Far away Industries still needed some time to play its role.
However, the supplier conference was just around the corner.
July 15th.
Far away's supplier conference began.
…
The venue of the conference was the Faraway Group Auditorium.
On this day, all kinds of luxury cars drove into Far away's headquarters.
There were more than 120 suppliers participating in the conference, many of which were well-known brands. Their CEOs and chairmen attended the conference in person, so they would not drive too shabby cars.
In addition to suppliers, Far away also invited many media outlets to participate.
This time, it was to build momentum, not only for the following cooperation, but also for the big promotion on the 18th.
At this moment, both sides had common interests, and everyone was happy to build momentum for Far away.
At 9: 30 am, suppliers from all over the country arrived.
At the beginning of the conference, Yuan Chengdao gave a speech on behalf of the group.
First, he thanked the suppliers from all over the country, and then Yuan Chengdao announced the start of the second process!
Signing!
Signing with more than a hundred companies at the same time, and the momentum would be carried out to the end.
And the first company on the stage was Carrefour!
Carrefour's appearance at the supplier conference was somewhat inappropriate. After all, this was a supplier conference, not a merger conference.
However, Far away did so, and no one had any objections.
On one hand, it was to build momentum, and on the other hand, it was to deter.
To deter these suppliers, it was to tell them the strength of Far away. Even a company like Carrefour was acquired. In the domestic channel business, Far away was the real giant.
In the future, when cooperating with other companies, they had to think carefully.
Otherwise, the next time Far away acquired another retail company, it would not look good for the suppliers.
In particular, some preferential conditions were not disclosed to the public. However, if Far away acquired the same supplier and found that the conditions were different, then they had to consider the consequences.
With Far away's strength, it was not too difficult to completely block a few production companies.
…
The signing began. Li Dong personally went on stage to sign the agreement with Luo Guowei.
Of course, the agreement on the table was naturally fake. The real agreement had been signed long ago. Otherwise, it would be embarrassing if he changed his mind at the last minute.
As soon as the two went on stage, the media immediately began to take pictures.
This was a historic moment, at least for the retail industry.
For many years, none of Hua Xia's retail companies had acquired foreign capital, especially a giant like Carrefour.
It had happened in Korea, it had happened in Japan, but not in Hua Xia!
And now, Far away had done it!
Signing the contract, shaking hands, taking photos …
After a series of procedures, the media could not hold it in any longer. Someone immediately said, "General Manager Li, you said last time that there would be more insider information to be released this time. So far away, the acquisition of Carrefour has been completed. Can you tell me more? "
Li Dong smiled and said, "Don't worry. When the meeting is over, we will specially entertain the media. If you have any questions, feel free to ask. There are still a lot of people waiting, please forgive me. "
Although the reporters were very impatient, they knew that they would indeed be very busy.
Signing a contract with over a hundred companies was not something that could be done in a short period of time.
When the reporters stopped asking questions, the representatives of the other companies went on stage.
Association, Wahaha, TCL, Gree, Midea, Li Bai, Huiyuan, Mengniu, Guangming, Tobacco Company … a series of big companies went on stage to sign the contract.
Li Dong personally signed every contract.
Although it was fake, it did not prevent Li Dong from being serious. The other companies were the same. At least, their expressions were serious.
Signing the contract, taking photos. Far away even issued a certificate to each company. There were exclusive suppliers, franchise suppliers, friendly partners …
In short, at this time, Far away was definitely the dominant one.
At this time, the position of Distance's exclusive supplier was higher than some of the other suppliers who worked with them on multiple lines.
It did not matter if the company was small in scale.
Be it now or in the future, when the traditional retail industry was on the decline, the e-commerce channel would be extremely strong.
In the future, Taobao and Jingdong would be extremely strong.
Manufacturing companies did not have an advantage over the distributors, let alone the top three distributors in the country.
Just the signing of the contract took almost an hour.
