[Wind and rain smartphone, convenient for you to experience.]
[Wind and rain game phone, enjoy fun anytime, anywhere.]
[Wind and rain camera phone, capture your beauty.]
[Wind and rain mobile phone, the world's top selling mobile phone.]
[Always imitated, but never surpassed. Wind and rain mobile phone, leading the way of mobile phone development.]
… …
Advertisements appeared on all kinds of media. Elena's exquisite features, sexy figure, and cold voice quickly made people remember Wind and rain mobile phone.
The other mobile phone manufacturers did not expect Wind and rain mobile phone to increase their advertisements by so much. Wind and rain mobile phone had advertised a lot in the past, but it was not so much.
With so many advertisements, a year's advertising fees and endorsements will be more than 300 million USD. How many mobile phones do they need to sell to earn back so much money?
But compared to Wind and rain mobile phone's global sales, it is not a loss. The global mobile phone sales this year will exceed 1 billion units. Among them, Lancia will exceed 200 million units, but Wind and rain mobile phone will exceed 300 million units!
This does not include Aiwa's mobile phone sales, which is close to 100 million units. That means Wind and Rain mobile phone's R&D cost is higher than Lancia because the mobile phone is shared with Aiwa.
Therefore, this seemingly high advertising fee was only one US dollar for each mobile phone.
Last year, Lancia's advertising fees were more than 100 million USD, and Wind and Rain mobile phone's advertising fees were only 80 million USD. This year, the advertising fees had increased by a few times. This will increase the gap between Lancia and Lancia.
As for Motorola, they need to consider if they will be overtaken by Aiwa. Motorola's mobile phone sales last year were only slightly more than 100 million units.
Sony Ericsson, Samsung, and the rest of the companies are worried. Although their sales had increased, their market share had decreased.
They had also noticed that Wind and Rain mobile phone's advertisements had increased in the overseas market and in China. As for Aiwa mobile phone, it was worth 400 million RMB and had become Hua Xia's top advertising target on CCTV.
This year, Aiwa Mobile's advertising budget will be more than 100 million USD!
Also, Aiwa had increased the advertising volume for their music mobile phones this year and had sponsored many music festivals and award ceremonies. Their advertising fees will be more than 100 million USD.
Among the three mobile phone brands, two were owned by Taihua Holdings, and one was owned by Wind and Rain Holdings. In other words, they were all owned by Feng Yu.
Needless to say, these three brands must have gotten Feng Yu's instructions to take over half of the mobile phone market at the same time!
None of them wanted to continue watching their market share shrink. Isn't it just advertising? We can do it too.
In other words, they had no choice but to increase the amount of advertising, hoping that more people would pay attention to their brand, or that more people would like a certain model of mobile phone, thereby driving the sales of their entire brand to increase.
They had also noticed that Wind and Rain had hired a global spokesperson, Elena. Elena is a rising star, and many of her songs are on the charts all over the world. She had also appeared in many movies recently.
But soon, some people discovered that Elena had appeared in many movies, and those movies were produced by Metro-Goldwyn-Mayer.
Soon, MGM announced that they will start filming for < Inception >, and Elena will be the female lead of this movie!
Elena's fame had increased, and more people started to pay attention to her advertisements.
The more fans the celebrities have, the more people will buy Wind and Rain Mobile phones because of the celebrities. The more people buy Wind and Rain mobile phones, the more people will pay attention to Elena.
This is a win-win situation.
Many mobile phone manufacturers sighed. Why didn't they notice Elena's potential in the past?
If they had signed Elena first, then perhaps they would have been the ones with the skyrocketing sales, right?
If Sony Ericsson knew what the other mobile phone manufacturers are thinking, they will tell them that it is impossible.
Sony had contacted Elena's agent last year to sign her and offered to let Elena star in Sony Pictures' movies.
Sony not only wants Elena to endorse Sony Ericsson's mobile phones, but they will also let Elena endorse other Sony products.
But for some reason, Elena's manager replied to them the very next day and rejected the offer!
Sony's staff thought Elena's agent was not satisfied with the offer. After all, Elena needs to endorse a lot of products, and it's normal for her to ask for more money. Also, Sony did not mention what role Elena will play in Sony Pictures.
Not only did they increase their offer, but they also promised to let Elena be the second female lead in Sony Pictures' next big production. This is the best offer for any newcomer in the film industry.
Even the most popular singers in Europe and the US had the same offer in their first movie. Unless the female lead in the movie is just a pretty face, they will only be considered as the first female lead.
But Elena rejected again and told Sony that it's not about the offer. She is not going to endorse these products, and she will not agree no matter how high the offer is.
Sony's staff was shocked. Elena's agent had agreed verbally, and why did she go back on her words? This management company actually had such a weak control over their artists?
Sony had wanted to use this opportunity to poach Elena over to Sony Entertainment. But it seems like it's impossible.
Sony found out later that Elena is waiting for something.
Now, Sony's staff knew what Elena is waiting for. She is waiting for the Wind and Rain brand endorsement.
Sony's staff also found out that Kirilenko is the one who invested in Elena's management company. Everyone knows about Kirilenko's relationship with Feng Yu.
But even without you, Elena, Sony still has a lot of talented artists. We have a lot of actors, singers, and other celebrities!
Sony's Sony Ericsson will not miss this opportunity when the rest of the mobile phone manufacturers start to increase their advertising.
Suddenly, everyone noticed that there are more mobile phone advertisements this year. You can see mobile phone advertisements on the streets and in all kinds of media.
When you switch on TV, you can see mobile phone advertisements. When you read the newspapers, you can see mobile phone advertisements. When you open magazines, you can see the celebrities on the cover holding a mobile phone.
As for the internet, there were even more advertisements. Not only were there advertisements on the homepage, but there were also pop-up advertisements. This caused many companies to exclaim that the mobile phone manufacturers had gone crazy this year!
… …
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