After Wind and Rain Mobile phone's overseas sales increase, those overseas mobile phone manufacturers start to encircle the Chinese market. This is considered attacking Wei to save Zhao.
They want Feng Yu to focus on the Hua Xia market and slow down his expansion in the overseas market. But Feng Yu's original plan is to operate with two brands, and Aiwa Mobile is in China.
After Aiwa mobile phones were introduced, they became China's number one mobile phone within a short period of time. They had suppressed Motorola and Nokia, and Sony Ericsson, Samsung, and the rest.
As for those big brands, they had either withdrawn from the Chinese market or were struggling to survive. At least, there were no other brands in the major media advertisements.
Even Philips had given up on advertising their mobile phones. They felt the profits from small home appliances were higher, like their world's number one razor.
Philips is still making profits from their mobile phones. Although the profits are dropping, they did not give up. But Philips knows that their mobile phone technologies are from Wind & Rain Electronics and their partners. If Philips wants to expand their mobile phones, their partners can stop authorizing them anytime.
They can also develop their own mobile phones, but Philips is not confident that they can surpass Wind and Rain. Even Sony Ericsson, which is a joint venture between two major electronics companies, is no match for them. Nokia and Motorola's mobile phones are their main business, and they are no match for Philips.
How can Philips succeed unless they invest a large amount of funds and efforts into this business. Philips does not need to spend so much money and risk their partnership with Wind & Rain Electronics and other companies breaking into the Hua Xia market.
Because other mobile phone manufacturers are entering the Chinese market, Aiwa Mobile phones cannot compete with them alone. That's why Feng Yu decided to let Wind and Rain Mobile advertise in China.
At that time, Wind and Rain Mobile phones start to promote their main models at 399 RMB.
After a period of time, the sales volume of the 399 yuan mobile phone had already made the world raise their eyebrows. None of them had expected that such an old and outdated mobile phone, which had not even done a single TV advertisement, could actually beat many of their main models, and the sales volume remained high every month.
Although they could be sure that the profit margin of this phone model would not be high, it would be a small profit margin with quick sales.
Initially, they thought that the final sales volume of this mobile phone would only be 1.8 million units. However, it had only been two years since the launch, and the global sales volume had already exceeded 100 million units. Moreover, it was still growing rapidly.
At this rate of growth, it was possible that global sales would exceed 150 million units. With this mobile phone, the Wind and rain mobile phone also gained a certain reputation in poor areas such as Africa.
Actually, based on the sales growth of this phone, it wouldn't be surprising to say that it had sold 200 million units worldwide. However, ever since this phone became popular, Lancia, Motorola, Sony Ericsson, and other mobile phone manufacturers had introduced cheaper models, especially Lancia as they were experts in this field.
Most of Lancia's phones looked the same on the outside. This way, they could use the same case and lower their costs. They just had to update the internal functions and components.
Lucia's purchases had always been very large. They never had any leftovers, so they could make use of almost everything.
Thanks to their update rate of one phone every three weeks, everyone didn't notice that their products were outdated. Instead, they felt that Lancia had always been the world leader in terms of innovation.
But many people also noticed that many of Lancia's products were following the trend of Wind and rain mobile phones.
For example, Lancia had introduced a model called 1110. It was a cheaper model and was even cheaper than Wind and rain mobile phones. Hua Xia sold it at 369 RMB and 56 USD overseas.
Other mobile phone manufacturers had also introduced cheaper models. For example, Samsung, Sony Ericsson, and Motorola Ericsson, had also introduced cheaper models. They had surrounded and suppressed Wind and Rain mobile phones.
At this time, Wind and Rain mobile phones had started to license their mobile phone technologies to other domestic manufacturers. With the replacement technologies developed by those manufacturers, a few domestic mobile phone manufacturers had emerged and rapidly developed into dozens of brands.
The emergence of these mobile phone brands had greatly increased the popularity of mobile phones. Many people wanted to buy mobile phones, but they didn't want to buy these cheaper models.
But the better models cost more than 2,000 RMB, and they were reluctant to spend. At this time, powerful and cheap knockoff phones appeared. Although these knockoff phones were bulky, many people liked them.
These knockoff phone manufacturers imitated the appearance of the big brands' phones and introduced a series of "new" phones. These knockoff phone manufacturers took away a lot of their sales.
The least affected among these knockoff phone manufacturers were Wind and Rain and Aiwa.
This was because those overseas mobile phone manufacturers had hired Foxconn and other OEMs to manufacture these knockoff phones for them. Foxconn had played a big role in these knockoff phones.
If they made some minor changes, they would not be involved in copyright infringement. Foxconn's production will increase, and their cost will be lower. Those knockoff phone manufacturers will be able to use cheaper prices to capture the market share.
That's why these knockoff phones had taken over the overseas mobile phone manufacturers' market share. Aiwa and Wind and Rain phones' market share will still belong to Aiwa and Wind and Rain phones. These knockoff phones did not imitate these knockoff phones.
When these knockoff phones got the license for Wind and Rain phones, they had included a clause that prohibits them from imitating Wind and Rain phones' exterior designs and logos. If anyone dares to imitate these knockoff phones, they can forget about getting cheap technology licenses.
Wind and Rain phones were not afraid of lawsuits as they were in the right. Even if they had to drag on the lawsuits, they could also drag down those small manufacturers. But Feng Yu did not want to do this.
To Feng Yu, it was good for these small manufacturers to appear. In Feng Yu's previous life, Hua Xia's mobile phone technologies had been innovating, and the core technologies of those mobile phone manufacturers were from these small manufacturers.
In the future, Wind and Rain phones and Aiwa phones will continue to expand, and they will need more technicians. These technicians can be trained by these small manufacturers. In the future, Feng Yu can poach them with high salaries.
This will also make Hua Xia's mobile phone industry more prosperous. The number of technicians will increase, and more talents will emerge from these small manufacturers.
In the future, Feng Yu plans to make Hua Xia's mobile phone technologies the industry's benchmark. The rest of the countries' mobile phone manufacturers can only look up to them.
Also, this is considered to be helping these Chinese companies. Although these companies are targeting the Chinese market, Feng Yu doesn't mind that they are in the same boat.
Feng Yu's target is to let Wind and Rain phones monopolize the overseas market!
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