Amazon and other companies had increased their investments in the UK. To them, the UK market is similar to the US market, and it should be easy to market their products.
In fact, the UK market is easier to market than the US market because it is smaller. But there are some problems with the marketing of payment software.
Ever since Alipay and Paypal started to market their products, the other banks and financial institutions saw the potential benefits.
They realized that this internet payment software was very similar to a bank, especially in terms of account transactions.
A bank's most valuable asset is its accounts. Knowing the company's cash flow when getting a loan, the bank can assess the risk better. They could launch a variety of targeted financial products and sell them to their target customers.
In Feng Yu's previous life, there are many payment software, but only Jack Ma's Ant Financial is considered the real internet financial company. It's because of their accounts.
This is something traditional banks cannot give up. After they realized that internet payment software has this function, they started to market their online banking payments.
Also, it's not only on the PC. With the rise of smartphones, they developed mobile payment apps, which greatly affected the marketing of Alipay and Paypal.
Paypal was still fine as there were transaction fees, and the profits were clear. Alipay still does not have handling fees, and it's mainly using accounts.
That's why Alipay's initial investment is much higher than Paypal. Marketing requires fees, and there are no profits. Alipay is under a lot of pressure.
Amazon's and other companies' businesses are not affected because they do not only use Alipay and Paypal, but they also use other online banking methods.
Many people trust banks more, and the banks had suggested some incentives, like using points to exchange for gifts, etc., to slow down the growth of Alipay and Paypal's users.
Ordinary advertising is not enough to market these software. Feng Yu told them to be creative.
How can they be creative with advertisements?
Feng Yu told them a solution that they did not expect. Give them money!
In Feng Yu's previous life, the most obvious way to market Alipay and Wechat is to give money to the Hua Xia market. Red Envelopes and Five Blessings had increased the number of users.
The number of users is the basis of profits for internet products. Take Twitter for example. It doesn't have many ways to make money, but because it has a large number of users, especially active users, its valuation keeps rising. Now, it is estimated to be worth more than 10 billion USD.
In the eyes of those financial analysts, with users, even if you can't come up with any innovative products, you can still make money by following the trend.
For example, in Hua Xia's QQ Space, there was a QQ Farm. Later on, Hua Xia's website also launched Hua Xia Farm. At first, it was free, but when many users became addicted to it, it began to launch various value-added services.
For example, spending money to cultivate land, spending money to buy dogs, spending money to decorate the farm, spending money to buy new seeds, etc. When the game was first developed, everyone thought it was boring, but in fact, everyone who played it was addicted to it.
They would stay up all night stealing vegetables from their computers. They would wake up in the middle of the night to steal vegetables. Countless people would use all kinds of chargeable programs. At that time, even Zong Qingxian and the others were using this.
It was said that once the farm was revealed, it had seriously affected the efficiency of the office staff. But so what? Many people were still playing the game. Even when the game was introduced on Facebook, many westerners were still playing it.
The joy of leveling up, the sense of achievement from cultivating land, the joy of stealing vegetables, and the satisfaction of getting rewards. All the netizens were the same.
That's why Feng Yu felt that what could be done in Hua Xia in his previous life, could also be done in other countries. This was because all the netizens around the world had similar points.
"Boss, giving money to promote this game? Can people believe this? "Wu Chih-gang was doubtful. Many online games were promoting it this way. They will give money to the netizens, but it was not the money in the game.
"If it's someone else, no one will believe it. But if it's me, many people will believe it. Furthermore, we can get a notary agency to notarize it and let everyone know that this game is legal. "
"If the amount is low, no one will believe it. But if the amount is high, many people will be willing to try it. After all, the cost of this game is lower than buying a lottery ticket."
Wu Chih-gang thought for a while and felt Feng Yu was right. It was just like buying a mobile phone. Buying a mobile phone with a shopping ticket will not be as popular as buying a mobile phone from passersby.
It's not that only the elderly in Hua Xia like to draw for free. The foreigners also like it. After all, there are not many rich people.
Also, the surprise of winning a prize is more than the value of the prize.
"Boss, how much are we using for the promotion of the lottery?"
"1 billion."
"How much? Just the lottery alone is 1 billion? What about the advertisements? "Wu Chih-gang was shocked. This is too much.
"You did not hear it wrong. 1 billion. Although it is RMB, I think it might not be enough. Hua Xia needs 100 million RMB, at least 50 million USD and 50 million Euros as prize money. The UK, Japan, and other markets also need a lot of money. 1 billion might not be enough. "
In Feng Yu's previous life, Alipay in Hua Xia had 200 million RMB, and this was when Alipay was already very popular. But the effect of the advertising will be more than 200 million.
As long as the advertising effect is good enough, even 2 billion is worth it!
Just like Braindead Gold. They had borrowed 200 million RMB to advertise, and their sales exceeded 2 billion. Shi Yuzhu made a comeback and became the king of health supplements in Hua Xia.
"What about our plan? What about the lottery? One draw for every account? Or can we draw every day? How are we going to set the prize money? "
Feng Yu shook his head. "There are no different levels of prize money. Our plan is called Card Gathering Lottery. Every participant will have to gather a few cards. For example, five cards. Once all the cards are gathered, the prize money will be divided equally according to the total number of participants. "
"If only one person gathered all the cards, that person will get the prize money alone. If 10,000 people gathered all the cards, the prize money will be divided equally among them. This will make everyone feel that the fewer participants, the more money they will get. "
"Boss, this is not right. This way, they will not tell others." This way, they will get more money with fewer participants.
"No. There is another point. This is called card exchange. If you have a card, I do not have it. If I have a card, you do not have it. This way, we can ask them to add more friends to help us promote this game. Trust me. This game will be popular among the people! "
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