system can be used on tablets and mobile phones.
Currently, it is almost completed. But Bill Gates and the rest noticed a big problem. This 8th generation operating system has many advanced functions, and it is easy to use. But the files are too big, and it requires high hardware configurations. This is the most common problem with Microsoft operating systems.
This might work normally on a tablet, but it would be a bit difficult to use it on a smartphone, although there were already dual-core phones now.
Other companies are adding new functions to their operating systems, but Microsoft is facing a problem. They have to remove many functions from their operating system.
They weren't even as good as the Fruit Company in terms of the development of the mobile phone system. Feng Yu had thought that with the rise of Lenovo Kingsoft, the Fruit Company would be finished soon. But unexpectedly, the Fruit Company managed to hold on.
Microsoft is struggling to survive in the PC market. But in the smartphone and tablet market, Microsoft is taking over the market!
Microsoft is now facing a difficult decision. Their R&D costs are increasing, and their expenses are increasing. Their profits are also decreasing.
Should they give up on some of their software and focus on PC systems and applications? This is their traditional advantage. They should give up on developing smartphone and tablet systems and applications.
This way, they can lay off many employees, cut their expenses, and increase their profits. They could even invest more in the development of traditional PC systems and application software to snatch back the market.
But in the end, Bill Gates did not give up. They are Microsoft, and how can they give up? Furthermore, Microsoft's share prices will be boosted if they develop more software now.
Many people still trust Microsoft. When Microsoft introduces a new software or announces that they are developing it, Microsoft's share prices will increase, and everyone believes Microsoft will make more money.
That's why Microsoft had chosen to develop in multiple directions at the same time. Bill Gates and the rest had their own reasons for doing this.
Bill Gates and Paul Allen took advantage of Windows 7's popularity and Microsoft's share prices to invest in other industries.
They could also see that this was a good time for many industries in the United States to buy at a low price. In less than five years, there would definitely be a sharp rise again. They would be able to easily make their book assets float a lot. At the same time, they would also be able to earn a lot of dividends in the next five years. They would also diversify their investments and increase their ability to resist risks.
In Feng Yu's previous life, many people found out that Steve Ballmer is the biggest shareholder of Microsoft. This is because he had sold the least amount of Microsoft shares. Bill Gates and Paul Allen had sold their shares to invest in other companies. Their lifelong career is long gone.
Bill Gates claimed that he had invested all his energy into charity. But in fact, he was one of the major shareholders of Coca-Cola, Walmart, and many other companies. These companies were all under his name and had nothing to do with his charity foundation. At most, he had donated his shares to Microsoft.
It was not only the operating system. Microsoft realized that their share in the application software market had dropped too fast. Microsoft's share in the office software market had dropped by more than 50%. Lenovo Kingsoft's WPS had taken over most of the market share, and many competitors had joined forces to overtake Microsoft.
In terms of browsers, many browsers introduced different functions. Compared to Home, Internet Explorer was the most difficult to use. It took up RAM, CPU, lots of advertisements, plug-ins, and the homepage was always the same. Many people were tired of it.
As for instant messaging software, MSN had been overtaken by QQ for a long time. The number of online users and monthly active users were at a disadvantage.
At this time, Microsoft used a common tactic used by the industry leaders. Whichever company's business is better than Microsoft, Microsoft will spend money to acquire that company and make money for them.
As a result, the most popular voice communication software, Skype, was targeted by Microsoft. At this time, Ballmer was personally negotiating. After the acquisition is successful, Microsoft will merge with MSN to integrate the superior technology and resources and continue to maintain its position as the market leader.
But Microsoft is helpless in the Chinese and Eastern Europe markets. They cannot increase their market share over there, and the market share and number of users for their operating systems and applications are decreasing.
Feng Yu said that MSN had positioned itself wrongly. Why should they position it as an office software? They should treat it as a normal messaging software. They must develop features that young people like to attract more users. QQ was much better at this.
Of course, MSN's decline was also related to the rise of Twitter and Facebook. Microsoft was surrounded by the software companies controlled by Feng Yu.
The biggest difference between Microsoft and Lenovo Kingsoft was that Lenovo Kingsoft's software development was getting better. Their revenue and marketing were getting better.
Currently, Lenovo Kingsoft had successfully marketed their software in more than 200 countries in 50 languages. Lenovo Kingsoft had more than 1 billion users worldwide. Just Hua Xia alone had a few hundred million users.
Lenovo Kingsoft was the world's number one in this area. Although Microsoft had spent a lot on marketing and had suffered losses in the past, the profits now made all the software companies jealous.
Someone once said that if Microsoft could not suppress Lenovo Kingsoft in their next operating system and smartphone and tablet operating system, then Lenovo Kingsoft would be the software industry leader in less than 10 years!
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