Masao Kameda played a trick. He let everyone in Wind and Rain Holdings watch "Wind and Rain – Man vs. Wild" during that time. After all, Wind and Rain Holdings still has a lot of factories and employees. This will increase the ratings.
Then, he hired a group of internet ghostwriters to promote the show and promote the brands in the show.
Although this increased the cost of the show, the effect was obvious.
One week after the show ended, the people from Discovery Channel contacted Masao Kameda and said that they want the premiere broadcast rights of the show!
At this time, Masao Kameda started to raise the price. He did not know how popular the show was at first. Now that he knew, he had to raise the price.
Masao Kameda also requested to advertise the Wind and Rain mobile phone and Wind and Rain DV before and after the show. This was the hardest to negotiate.
When the Discovery Channel bought a good program, it mainly relied on selling advertising to make money. Now that you have snatched the best two advertising slots, how are we going to make money? They did not agree to Masao Kameda's request, but they could raise the price.
But this time, Masao Kameda rejected directly. They did not need to raise the price of the broadcast rights, but they must have the advertisements. If they cannot advertise before and after the show, they can advertise during the show.
The advertisements during the show were primetime advertisements, and Discovery Channel would not agree to it. But they could tell that this show was very suitable for Discovery Channel and could make money for them.
"Mr. Kameda, your program is very good, but the most suitable channel to air it is our Discovery Channel. If you work with us, you will be able to increase the influence of your program. Our channel also needs to make money. If you want to bundle the advertisements, how are we going to make money? "
"Thomas, we only want 15 seconds of advertisements before and after the show. This is not a lot. Discovery Channel is good, but there is a simpler way for us to make this show influential. Do you know who the producer of this show is? "
Thomas frowned. "Who is it? Mr. Jeff? Or Mr. Jason? "
Thomas mentioned the names of several top producers, but all he saw was a look of disdain on Masao Kameda's face, as if the two of them were not worthy of being mentioned in the same breath as the producer he mentioned.
"Don't tell me it's still Spielberg?" Thomas sneered.
"Spielberg? My boss has to be willing to give him a chance to meet. This program is produced by my boss. You should know who my boss is, right? "
"Could it be the chairman of Wind and Rain Holdings, the richest man in the world, Mr. Feng Yu?!" Thomas's eyes widened.
If this program is produced by Feng Yu, then he can use this as a selling point to attract more people's interest. Look at that Donald. Isn't he just a big producer in New York? Even his shows are so popular.
If it was the world's richest man, Feng Yu, who could step on Bill Gates, how attractive would that be!
Masao Kameda nodded and said proudly, "Now, which channel do you think our program will lack viewership?"
"Will Mr. Feng Yu do the publicity for this program personally?" Thomas asked excitedly.
"Of course not. Not to mention the fact that the production cost of this program isn't top-notch, even if it costs a billion US dollars, my boss won't be interested in personally promoting it. His time is too precious. Who do you think can afford to hire him to promote it? But my boss's name can be used as the producer of this program. My boss has agreed to this. I think you know better than me how to do the publicity, right? "Masao Kameda leaned back on the sofa and crossed his legs.
He does not believe that the other party will not agree to this condition. If his boss did not insist on the commercial breaks before and after the program, Masao Kameda could increase the price by 50% just based on this condition!
Masao Kameda does not only want to sell this program. He also wants to advertise the products in this program, including direct advertisements and product placement.
"Err … should we discuss the price again?"
"We cannot lower the price. The quality of our program is too high. I can give you some other benefits, and you will surely be satisfied. "
"You will be in charge of the development of the products after this program is produced. We'll split the profits 40: 60. We'll take 60% of the profits. This includes books, mobile apps, games, clothing, and everything else. "
The development of a product can also get high profits. Masao Kameda had seen this many times in the US and Japan. Furthermore, Feng Yu had purposely emphasized this point.
"We will be in charge of the development of the products? But we have our own apparel brand, and it is different from your product placement. "
"This is not negotiable. The apparel must be marketed by us. But you all can get the overseas apparel distribution rights. You don't need to worry about the design and quality of our apparel. Also, we can help with the development and sales of the games, and it will not affect our profits. "
"Amazon's biggest shareholder is also our company. That's why we have the most say in the book sales and online sales. I will let you all handle the rest of the dolls and models, but you all must be in charge of the marketing of the products, and it will be free of charge. "
Masao Kameda had made it very clear. We have the publishing rights and will provide part of the development, production, and sales. You all must also be in charge of marketing, development, production, and sales. This way, you all can get a share of the profits.
This program will be broadcasted on Discovery Channel, and it's best to advertise the products on Discovery Channel. Also, Discovery Channel has similar experiences. If not, Masao Kameda will not agree to this.
"Our publicity costs are very high. Shouldn't you also provide some publicity appropriately? For example, we can use the rights to broadcast the products on the internet. "
Masao Kameda agreed without any hesitation. Although this will lower their broadcasting rights fees, they should be able to earn back the profits from the products.
Feng Yu had only wanted to sell the DV to highlight its convenience, high quality, and low price. That's why he came up with this program.
Now, they were relying on this program to develop an industrial chain, and from there, they were able to increase their profits.
The world's top conglomerates didn't only have one industry. They had a complete industrial chain, or rather, a circle of industries. This way, they wouldn't be controlled by others at some point in the chain.
Now, Feng Yu will start to build his business circle.
… …
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