"I think we should increase our advertising and brand awareness. The best way is to focus on promoting Wind and Rain brand! "Jiang Wanmeng immediately said.
Xu Lihua immediately objected. "Old Jiang, what you said is not right. This mobile phone is developed by us, Aiwa Electronics, and Aiwa Home Appliances. Your Wind & Rain Electronics and Wind and Rain Home Appliances are supporting us. "
"If we had only managed Aiwa, our mobile phones would have been the world's top mobile phone seller. To promote Wind and Rain, we had only sold our mobile phones in China. Now, you all are going to take over the domestic market? "
"Old Duan, don't you think Old Jiang is too much?"
Aiwa Electronics had started developing telecommunication products, from pagers to pagers. At that time, Wind and Rain brand was still selling humidifiers and VCD players. Aiwa was the first to develop mobile phones. They were the first to develop cordless phones.
This was because branding must be prioritized. We will focus on the domestic market, and Aiwa will focus on the overseas market. We did not say anything about this. Fine. Now, you all want us to step back and let you all monopolize the market.
Although everyone was under Taihua Holdings, they owned different shares. If Aiwa Electronics had high profits, then Xu Lihua and the rest would earn more. If Wind & Rain Electronics had high profits, then Jiang Wanmeng would earn more.
Duan Yongping did not want to speak today. He did not say anything just now. Aiwa's Little Tyrant was mainly focusing on the G-Box, cordless phone, walkie-talkie, voice recorder, etc., and they had split their businesses.
But Xu Lihua had asked him to speak, and he had to say it. Also, he felt Jiang Wanmeng's proposal was too much. Xu Lihua's team had contributed the most to the mobile phone industry. Now, Xu Lihua was also the one with the most advanced technology. Why should Jiang Wanmeng make way for them?
Wind and Rain had the biggest brand, and it was all because of Aiwa Holdings. If the company had chosen Aiwa, the situation might be different now.
Duan Yongping put down his teacup and said, "I think it's a good idea to run a dual-brand business. Also, aren't we going to introduce phones with different enhanced functions? Especially that high-end luxury mobile phone. I think it should be placed under Aiwa Electronics and set up a subsidiary brand. "
When Xu Lihua heard Duan Yongping's words, a victorious smile appeared on his face. That's right. I can't let Old Jiang and the others take all the advantages.
Jiang Wanmeng hurriedly explained, "Old Xu, Old Duan, that's not what I meant. I think we should focus our resources on Wind and Rain brand first, and then focus our resources on Aiwa brand. Our priority now is to suppress Nokia and the rest of the brands. "
Feng Yu knocked on the table. "Alright, let's not argue over such a trivial matter. Old Duan's opinion is correct. Since we have always had a dual brand strategy, it is not appropriate to change it. That luxury mobile phone really needs to be established as a separate brand. Old Xu, you're in charge of this. "
"Our strategy for the mobile phone market will not change for now. But in the future, mobile phones will be converted to smartphones. In 2008, our country will hold a grand Olympic Games. It will be an unprecedented Olympic Games. This is the time for us to introduce Aiwa brand to the world. "
"Old Xu, don't be too anxious. The opportunity will come soon. When the time comes, Wind and Rain Mobile phones will continue to introduce cheap value phones, and Aiwa Mobile's luxury mobile phones will also be introduced. Everyone's brand positioning will be different, and it will not affect the market. Look at Philips. We can learn from them when it comes to managing their brands. "
Feng Yu was not happy. Philips' people were still here, and why are you all arguing? Are you all embarrassing yourselves overseas?
Philips' Hua Xia CEO, Yue Wenyu immediately replied humbly. "Mr Feng, our Chairman had asked me to learn from you and the rest of Taihua Holdings."
Feng Yu admired Yue Wenyu. Hua Xia was from Oxford and had a Master's degree. He was capable and polite. He had worked in Philips' headquarters for almost 20 years before returning to China to be the CEO of Philips Hua Xia.
Yue Wenyu had been working overseas for so many years, and he did not change his nationality. This made Feng Yu very impressed. If Yue Wenyu was not from Philips, Feng Yu would have tried to poach him with high salaries.
But it was because Philips was his ally, and it was not easy to poach him.
Feng Yu stared at Jiang Wanmeng, Xu Lihua, and the rest. I know you all are from a technical background, but you all had been leaders for so many years. Can't you all change your bad habits?
"Alright. That's settled. We will not lower our marketing for both brands, but we will focus on Aiwa brand in China. What else do you all have in mind for the marketing? "
"Hire a spokesperson. We will hire a different spokesperson for each series of mobile phones." Masao Kameda said.
AIWA had hired the right spokesperson. Their phones had been sold to Europe and the US from Japan, and the sales are not bad.
"Oh? Tell me more. "
"For our camera phone series, we should hire those celebrities from movies and TV. Those celebrities with good image and presence. We will hire singers for the music phones, and we don't need to advertise for the VIP phones. I think Manager Liu should be the spokesperson for the smartphone. Those celebrities are not suitable for our phones. "
"As for the elderly phones, we don't need to advertise too much. We just need to hire an elderly celebrity to shoot an advertisement. We can let Bear Grylls endorse the phones with long standby time. He will be going on adventures and needs long standby time … … "
Feng Yu heard this and nodded. This is a good idea. But Liu Chuanzhi immediately has a different opinion. "Let me endorse the smartphone. But don't you think we are hiring too many spokespeople like this? Those celebrities' endorsement fees are not cheap. "
"What about the focus of our marketing? Without a focus, the advertising will not be effective! That's why I think we should focus on the brand. We can hire an international spokesperson with good image and presence. This will save us some money. "
Masao Kameda retorted. "Manager Liu, it is not easy to find such a spokesperson, and he must be an international superstar."
Feng Yu thought for a while and added. "It will be best if he knows Mandarin."
With Feng Yu's suggestion, they will be in a difficult position. There are not many Chinese superstars in the world. Jackie Chan can do it, but his looks and presence are not outstanding.
"How about Zhang Ziyi? She is not the spokesperson for any mobile phone brands, and there will be a Hollywood movie screening this year. "Jiang Wanmeng said.
"She looks good, but she is not famous enough."
"What about Li Lianjie?"
"She can be my backup. Is there anyone else?" Feng Yu felt Li Lianjie is fine, and < The Death Squad > will start filming soon. She will be more famous when the filming starts.
Masao Kameda hesitated for a while and said. "General Manager Feng, I have a good candidate. His image and presence are good, and he knows Mandarin. "
Everyone looks at Masao Kameda. Who is he talking about?
… …
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