July 18th.
From midnight, the mall's big promotion officially started.
Once the promotion started, it was full of gunpowder.
Compared to last year, this year was more gunpowder. Last year, Taobao didn't participate in the early stage. Later on, they couldn't keep up with the pace due to logistics issues. Far away dominated the first half.
As for Distance Yuan, they had many shortcomings last year too.
Due to the lack of communication with suppliers, the high cost, tight logistics, and the fact that the number of users was much lower than Taobao, they were overtaken by Taobao in the later stage.
Apart from these internal factors, the e-commerce market in 2007 was far from what it was in 2008.
In 2007, it was the first time such a large-scale promotion was launched. Many users didn't even have time to react.
This year, with the experience from last year and the promotion in place, the number of online shoppers increased greatly. The overall scale of the e-commerce market expanded again.
Under such circumstances, the e-commerce war was pushed to its climax in the early hours of the 18th.
At 1pm, Taobao announced on their homepage that the one-hour transaction volume had reached 230 million.
Compared to the future, it was naturally not worth mentioning. At its peak, Taobao's one-hour transaction volume exceeded 35 billion.
But now, in 2008, it was already an astronomical figure to exceed 200 million in an hour.
After all, the overall scale of the e-commerce market wasn't considered big. Moreover, there were many e-commerce distributors this time. To be able to achieve this figure, Taobao was obviously satisfied.
If they weren't satisfied, they wouldn't have announced the figures.
Just as Taobao updated their figures, Far Away followed suit and updated their figures.
As the initiator of July 18th, they did more than a month's worth of promotion in advance. All the major suppliers gave them the best policies. Also, after a few rounds of diversion, Far Away Mall's users exceeded Taobao's. Naturally, the transaction volume wouldn't be lower than Taobao's.
When Li Dong said that he could beat Taobao by 10 billion, he was bragging, but he was also confident.
When Far Away Mall updated their figures, many people were shocked.
400 million!
400 million in an hour. Although it didn't exceed Taobao's by two times, it beat Taobao by a large margin.
…
Once the figures were updated, the netizens weren't the only ones who were concerned.
Li Dong and Ma Yun were both paying attention at home.
Although it was already one in the morning, the PP group on the computer was still flashing.
As soon as the data was announced, there were people in the Hua Xia Alumni Association's group chat.
Wu Yajun sent a smiley face and said, "Congratulations, Little Brother Dong, congratulations, Little Brother Ma. The two of you are making a lot of money every day. I'm so envious of you!"
Ma Yun was actually only one month younger than Wu Yajun, so no one would call him Little Brother Ma.
However, Wu Yajun was one of the few strong women in the business world. If she insisted on calling him that, Old Ma could do nothing about it.
Just as Wu Yajun finished congratulating them, another person popped up. Feng Lun said, "It's not in vain that I didn't sleep until now. This move of yours is too ingenious. It complements each other, love and hate entangling, love and hate each other …"
Feng Lun was too talkative. Before Li Dong could finish reading, another group of people started popping up.
At one o 'clock in the morning, there were many night owls.
Everyone was busy. At one o 'clock, some people were still busy, so it was normal for them to not sleep.
Almost everyone was congratulating them. Fortunately, the Red Envelope System had not come out yet. Otherwise, there would be a lot of people asking for red envelopes.
Big bosses were also human, and human beings had emotions and desires. It was normal for them to joke around.
Everyone talked for a while. Ma Yun and Li Dong did not say anything for the time being. However, Li Dong knew that the other party was definitely online. Ma Yun was also sure of it.
Both of them held back and waited for the other party to speak first.
Especially Ma Yun. This time, he was beaten up Far away. Although the transaction value of more than 200 million was not low, he still felt a little upset.
Ma Yun, who was sitting in front of the computer, thought for a while. He was about to say a few words, but he did not expect someone to be faster than him.
Ma Huateng, who had been lurking, suddenly said, "I say, everyone, you're being too biased. Don't forget, there's still Pat Pai Net. "
Liu Chuanzhi, "Pat Pai Net? Never heard of it? "
Feng Lun, "Sorry, sorry, I forgot about it."
Li Dong, "Pony, just wash up and go to sleep. Why do you have to show up now? You'll feel hopeless."
"…"
Everyone's comments obviously hurt Brother Ma. After a while, he popped up again and said, "Is no one concerned about Pat Pai's data?"