After the signing was completed, Yuan Chengdao, who hosted the meeting, continued, "Next, we welcome the Chairman of Far Away, Mr. Li Dong, to give a speech!"
Li Dong went on stage again and stood in front of the microphone. He smiled and said, "Partners and media reporters, good morning. First of all, a grand welcome to all of you today … "
After a few polite words, Li Dong changed the topic and said with a smile, "In addition, as the largest distributor in the country, Far Away sincerely hopes to achieve deeper cooperation with all of you!
Faraway Group's annual sales exceeded 180 billion, and we are moving towards the target of 200 billion!
"Next year, our target is more than 300 billion, surpassing the total of Huarun and Bailian, surpassing the total of B2C and C2C electronic shopping malls such as Taobao, Jingdong, Tom eBay, and Paipai!
"At this time, Far Away hopes to reach an agreement with all of you to increase the number of orders and reduce costs!
For supplier partners who sign exclusive agreements with Far Away, Faraway Group will give greater benefits and promotion.
With the launch of Faraway Group's O2O model, online and offline integration was completed. In the country, Far Away is the well-deserved king of channels!
Increasing the number of orders, so that consumers can get a better experience, so that the products of each company enter thousands of households, this is also what Far Away has been working hard to do.
With the arrival of the financial crisis this year, the products of manufacturing companies are seriously unsalable, and factories have closed down. It's not that consumers don't want to spend, but they can't cooperate with us Far Away!
Among you, some of you are working with Far Away for the first time, and some have been working with us for several years.
Far Away's old partners all know what kind of company Far Away is!
Half way through 2008, Far Away has been founded for exactly four years.
In the past four years, many companies with an annual output of only a few hundred thousand now rely on Far Away's channel system to expand their scale.
Some people have gone from a scale of a few hundred thousand to a scale of tens of millions or even hundreds of millions now. Even the financial crisis doesn't affect them. This is enough to explain everything! "
As Li Dong's voice fell, he looked at a supplier below the stage and smiled. "Mr. Zhang Yu, you should have a deep understanding of this."
The supplier who was named quickly got up and said, "General Manager Li gave me a chance. In 2004, when we first cooperated with Far Away, our company had two or three factories, less than 100 employees, and an annual output of 500,000. Now, we have invested in three large factories in various places, with more than 1,000 employees, and the annual output should reach more than 50 million this year! "
Li Dong pressed his hand, motioned him to sit down, and said with a smile, "Everyone has seen and heard it. Mr. Zhang's incident is not a special case.
Faraway Group has always been adhering to the goal of getting rich together and working together with everyone.
We make money, and you make money too. We develop together, and we grow together. This is my goal.
Let the consumers say good, buy the most authentic and best products at the lowest price. This is not only my pursuit, but also your pursuit.
Of course, this is difficult to achieve with just our company alone.
If we want to expand the market, we need to work together.
You give us the biggest discount, and we Far Away will certainly not let you down.
Don't care about some small profits. If you give Far Away a little more today, you will sell 10% less tomorrow. Between the gains and losses, everyone should have a balance in their hearts.
A brand is not something that will be recognized by others just because you say it is good.
If there is no product in the market, no matter how high the price, no matter how high the positioning, will anyone buy it?
Now, Far Away is working hard to open up purchasing points worldwide. I don't want to sell foreign brands, but foreign brands sell well and make money. Why is this happening?
Don't always be entangled in the interests in front of you. The quality of the products is not up to standard, and the technology is not improved. Some companies are still using technology from decades ago.
The cost is high, and products of the same cost can't even compare to foreign brands.
Everyone says that Hua Xia's products are good and cheap. In the end, the products are not good, and the price is not cheap. Who will buy your products? "
Today, Li Dong could be said to be extremely strong.
His words were a warning and enticement, but no one could say a word of no.
Li Dong said to strive for a sales target of 200 billion this year. What did this mean?
Huarun and Bailian added together did not sell as much as Far Away.
