Feng Yu had suggested a strategic product concept previously. In the end, every company was doing it, and the results were quite good. Or rather, they had similar products before, but they just did not have this concept.
This time, Feng Yu had suggested an eco-industry circle, and all the people in charge of the subsidiary companies were very concerned about it. It sounded like it was self-sufficient, but in reality, it was not like that.
Previously, they were just like what Feng Yu had said. They were all concerned about the industrial chain and were working hard to develop it. Now that Feng Yu had suggested such a concept, they were a little confused.
It was still fine for the manufacturing and sales companies as they could understand it easily. But when it came to the Chinese Brothers, there was a problem.
They were an entertainment company, how could they form an eco-industry circle? They were in the business of artistes. Was the upstream considered the artistes or something else? Was the downstream considered the works or something else?
Wang Zhongjun asked Zong Qingxian, but Zong Qingxian did not understand. He did not know much about this eco-industry circle, but he felt that it sounded more high-end than the industrial chain.
Hence, Zong Qingxian came to ask Feng Yu. Anyway, Feng Yu and the Chinese Brothers were in Beijing, and it was more convenient to meet them. Feng Yu decided to go over personally to give them some pointers, mainly because he had nothing to do.
…
"Director Wang, it seems that our Chinese Brothers has been doing well recently. I heard that many popular television actors are from our company?"
"It's just luck." Wang Zhongjun laughed and replied.
Feng Yu stretched out his hand and pointed at Wang Zhongjun. "It might be luck if you succeed once, but it is not luck if you succeed so many times. Actually, this is also included in the eco-industry circle that I was talking about.
"What is our core resource? Artistes. The most popular artistes, the best acting, singing, and dancing artistes. We have to use this as the core to develop the upstream and downstream industries. In the end, we will be able to speak for all the related industries, and that will be a success. "
Wang Zhongjun humbly asked, "General Manager Feng, just say it. I'm all ears."
"Let's talk about movies. Actors, directors, scriptwriters, makeup artists, editors, post-production publicity, and so on. There are too many different types of work, and all of these have to be combined to form a movie. If anything goes wrong, it will affect the box office of the movie. Do you agree with this? "
"That's right." Even if the actors were not famous, even if the script was good, it might not sell well. The box office appeal of a popular star and an ordinary newcomer was completely different. Also, there was a huge difference between the box office appeal of an ordinary director and a famous director. Without enough publicity, a bright pearl would be covered in dust. Wang Zhongjun agreed with all of these.
"If we want to make money through our artists, we need to make our movies sell well. Only then can we increase our artists' value, right? Why don't we take full responsibility from the very beginning? "
"Full responsibility? What do you mean? "
"From the script to the director and actors, we will be in charge of everything. Even the distribution and publicity will be handled by us. If possible, we will also have our own cinema chain. That way, we will be able to control the whole process of the movie. It's the same for TV dramas, stage plays, and records. "
"We've been in charge since the beginning of the script? That means we will be in charge of collecting scripts or getting famous scriptwriters to write for us? "
"Or we can get famous scriptwriters to adapt novels. This way, there will be a fan base, and if the movie is filmed well, it will be more successful. But if it is too different from the original novel, the reputation will be affected."
"Novel adaptation? There are not many novels that are suitable for adaptation now. Most novels are more suitable for TV dramas, and it can target the older audience. But if a novel is adapted into a feature film, not many people will watch it. Most of the cinema patrons are young adults, and we can only recoup some of our costs by selling VCDs. "
"TV dramas are fine too. A good TV drama will let people remember the actors, and the running time of a TV drama is longer. If you are talking about novel adaptations, you can look into online novels. "
"Online novels? What do you mean? "Wang Zhongjun was confused by this new term.
"Have you heard of 'First Intimate Contact'?" Feng Yu gave an example. This is one of the most popular online novels in this era.
"Oh, this is the online novel you are talking about? It is a novel published on the internet? I heard this novel had been made into a movie, but the box office was a flop. They had cast Chen Xiao Chun, Shu Qi, Zhang Zhen, and other famous actors, but the box office was not as good as some low-budget movies. "Wang Zhongjun replied.
Feng Yu still looks down on online novels. After all, those are virtual novels. Can the influence of the internet be compared to the influence of a physical book? Only those authors with physical books can be considered as authors!
"That is a novel published in the year 2000. How many years has it been since then? Also, can the influence of the internet be compared to now? The company's movie released at the end of last year had a higher box office than expected after online promotions. Also, there was a problem with the casting of that movie. The actors in the original novel are young adults, preferably around 20 years old. But the actors they found are too old and mature. This is the case of failed casting. In fact, the box office of that movie should be higher than that. "
"Also, don't look down on online novels. The physical book of < The First Intimate Contact > is also selling well. Online literature will become half of the literature industry in the future. I suggest you invest in an online literature website to get the rights to adapt your novel. Movies and TV series based on novels might become half of the television industry in the future. "
Wang Zhongjun could not believe what Feng Yu said. He felt Feng Yu was exaggerating. Online literature? How can the internet and literature be related? What kind of writers are they? At most, they can only write stories. How can they think of themselves as authors?
"General Manager Feng, I will consider this. I will discuss with the rest of the top management in the company." Wang Zhongjun replied.
Feng Yu did not mind that Wang Zhongjun refused to listen to him. He will talk to Wang Zhixi, Zhang Chaoyang, and the rest to see if they are interested. If they are not interested, Feng Yu will let Taihua Consulting invest in the company, and he will keep the cake for himself.
"Since you are so insistent, I will not say anything more. If you are free, you can take a look at the US Elite Cultural Consultancy and learn how they manage their artists. They do not have a film company or cinema chain, but all the film companies and cinema chains have to listen to them. "
"I had asked my men to ask around. This company has plans to enter the Chinese market in the next two years. They are the world's top talent management company, and if we can work with them and learn from them, our Chinese brothers will be able to develop faster. Looking at their operating model, you might understand what an entertainment company's ecosystem is. "
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