"How much? Is it 100 million?"
"I think 50 million is more like it."
"It's hard to say. After all, we've never heard of it."
"…"
Brother Ma sent a crying emoji. After a while, he replied, "Forget it. You guys are purposely attacking me. 15 million, I think it's okay."
"15 million and you dare to show up? Pony, you're really thick-skinned, aren't you? "
"That's right. If it were me, I wouldn't show up even if you beat me to death. Look at Li Dong and Ma Yun, they're secretly happy. We've been chatting for a while and they haven't come out yet. They're counting the money. "
Li Dong, who was on the computer, also said, "Everyone, don't flatter me. Besides, no matter how much I sell, I'm just working for you guys. The money is all earned by you guys, and I'll just lose my reputation. "
"What are you saying? Dongzi, you're being modest. How does it feel to get rid of Old Ma?"
Li Dong said humbly, "Thank you for letting me win. It's just the beginning. Besides, everyone helped me out."
As soon as he said that, Old Ma finally showed up. He said, "You're right. Old Liu, Dongsheng, you guys are not honest this time. Far away from the Association and TCL, why are their prices lower than Taobao's?"
Li Dong said in an aggrieved tone, "Old Ma, you can't blame me for this. It's time for your third-party shops to reorganize. Those TCL products you sell are always coming to us for after-sales service, but when you look at them, they don't belong to us."
"Agreed!" Liu Chuanzhi made the final decision.
The others also complained. All of a sudden, the congratulatory meeting turned into a complaining meeting.
The corner of Ma Yun's mouth twitched. It seemed like he had become a public enemy.
He felt helpless and had a headache. After a while, Ma Yun said, "We're starting to reorganize now. If it weren't for the strong anti-counterfeiting efforts, we wouldn't have had such a low turnover."
Obviously, Old Ma was not satisfied.
This was normal. He had been the boss for a few years. Suddenly, he was pushed down from his throne. Anyone would feel uncomfortable.
Everyone in the group knew each other well. If he acted as if nothing had happened, he would be laughed at.
After saying that, Old Ma continued, "But falling behind is falling behind. Li Dong, I don't believe that you can surpass me by 10 billion!"
Li Dong also replied, "Where there's a will, there's a way. It's hard to say."
"Then, how about we make a bet?" Ma Yun said.
Actually, Old Ma was quite a gambler. Or it could be said that people who could make a career big were generally gamblers.
In the future, Ma and Wang would bet against each other. When he was trying to get investments, he would bet with the financiers. When he was playing, he would bet with his friends. Although some of it was just a joke, it also showed Old Ma's character.
Besides Old Ma, Brother Ma also liked to gamble. In the future, he sold his Tencent shares at a low price because he lost the bet.
Now that Ma Yun mentioned a bet, the others started to make a fuss, asking how to bet.
Li Dong also asked, "What are we betting on?"
"Let's bet on whether you can surpass me by 10 billion this time. If you surpass me, I'll advertise for Far Away Mall on Taobao for a month. If you lose, it's the same for you."
Li Dong's face turned green. F * * k, Old Ma was really ruthless.
Surpassing Taobao by 10 billion was just bragging.
If they really bet, the possibility of losing was very high.
If they didn't bet money and just bet on this, they would lose more.
Just think about it. Far Away Mall advertising for Taobao for a month. Wasn't that giving money to the enemy?
If you went to Far Away to buy things, and Far Away advertised for Taobao, the consumers would think, Oh, the relationship between the two is so close, it's the same no matter which store they go to.
In addition, some of Taobao's goods were indeed cheaper than Far Away. In the end, it might attract a large number of customers to Taobao.
Li Dong had a toothache after being outmaneuvered by Old Ma. But at this juncture, he naturally couldn't lose face even if he lost face. Li Dong didn't hesitate and immediately said, "Let's bet!"
"Dongzi, good job!" Wu Yajun didn't think it was a big deal and immediately replied.
The others also replied, "Li Dong, you have guts. This time, you must make Old Ma lose face. We will be your witnesses. No one is allowed to renege on the bet!"
"…"
Li Dong was a little helpless. This time, he was tricked by these guys.
But this was also because he was willing to jump into the pit. It's good to give yourself some pressure, lest you think that you're the best in the world.
If you lose, so be it. It would also be a good story if word got out.
