These companies, which used to be controlled by foreign investors, had developed very well in Hua Xia, and their brands were very famous. With a good brand, good marketing and sales channels, even if the quality of the products was average, they could still make money. If the quality of the products was good, they could make a lot of money.
If these companies hadn't caused trouble, Feng Yu wouldn't have been able to invest in them. Feng Yu took this opportunity to ask Taihua Consulting to invest a sum of money and get some shares of those companies.
Although the state owned less shares, Taihua Consulting owned more than 67% of the companies' shares.
This meant that if both parties cooperated, they could get rid of the foreign investors completely. Of course, they wouldn't do that for the time being. After all, they had to consider the impact.
Hua Xia had accused the foreign investors of using commercial means to monopolize Hua Xia's brand. He couldn't just turn around and kick away all the foreign investors. If that were the case, it would be really difficult to attract foreign investors for development.
Feng Yu had spent a lot of money, but Feng Yu didn't suffer any losses. Most of the money was from the foreign investors. As a result, most of the company's assets were in the hands of Hua Xia and Feng Yu, but the company didn't become stronger.
Luckily, those foreign investors had not given up on Hua Xia's market completely, and they had withdrawn a sum of money from the company. Otherwise, things wouldn't have ended so easily.
… …
"General Manager Feng, you really did it. I have to say that the country needs to learn from you in many aspects." Member Bao said with a smile.
"You are welcome. We worked together, and I am not the only one who got the credit. Furthermore, if it weren't for the country's support, the company wouldn't have ended so well. I hope this incident will not affect our country's investment, right? "
"Of course it will. Some foreign investors who had intended to invest in Hua Xia have changed their attitude. But it doesn't matter. Hua Xia can't just suck up to foreign investors. I've seen those documents, and those enterprises were doing well in the past. But unknowingly, those enterprises have become the controlling shareholder and even wholly owned by foreign investors. "Mr. Bao sighed.
"That's normal. After all, we weren't very clear about the contract back then. When we Hua Xia people do business, especially those old businessmen, once we agree, it is a contract. Foreigners, on the other hand, paid more attention to black and white. Besides, at that time, we were also feeling the stones to cross the river, so it was inevitable that we would have to pay some tuition fees. Now that we've learned it, we won't make the same mistakes again, "comforted Feng Yu.
"School fees? What a good metaphor! In fact, we have been reflecting on whether our initial decision was correct. However, there is no medicine for regret. At least now, our economic development is getting better and better. In the past, we didn't pay much attention to the value of a brand. It wasn't until your rise that we realized that an intangible asset like a brand could be worth a lot of money. "
"You don't have to be humble, it's the truth. It's also because of this that we started to pay attention to our former national brands. We want to revitalize our national brands. In the past, our country has many products that are very competitive in the international market. But we don't know how to manage our brands or protect our technologies. Slowly, our competitiveness got weaker, and our competitors kept catching up with us. "
"Now, we know what's going on. It's not too late to make up for it. From now on, we will continue to support our former national brands and introduce our competitive brands to the world! "
Feng Yu was laughing in his heart. They had not even occupied the domestic market, and they were thinking of going overseas to enter the world. Although this was also possible, it was equivalent to giving up one's own advantages and playing to one's weaknesses.
As Hua Xia's national brand, they must first occupy the Hua Xia market. They might not be able to chase those foreign brands out, but they must be the market leader.
It's just like Feng Yu's Wind and rain brand, Songjiang brand, etc., they must first occupy the Hua Xia market before expanding overseas. The Hua Xia market is the market they are most familiar with, and they have the advantage in marketing and marketing.
This way, they can increase their profits and use it for product development and marketing. They can also reduce their competitors' sales. This will increase the gap between the two brands.
For example, Jianlibao. If it's not because they are unbeatable in the domestic market, why would they consider entering the overseas market? If it's not because of their top sales in China, why would the distributors be willing to sell their products overseas?
"Committee Member Bao, I think we should let those brands gain a foothold in China first before entering the overseas market. Take it slow and don't take too big of a step. "Feng Yu wanted to say that if he took too big of a step, he might pull his balls.
Committee Member Bao nodded. "What you said makes sense. You are more experienced than us in this area. Since you suggested this, we will surely implement it. But what kind of brand do you think we should revitalize at this time? "
"That will depend on which of our domestic brands are the foreign companies that have become the market leader. For example, Songjiang Motors is the market leader, and other automobile manufacturers have started to introduce their own brands. Agricultural products, such as Beidacang, Hua Xia Grains, etc. are also the top brands in Hua Xia and even in Asia. But for daily necessities, apparel, sports products, fast food, etc., overseas brands are more competitive and well-known. This is why we need to focus on our domestic brands. "
"We can revitalize some old brands and evoke people's memories. We can also develop new brands and use better marketing and sales channels to quickly capture the market share. In the early stages, we can even give up on profits to capture the market share. With the market share, our future profits will be high. "
Committee Member Bao nodded. "We need to look into this carefully. But what if we are not competitive in this area?"
Many industries could not be revitalized overnight, and it was possible that the input and output were not proportional. Wouldn't that be a loss?
Feng Yu pointed to himself and said: "If there is any trouble, maybe I can help. If our technologies are too different from our competitors, we can buy from overseas. If our technologies are not too different and we lack R&D funds, I can provide it. Although our closed-door policy has proven to be a failure, we are actually self-sufficient in most of our products. We just need to be careful not to let others widen the gap between us. "
"Seems like revitalizing our national brands should become a national policy. I learned a lot from General Manager Feng after talking to him for a while. After the meeting, I will report to my leaders. If I need General Manager Feng's help, I hope General Manager Feng can help me. "
Feng Yu said he will, but in his heart, he is feeling proud of himself. It feels good to teach a leader.
… …
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