In the entire e-commerce market, B2C and C2C, excluding Far Away, did not even reach 200 billion.
In addition, Li Dong said that 300 billion next year. Regardless of whether he was bragging or not, even if he maintained the 200 billion target, Far Away would still be number one next year. Everyone believed this.
Li Dong said that Far Away was the king of domestic channels, and this was not bragging.
Even a retail company with a revenue of 10 billion dared to be aggressive, let alone Li Dong.
Moreover, Far Away's settlement cycle was fast, payment was fast, and the products were large. With all these factors, no supplier was willing to go against Li Dong at this time.
Unless Far Away could not do it anymore, even if Li Dong pointed at their noses and scolded them, no one would dare to say a word.
Li Dong's words were implying that their prices were high, and the discounts were not good enough. He only cared about small profits. Everyone complained in their hearts, but they could not say anything.
Li Dong did not give them a chance to speak. He continued, "In short, whoever is sincere to Far Away, Far Away will definitely reciprocate sincerely! Today, the supplier partners who are here are Far Away's closest partners. Working together to develop, get rich together, and build a company for a hundred years. This is Far Away's goal, and it is everyone's goal! Okay, that's all for today. Thank you for your support! "
Li Dong bowed and walked off the stage. The audience applauded thunderously.
Next, there was a speech from the supplier representatives, as well as Far Away's commendations.
They were all old partners, and the commendations were not just empty words.
Increasing cooperation orders was the most basic. Far Away would give up profits, and some would even give up as much as 3%.
In other words, an order of 1 million would earn 30,000 more than before. This made everyone jealous.
Of course, there were not many manufacturers who could meet this condition.
Usually, they were small and medium-sized enterprises, and the annual supply did not exceed 100 million. Otherwise, Far Away would not be so generous.
…
The conference lasted for a long time.
There were not just one or two supplier representatives speaking. In the middle, more than ten people were arranged to give speeches.
At 12, Far Away even arranged for Chinese food for everyone. They ate while holding meetings, and there were also exchanges between suppliers.
No one was dissatisfied. Before coming, everyone was prepared.
Far Away also attached great importance to the conference. Halfway through, Sun Tao also communicated with some suppliers, and they would increase their orders.
At this conference, Distance had released an order quota of five billion. Who wouldn't be envious and tempted?
As for the meeting that lasted for a few hours, it was not a big deal.
The others were still busy at the venue, while Li Dong welcomed the reporters upstairs.
In the conference room.
When Li Dong arrived, the reporters could not wait any longer.
As soon as Li Dong sat down, someone immediately raised his hand. Li Dong randomly picked one and said with a smile, "You ask, I'll answer. This time, I'll have to trouble everyone to help us with publicity. As long as the publicity is good, in the future, you can ask whatever you want to know. Some gossip in the circle can also be said. For example, someone never wears underwear. These are good material for the headlines. "
"Hahaha …"
Everyone laughed, and the reporter who was picked was even more gossipy. "General Manager Li, who is the person you mentioned who never wears underwear? Can you reveal it?"
Li Dong smiled and said, "For example, gossip can be discussed next time. Today, let's talk about business."
The reporter who asked the question did not ask further. He immediately asked the question he had wanted to ask for a long time. "General Manager Li, Far Away's acquisition of Carrefour, how much money is involved?"
"15 billion."
The reporters were in an uproar. 15 billion. It was more than 10 billion. It was the biggest acquisition in the industry!
The reporter who asked the question asked again, "Then the specific agreements between Far Away and Carrefour, is it convenient for General Manager Li to disclose?"
"There are too many agreements. I'll just say a few points. First, Carrefour will become a thing of the past. There will be no more Carrefour in the future. From August, we will change the brand and strive to complete the change by the end of the year. Second, Far Away has started to take over Carrefour's business. Some of Luo Guowei's senior management will leave and return to Carrefour's headquarters. Those who did not leave, Far Away will not be fired. They will continue to serve Far Away. Third, the backstage merger will be completed as soon as possible. Friends who have Carrefour membership cards and shopping cards, do not worry. Far Away will be responsible to the end and will not shirk responsibility … "
After Li Dong spoke for a while, the reporter who asked the question sat down with satisfaction.