Maybe in the end, both sides would benefit. This was also something that could not be guaranteed.
When the e-commerce market was still small, the existence of Taobao was actually beneficial to Far Away.
Both sides would expand the market together and work hard at the same time. They would be stronger than one.
As for who would emerge victorious in the future, it would depend on luck and ability. In a short period of time, it would be difficult to determine a winner between Far Away and Taobao.
After chatting for a while, many people in the group still had to attend the charity gala in Pingchuan the next day, so they didn't continue chatting.
Before two o 'clock, the group gradually returned to silence.
Li Dong also turned off his computer and lay on his bed, thinking about how to continue to increase his sales. After all, no one wanted to lose. The previous words were also part of self-consolation.
…
Early in the morning on the 18th, Li Dong rushed to the company.
Tan Haiying and Liu Hong came earlier than him.
Or rather, Tan Haiying didn't even go home last night. She had dark circles under her eyes.
When Li Dong arrived, he immediately called a few people for a meeting.
As soon as they entered the meeting room, Li Dong said, "I made a bet with someone last night."
Everyone was a little curious. Who did he bet with?
Li Dong wasn't in a hurry to say it. Instead, he asked, "What's the transaction volume in the mall since last night?"
Tan Haiying immediately said, "By 7 o 'clock, it was exactly 1 billion."
In the first hour, it was 400 million. Now that another six hours had passed, it had increased by 600 million. It didn't seem much, but it was actually a decent increase.
After all, when it started in the wee hours, customers accumulated the most. Everyone couldn't wait to shop.
At night, there weren't many people who continued to shop.
Li Dong nodded and said, "Not bad. It's a little more than I expected. What about Taobao?"
"600 million."
"More than 400 million …"
Li Dong calculated for a while. The first day should be the day with the highest transaction volume and also the day with the most transactions.
Now, in seven hours, they had surpassed the other party by 400 million. By night, it would probably exceed 600 million.
In the following days, it would definitely gradually decrease and narrow the gap.
Li Dong pondered for a while and asked, "According to the current situation, if both sides don't do anything else, by the 18th of next month, how much can we surpass Taobao?"
Tan Haiying had already estimated it, but it was still too early to make a conclusion. After thinking for a while, Tan Haiying said, "If everything goes smoothly and according to the current situation, by the end of the promotion month, our transaction volume should reach about 20 billion. The e-commerce market is more prosperous than I thought."
"What about Taobao?"
"If it's Taobao, I think there will definitely be 15 billion …" Tan Haiying paused and continued, "Maybe a little more."
Li Dong was a little helpless. He shook his head and said, "It seems that we can't reach the target of 10 billion. Let's wait and advertise for Taobao for a month next month."
Everyone else was confused. Li Dong coughed and said, "Didn't you say that you made a bet with someone? Last night, Old Ma was too arrogant and made fun of me. In the end, I made a bet with him to surpass his 10 billion transaction volume. If we do, Taobao will give us a month's advertisement on the front page. If we don't, we will give them a month's advertisement on the front page. "
"Cough, cough, cough …"
There was a lot of coughing in the conference room. Everyone looked at Li Dong speechlessly.
Our boss is not an ordinary braggart. He never considers the consequences before bragging.
10 billion was just empty talk. If it could really be achieved, everyone would have shouted the slogan long ago.
Now, the boss suddenly dared to make a bet with Ma Yun. Wasn't this clearly courting death?
Liu Hong looked at Li Dong sadly and said with a bitter smile, "General Manager Li, this … I think it's not easy. If we want to surpass the other party steadily, we have to at least aim for 25 billion. But the promotion is getting weaker and weaker in the later stages. To achieve this target, it's difficult, very difficult … "
Tan Haiying clenched her teeth. Originally, she thought that reaching 20 billion transaction volume was already exceeding the target.
But now, the boss made a bet with someone and lost. Far Away Mall would be disgraced.
Even if they surpassed Taobao in terms of transaction volume, all the previous credit would be erased.
After thinking for a while, Tan Haiying clenched her teeth and said, "General Manager Li, we will strive to complete the task …"
She did not dare to guarantee it. She really could not guarantee it.
Seeing that everyone was in a difficult position, Li Dong also knew that it was his fault. He knocked on the table and said, "I have an idea. See if it can work."
