What? Top up your phone and get a free phone?!
Yidong and Aiwa Mobile had organized a free phone program in the past, and it was quite effective.
But top up your phone and get a free phone? Is it the other way around?
"Feng Yu, did you say it the other way around?" Master Lu asked.
Even Fu Guangzheng, who was sitting beside Feng Yu, was puzzled. He had never seen this program in Hong Kong or overseas.
"I did not say it's the other way around. I am telling you to top up your phone and get a free phone!" Feng Yu had a mysterious smile on his face.
"How much do you need to top up your phone to get a free phone? Feng Yu, although Yidong's phone charges are quite high, it is not that high! "
A phone now costs a few thousand RMB, and there are cheaper phones. But Yidong will not give those smaller brands a free phone. It must be Aiwa, Wind and Rain, or overseas brands.
Feng Yu is thinking of ways to help Fu Guangzheng, and he must also take care of his company's brands. This is normal.
"Don't be anxious. Listen to me. Now, many people's phone charges can be reimbursed, right? Among these people, many of them are reimbursed by a fixed amount. Their monthly charges are more than this amount, and they will choose to buy some packages to lower their charges, right? "
"A good mobile phone will cost a few thousand RMB. Many busy people will have more than one phone and more than one number. In the past, GSM and CDMA networks are connected to each other, and we had specially designed a dual-network, dual-standby phone for them. The prices are also high. "
"But having two numbers on a phone might seem convenient, but it is useless to those who have a lot of calls. This is because this is still a phone, and the battery is not enough. That's why this program can attract these customers. "
"Also, many people want to buy a mobile phone but are reluctant to spend. But when they are willing to spend, they feel it is too expensive. This program will attract those hesitant consumers and make them feel they are getting a bargain. Anyway, they will need to use their phone charges, and they can get a free phone. Why not? "
"Many people will think the phones we are giving away are lousy. But what if we give away our Aiwa and Wind and Rain phones? Won't this worry be dispelled? "
"Wait a moment." Master Lu interrupted Feng Yu. "Are we really going to give you AIWA and Wind and Rain brands? If it is those cheap machines that cost a few hundred RMB, we can still do it. But if it is the more expensive ones, we do not have such high profits."
Young Master Lu thought to himself. I'm asking you to help me think of ways to increase my profits. That's a political achievement. I'm not asking you to help me increase my sales, but my profits will go down!
That would not be a political achievement, but a Waterloo.
"The higher the charge, the more expensive the free phone will be. If you top up 1,000 yuan, you'll naturally get the cheapest model. If you top up 10,000 yuan, you'll get the latest model. "
"Ten thousand? How many people would top up so much? " Young Master Lu shook his head. Feng Yu still does not understand the situation. Many people charge 20 to 30 RMB a month. How can a person charge 10,000 RMB in one go?
"I'm just giving an example. But if it's three to five thousand, there will definitely be a lot of people topping up. As for the mobile phone you give me, it should be about one-third of the cost of the call. If you top up more than 10,000 yuan, you'll get our latest smartphone as a gift. "
Nowadays, it was common to see one to two thousand RMB mobile phones. Three to four thousand RMB phones were the better ones. Of course, there were phones that cost more than 5,000 RMB, but not many people were willing to buy it.
But Feng Yu felt that those who were willing to spend 5,000 RMB for a mobile phone would be willing to top up more than 10,000 RMB to get a new smartphone.
"Naturally, there has to be a new plan for the mobile phone that comes with the top-up fee. That is, the minimum amount of monthly consumption. This amount will be returned to the phone every month. Of course, this amount will not be enough to cover the minimum monthly spending. That means the phone owner will still need to top up. "
"This refund period can be one to two years. Depending on the duration, there will be different packages. This package will be expensive for ordinary people. But for those who have a lot of monthly spending, this is nothing. "
"There can be other changes to this package. For example, the free phone bill can be used to offset the call time, SMS, etc."
"Also, we can set some restrictions. For example, there are two types of users, old users, and new users. Old users are those who had used their mobile phone for more than a certain number of years and can enjoy this program. They are the type of people who need to change their mobile phones. "
"New users will be getting a new card, and this card can be tied to the phone. Most of them are the type of people who want to buy a mobile phone and need an account. For example, they are university students or new workers. "
"Regardless of which type of people they are, we must provide targeted services. Those old users already have a mobile phone, and what if they want a new card? We can give them the dual-card dual-standby phone I mentioned just now. This way, they can use the new card and don't need to give up their old mobile phone. This way, we can attract more users who are connected to our mobile phone. "
Young Master Lu's eyes brighten up. This is a good idea. We can also snatch people from the old users!
Feng Yu did not explain in detail, but he had given Young Master Lu a new direction. As for what to do, he needs to discuss it with his subordinates.
In order to stimulate consumption, profits must also be guaranteed. No matter how low the profits are, it will be a political achievement!
Also, Feng Yu must research on the free mobile phone. It is important to know which mobile phone to use.
"Feng Yu, are you all going to give us some discounts for mobile phones?"
"Of course. We will give you the lowest prices, just like the postal service. If you all are willing to give us some advertising, we can lower the prices. "
If banners, posters, and other advertisements were hung all over the country, the effect would definitely be good.
Now, some overseas mobile phones had entered the Hua Xia market. Many Chinese still prefer overseas brands, and this had affected Wind and Rain Mobile and Aiwa Mobile's market share. Those overseas mobile phones have many new designs.
But just this free mobile phone program will increase Wind and Rain Mobile and Aiwa Mobile's sales!
In the past, they were selling mobile phones, and there are branches next to them. Now, they are selling mobile phones in the branches, and it is more convenient.
Many people might not want to change their mobile phones, but when they see this program, they will be tempted.
Anyway, they still need to pay for their mobile phones, and they can get a free mobile phone. Why not?
This method would definitely increase Yidong Company's profits to a higher level!
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