"President, Lenovo's L-Pad had introduced a new model. It is a dual-core tablet, and the internal storage is bigger. There is also a fingerprint lock! Are we going to introduce our new tablet? Should we lower the retail prices? "
Norio Ohga looked at the specifications of Sony's new tablet and L-Pad. The difference is too big.
Lowering the selling price might increase sales, but the profits will also drop, and Sony's brand will drop by a notch.
But if Sony does not lower the retail prices, then the sales will not be high, and the overall profits will be lower. This will also affect Sony's brand.
If they didn't launch it for the time being, they could launch it after upgrading the hardware. That way, they could avoid this situation. But Sony had already produced a batch of these tablets, and if they do not sell these tablets, they will also suffer losses.
Norio Ohga had a headache. Sony is in a passive position now. Last year, Sony's revenue and profits had dropped significantly, and in the end, they suffered losses. This year's revenue and profits are still dropping, and if this carries on, Sony will suffer losses like last year.
Norio Ohga had pulled Sony out from the abyss of losses, but he could not guarantee that Sony will continue to make profits. Sony Pictures had not produced any blockbuster movies for the past few years, and their VCD sales had dropped significantly. This year, they will surely suffer losses.
Sony's electronic products' gaming console sales had dropped significantly. Now, G-Box is the top seller, Nintendo is second, and Sony is third.
This is because the other two companies' 3D games are very popular, and Sony is lagging behind. Sony is also researching, but the market share is taken over by others. Sony is no longer a leader, and they had become a follower.
Sony Ericsson's mobile phone sales had also dropped significantly. They had introduced a few new models of mobile phones, but the response was not good. Sony Ericsson had spent a lot on R&D and marketing.
E-readers are not selling well in other markets, and there is only a small market in Japan. But there are no profits there. Just Aiwa alone is enough to make Sony Ericsson quit.
Sony's PC business is getting worse. Not only Sony's PC sales had dropped, but the Thinkpad they acquired from IBM is also not selling well.
Norio Ohga realized that Sony is at a disadvantage after becoming Microsoft's strategic partner. Other PC manufacturers can make money from both sides, but Sony can only provide PC with Windows 7 or Vista installed. This caused them to lose many customers.
Sony Ericsson had finally developed a good tablet PC and wanted to make a comeback. But Lenovo Group had introduced a new model and improved its performance. Their tablet PC became mediocre again.
The TV business has also started to lose money. Whether it is plasma or LCD, they are lagging behind. They used to be in the top tier and were even the leaders. But in just a few years, they were left behind by other companies.
Sony's digital video and digital cameras are still doing well, but are not as good. Especially after the smartphone can take pictures and even video, entry-level products will be obsolete, and this will affect Sony's profits.
Many of Sony's other products are making less money and losing more money. It's unbelievable that Sony does not have any competitive products now.
In the past, Sony had defeated many competitors and even annexed them. For example, Sega in the video game industry, and some movie and record companies.
Sony Ericsson has a wide range of businesses, and electronic entertainment is the core. Sony Ericsson felt that it will be successful for a long time.
But now, Sony Ericsson's electronic entertainment cannot boost the sales of their other products. Sony has too many divisions, and their employees are overstaffed. This hinders the company's development.
When Norio Ohga was still thinking of how to turn the company around, he was informed to attend an impromptu Board of Directors meeting. Everyone knew Sony's new tablet PC is still in the market, and it is destined to be a flop.
This time, all the directors are present. This is an impromptu Board of Directors meeting, and Norio Ohga felt something is amiss.
"Norio Ohga, I have something to announce for this board meeting. You are the current President and CEO of Sony, and after some discussion, we felt Hirai Fujio is capable and trustworthy. That's why Hirai Fujio will be the CEO of Sony. "
Norio Ohga's eyes twitched. This is not a matter of him giving up half of his authority. This is a matter of him leaving Sony. Hirai Fujio will be the CEO first, and after some time, he will also be the President.
Norio Ohga's previous CEO was replaced by Hirai Fujio. That previous CEO had left Sony after he failed to become the President and CEO. Could it be that he will also leave Sony?
"Hirai Fujio? He will be the CEO? Do you all think he is suitable? I feel that Morita Hou is suitable, and he should be the CEO. "
Morita Hou is the nephew of Sony's founder, Akio Morita. Norio Ohga had chosen this person to disrupt the Board of Directors' decision.
"Norio Ohga, the Board of Directors had considered everything. Morita Hou is not bad, but he will be replacing Hirai Fujio." Sony's Chairman, Kutaragi Ken said.
Norio Ohga looked at Kutaragi Ken hatefully. The CEO you chose in the past made a mistake and caused Sony to suffer losses. After that, he took the blame and left.
I am the one who turned the tides and let Sony recover its profits. I am the one who stabilized your position.
What did you promise me in the past? You should have retired three years ago and let me be the Chairman. But in the end, you did not recommend me and chose to stay for another term.
Also, you recommended Howard Stringer to be the Deputy Chairman and not me. Is this your reward for me? That is a foreigner. You trust a foreigner and not me?
Now, Sony's operations are in trouble, and why don't you give me more time? I only need two years, and I can make Sony recover its glory!
Kutaragi Ken did not look at Norio Ohga. If Norio Ohga is not the one taking the blame, he will be the one taking the blame.
Although as the Chairman, he agrees with all the important decisions of the company, someone must take responsibility for the failure.
Norio Ohga was the one who decided to acquire IBM's PC business. Norio Ohga was the one who decided to form a strategic alliance with Microsoft. Norio Ohga was also the one who decided to expand the mobile phone business.
No matter what, Norio Ohga is not qualified to be the President and CEO. After Hirai Fujio is familiar with the work, he will fire him!
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