The few of them looked at Li Dong with some anticipation. They wanted to hear his suggestion. Li Dong was not good at technology, but he could still come up with ideas.
"We have already done all the activities that can be done. Discounts, coupons, one-day logistics … These have already been used. It's not very effective to use them again. But I still have an idea. How about red packets from the sky? "
The few of them were a little confused. Li Dong explained, "When you enter the mall page, there will be a rain of red packets. Do you know red packets? We have received them during the Chinese New Year … "
Li Dong gave a simple explanation. Everyone was not stupid, so they immediately understood the principle behind it.
Li Dong said again, "This time, we will send red packets with real cash. Of course, we will also mix in some product coupons. We don't need much. We will send about 5 million in cash and 5 million coupons every day.
We will prepare for the early stages. In the last ten days, it will be too late for the other party to follow us.
This red packet system can also be used as a test. If the results are good, I am prepared to expand it in the future.
This thing is quite good to use on PP. It can increase user loyalty and interest.
At the same time, it can also increase the habit of using the Universal Card. We can send the money from the red packets into the Universal Card.
Of course, there are some things that I don't understand. Are there any technical problems? "
Liu Hong frowned slightly. He had been in technology for a long time. He knew about these things.
Li Dong made it sound simple. In fact, it was not simple at all.
Developing a red packet system was not difficult. The difficult part was the data analysis.
Snatching red packets would generate a huge amount of data at any time. Especially the kind of random red packets, the data flow was huge.
Far away's current situation could not support this kind of data analysis.
Far away was already tired of dealing with the huge mall system, PP, Weibo, and the like.
If they were to develop another system, they would either put it into use in Far away's own data center or continue to rent the servers of the major operators.
Moreover, they did not have enough time. After all, they had too little time. They still needed to do some internal calculations.
Once there was a loophole, it was money. If anything went wrong, who would be responsible? Who would be held accountable?
After thinking for a while, Liu Hong said, "General Manager Li, this is a good idea. It's really good. Even I am interested in it. I want to try snatching red packets. Especially this kind of randomness. No one knows if they will hit the jackpot. The Chinese are very interested in this. However, I'm afraid we don't have enough time. It's best to wait until our data center is put into use. Even if we can't use it this year, we will definitely be able to use it next year. "
Tan Haiying said regretfully, "General Manager Li, if you had mentioned it earlier, we could have tried it even if we worked overtime.
However, now that the event has started, we won't make it in 20 days.
Of course, my thoughts are the same as Director Liu. Red packets are indeed a good idea.
Not only will it increase the user's activity and interest, but it can also be used as a trump card to deal a heavy blow to QQ and Taobao.
My suggestion is to set up a project team to develop the red packet system now.
When our data center is put into operation next year, or if we speed it up a little, we will have hope by the end of the year.
We can launch the red packet system during the Lunar New Year period.
At that time, we will definitely be able to attract a large number of users. It might even be more effective than now. "
The others nodded. There was still half a year from now until the Lunar New Year. If they worked overtime, they would definitely be able to complete it. Furthermore, if they had more time, they could conduct more internal tests and reduce loopholes.
A few of the directors were excited. They might not be able to use it this time, but if they really developed it, they felt that it would definitely be effective.
Li Dong heard everyone saying this and knew that it was too late this time.
Feeling helpless, Li Dong sighed. "Forget it, we'll do as you suggested. As for the bet with Old Ma, we can just advertise for him for a month. It's not a big deal."
Although he said that, Li Dong still felt a little regretful.
As for the red packet system, it was not that Li Dong did not mention it on purpose. He had been waiting for smartphones to be popularized before developing it.
Snatching red packets on the web was not as satisfying as snatching red packets on the web. It was better to use a mobile phone.
Along with the development of the red packet system, Li Dong also planned to promote Wan 'e Toon on a large scale. In his previous life, Yu' e Bao only appeared in 2013. This time, Li Dong planned to use the red packet system to introduce Yu 'e Bao in advance.
However, since he had mentioned it, it was fine to develop it now.
As for when to launch it, it did not have to be at the end of this year. The time was actually more ripe at the end of next year. From 2009 to 2010, smartphones developed quite quickly.
After that, Li Dong chatted with everyone for a while and explained the situation of the red packet system in his previous life.
He explained the general situation. So far away, it still depended on the results. It would not be too late to improve it when the time came.
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