All this while, Feng Yu had been relying on Aiwa to make money in the Japanese market. But Aiwa had too many limitations as they only focus on sound.
Although Aiwa was also producing and selling e-readers and tablets, the sales were average. Also, these products were not selling well outside the Japanese market.
There were also many products that Aiwa could not sell. For example, video game consoles, TV, etc.
North America was a good market, and Europe was also a good market. But Feng Yu was more optimistic about the Japanese market.
Japan's economy was well-developed, and the average income was higher. The population density was high, and the consumers were more willing to buy products that could improve their quality of life.
Feng Yu had always wanted Hua Xia's products to enter the Japanese market to earn money from the Japanese. Some products were selling well, and there were some products that no company was willing to sell.
For example, Songjiang Motors had tried to enter the Japanese market many times, but no company was willing to sell them. In fact, most of the automobile companies in Japan were owned by the major Japanese automobile manufacturers.
On one hand, they could stop their competitors, and on the other hand, they were not optimistic about Songjiang Motors. They felt that Songjiang Motors was not as good as Japanese cars and would not sell well.
But now, Songjiang Motors had a high-end brand, Jiebao, and the performance of their cars had improved. Some of their technologies were better than Toyota and some of their technologies were even more advanced.
Li Dafu felt that since Feng Yu could enter the European and US markets, then Japan should also be able to enter the automobile market. After all, Japan was also a big automobile market.
Feng Yu also wanted to sell many products to Japan. Now, Feng Yu had arranged for Masao Kameda to open up the distribution channels. Once the distribution channels were ready, they would enter the Japanese market.
This way, not only Feng Yu could make money from the Japanese, but he could also influence those Japanese companies. He wanted to let the Japanese know that the best products in the world were not produced by the Japanese and the Americans!
Many Japanese claim that the best products in the world are created by the Japanese, followed by the Americans, followed by the Europeans. They are so proud of themselves.
What was funny was that many Japanese acknowledged this, and this made Feng Yu very unhappy.
Since they are so arrogant, then Feng Yu will expose this facade and show them how powerful Hua Xia was. Feng Yu's GDP was still not enough. He must show them some proof!
"Feng Yu, are you really going to sell the car to Japan?" Zhang Ruiqiang was in a dilemma. How can he succeed? There are so many automobile manufacturers in Japan and Toyota is the world's number one automobile manufacturer.
"What? You also think that I'm acting on impulse? This is something that has been thoroughly investigated. " Feng Yu crossed his legs and said, "Japan's automobile industry is indeed very powerful, but it doesn't mean that our cars can't be sold."
"Look at those developed countries like the US and Germany. Don't they have imported cars? Every automobile manufacturer is good at different things, and the Japanese automobile manufacturers have a serious problem, which is that they are too focused on promoting strategic models. "
Take the Accord for example. There were many generations of Accord, but there were not many changes in each generation. The exterior of the Accord was still very similar. This lowered the cost of the Accord by a lot and increased the profits. But this caused the Accord to be sold in Japan.
When all the cars on the streets and alleys looked the same, many people would want something different. Of course, this difference couldn't be made without lowering the quality.
"We will introduce some eye-catching models in the Japanese market. This is what we are good at. Of course, the practicality of the car must be good. We will also use some new technologies. "
Japanese cars use more mature technologies to reduce the failure rate and at the same time, better control the quality. But some of the mature and reliable technologies are outdated.
Most of the foreign cars that were selling well in Japan had some new technologies that Japanese cars did not have. Japanese people also like new things. But the overall market share was still Japanese cars.
Taihua Holdings had a detailed report on the sales of cars. The car sales are not proportional to the quality. For example, Volvo had always been of good quality. But it focuses more on safety, and its failure rate is still higher than Japanese cars.
Hua Xia also sells some joint-venture cars in the market. Some of them have a high failure rate, but they are easy to repair and are selling well. In the US, many people repair their cars in front of their houses. This is because the US cars also have a high failure rate, but it is easy to repair.
Feng Yu first introduced Jack Leopard and Little Genie into the Japanese market. These two cars are unique, especially Little Genie. This is Songjiang Motors' top export brand. Songjiang Motors' latest technologies are also used on Jack Leopard.
"Another thing. Japan had divided the market into different categories. Developed countries are one category, developing China is another category, and their own country is another category. Different markets have different targeted car models. Many of the cars in developing countries are emasculated versions compared to the cars in the European and American markets. That is, they are low-spec versions. "
Actually, Japan does not sell top quality products to the US and Europe, and third quality products to Hua Xia. Instead, Japan will make some adjustments to the interior of the products.
For example, many Hua Xia people are more concerned about their reputation and brand. They do not care about practicality and comfort. But the European and US consumers are more concerned about practicality and comfort.
That's why Japan produced some low-spec versions of their cars for the Chinese market. They removed many of the features to increase the comfort of their cars and lower the selling price.
"Japanese cars are good at comfort and practicality, and we are good at it. Our engines are the best in the world in terms of fuel economy and noise reduction. It is very suitable for the Japanese market. "
"Also, we must let the Japanese manufacturers pay more attention to their own country's market. This will help us enter the US market and influence them to enter the Hua Xia market."
"Now is a transitional period for the automobile market. Many automobile manufacturers had suffered losses for the past two years and are recovering. If we don't enter now, it will be harder for them to enter the market when they are fully recovered."
"Also, it is not only cars. We will also enter the Japanese market for electronics, appliances, etc. this year. Isn't the Japanese Prime Minister more pro-China? This is a good opportunity. "
With the support of Masao Kameda and the rest, Yukio Kyūyama was finally promoted to the Japanese position. Now, he is trying to get closer to Hua Xia, and Feng Yu is more confident of entering the Japanese market.
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