Through card collection, the number of downloads of Alipay had increased greatly. However, this was not enough to satisfy Feng Yu. It was very likely that many people would delete this app after the card collection event or never use it again.
At this time, a long-term and stable way to retain customers was needed. This method was red packets.
In Feng Yu's previous life, QQ Payment, WeChat Payment, and Alipay Payment all had the red packet function. Even many social media software had the red packet function.
This function not only allowed these payment software to be used by more users, but it also played a part of the function of a bank.
Your wallet is your bank deposit, and this is just a number in your account. This platform, Alipay, can use your money to invest and earn more money.
In the future, it can even give those accounts interest, just like a bank's current deposit. It can be withdrawn at any time, but it has to be through Alipay.
This means that your money is actually in the hands of Alipay, and Alipay can use it to invest and earn money. When you want to transfer the money to your bank account, you have to go through Alipay, and Alipay will transfer the money to your bank account.
Although there might not be too much money in a wallet, many a little makes a mickle. If there are 10 million users and each account has 100 yuan, it will be 1 billion yuan. It is enough to make many investment choices.
Even if you deposit the money in the bank and earn interest, it is equivalent to using other people's money to earn money.
"Director Feng, this red packet function sounds interesting, but will so many people use it?" Lei Jun was curious.
"We, the people of Hua Xia, will give red packets to the younger generation during the Chinese New Year. We will give red packets to our employees during corporate celebrations. We will also give red packets to our employees during weddings and birthdays. Red packets have become our traditional custom. Once this is developed, there will definitely be countless people who will be willing to use it.
"For example, a boss will give a red packet to his subordinate as a bonus. A man will give a red packet to his girlfriend. This can solve the embarrassment of not knowing what gift to buy … "Feng Yu did not say that subordinates will give red packets to their superiors, parents will give red packets to their teachers, etc. These will definitely exist.
"Director Feng, this is understandable in Hua Xia. But overseas, there is no custom of giving red packets, right?" In many foreign countries, people will give gifts on birthdays or weddings instead of red packets. Lei Jun believed that no one would use this red envelope function abroad.
Feng Yu smiled confidently. "Old Lei, do you still remember stealing vegetables from the farm?"
Even people as old as Liu Chuanzhi and Zong Qingxian used to steal vegetables from the farm. Its charm was unstoppable. This game was also very popular overseas. At that time, many famous people were playing this game.
"The experience of stealing vegetables is very difficult to experience in daily life, especially when it's legal. This Red Envelope also has another kind of fun, and that is snatching! "
"Rob? What do you mean? "
"It's very simple. It belongs to whoever snatches it. For example, if I send out a red packet in a group, whoever opens it first will get it. Do you think the person who snatched the red packet would feel extremely happy? "
"Also, I can divide a red packet into five portions. The five portions can be divided equally or unequally. If the red packet is divided equally, everyone will get the same amount. If the red packet is not divided equally, the amount will be random, and the five people will get different sizes of red packets. "
"If two people snatch the same red packet, for example, this red packet is 10 RMB, and I get 8 RMB, and you only get 2 RMB, I will feel happier than you. If I get nine dollars and ninety-nine cents, and you only get one cent, then I'll be happier than if I get all ten dollars. "
"The ancients say, don't worry about scarcity, but worry about inequality. But we want to create this kind of imbalance, so that people can enjoy it. With comparison, it can greatly enhance people's sense of joy and happiness. "
For example, if you earn 5,000 RMB a month, and you think it is not enough to support your family. But if your colleague only earns 3,000 a month, you will be much more satisfied with your salary when you compare yourself with him.
There was a boss who did this before. He let his son work in the company, and when others complained about the low salary, they found out that there is a colleague who is only getting half of their salary, and he is still very satisfied with his salary every day. This made them embarrassed to ask for a raise.
But in fact, that person's salary is just a cigarette money. What his father gives him every month is more than 10 times their salary!
"Just follow my instructions and complete it as soon as possible. Don't make any bugs. In the future, this function will bring in more funds for Alipay. "
When you send and receive red packets, there will always be money in your wallet. " Many people who did not intend to put money in their wallet will do so now.
Of course, there will be many other functions for the wallet in the future. For example, it can be used to hide money. This is a method that many men who are not in charge of the family's finances like to use.
In the future, Alipay can also be used to pay for living expenses. There are already online payment services now, but no one is willing to install an app on their phone to pay for water, electricity, etc.
Using Alipay and other payment software to complete the fast and convenient payment not only made it convenient for many users, but also made payment software like Alipay more popular and more commonly used by people.
Not only Alipay, but Ma Huateng is also researching payment software. They are the first to develop a virtual currency called Q Coin in China. Now, it has many functions, and it can even replace some RMB functions on the internet.
Tencent had signed agreements with many companies, and they will collect Q Coin and pay the other party in cash. Tencent will benefit from promoting Q Coin this way. Many people will buy Q Coin, and Tencent's income will increase. At the same time, Q Coin's status will be raised!
Ma Huateng had also seen the profitability of Alipay and felt that with QQ's huge user base, they will be able to make money by developing payment software.
Ma Huateng also wants to set up an internet bank. Since JD.com can set up a bank, why can't Tencent do the same? In the future, internet payments will become more common, and Ma Huateng cannot miss this opportunity.
It's not too late to start now, and they still have time to catch up with the rest. Ma Huateng also knows about the Red Packet function that Feng Yu mentioned. He noticed something interesting about it, and this function is suitable to be used on QQ and WeChat. This is because their WeChat group has the most users.
Snatching Red Packets is very important. When there are many people, snatching Red Packets will be the happiest. No matter if Alipay succeeds or not, Tencent will surely make this function a success!
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