Then someone stood up and asked, "General Manager Li, you just said on the stage that Far Away's target for next year is 300 billion in revenue. Can this really be achieved?"
"I, Li Dong, do not brag!"
The reporter was speechless. Alright, I'll take it as the truth.
But he immediately asked, "You also said before that you want to exceed the sum of China Resources and Bailian, and all other e-commerce companies such as Taobao. Don't you think you have made too many enemies?"
Li Dong smiled and said, "There is no such thing. I'm just telling the truth. Is what I said not accurate? Can China Resources and Bailian's total retail sales reach 200 billion this year? The B2C and C2C market, excluding Far Away, is not even 150 billion. Am I exaggerating? If the truth is that they have made enemies, I can only say that they are too weak. Of course, there will definitely be jealousy, but I don't care. Let them be. "
"Hahaha …"
Everyone laughed again. This person really dared to say it.
The next reporter continued to ask, "General Manager Li, now that Bailian and other enterprises are accelerating their integration, and e-commerce companies such as Taobao are also expanding their business, do you think Far Away can continue to suppress them?"
"Definitely."
Li Dong nodded without hesitation and said, "In fact, you don't have to ask to know this. In my opinion, a single e-commerce system or physical store is a fly in the ointment. Other people walk on one leg, and we walk on two legs. Can they use one leg to surpass me? "
"But they can also walk on two legs …"
"That is in the future. In the future, even if they develop two legs, one will be long and one will be short. With one leg lame, it will not be easy for them to catch up with me."
"But Far Away Mall is still not the number one in the industry. According to what you said, they are also lame?"
Li Dong shook his head and said, "I don't agree with this. Whether Far Away Mall is the number one in the industry or not, it is not up to you to say. Currently, we are the number one in the B2C market, and we have deliberately reduced our share in the C2C market. If you want to calculate, you cannot just look at these. Even if you are talking about revenue, don't make a conclusion until the end of the year. "
"… …"
The reporters went from one topic to another. Someone asked Li Dong if he had been too aggressive just now.
Some of the companies in the room had a market value higher than Far Away Mall.
But Li Dong was still very overbearing during the meeting, as if Far Away Mall was not enough.
Li Dong heard this and said, "It is not a matter of being overbearing. Far Away Mall is also fighting for the interests of the consumers. Satisfying the needs of the consumers is the foundation of Far Away Mall. "
Alright, no one took this kind of cliché seriously.
In the end, everyone asked about the promotion, and Li Dong also gave an answer.
Finally, someone asked, "General Manager Li, other than the promotional event on the 18th, there will also be the East Star Charity Night. When the time comes, many people will come to participate. What is your goal for the charity event this time? Will you amaze the world with a single brilliant feat? "
Li Dong smiled and said, "The goal is naturally the more the better. After all, it is for charity. As for the exact amount, it will depend on everyone. When it comes to charity, it does not matter how much money is raised. The main thing is to have the intention. As for my personal goal, it will depend on the situation. It is hard to say now, but when it comes to the charity night, I will also invite everyone. You will know then. "
This answer was obviously not satisfactory. Although there was enough material for today, everyone still wanted to dig deeper.
But now, almost an hour had passed.
The suppliers' meeting downstairs was also coming to an end. Li Dong was about to leave when suddenly a reporter asked, "General Manager Li, I heard that you have a girlfriend. Will you bring your girlfriend to this charity night?"
When this was said, everyone pricked up their ears.
Everyone was extremely gossipy and curious about Li Dong's girlfriend.
Li Dong had said that he had a girlfriend, but no one had seen her. It was too mysterious.
Now, would Li Dong bring his girlfriend to the charity night?
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