During this period of time, there were constant movements in the distance.
While Li Dong was making moves, the others were not idle either.
Far away's supplier conference on July 15th, Ali made an announcement to the public.
In August, Ali held a supplier conference and planned to increase orders for 5 million units of household appliances in 2009, integrate Ali's pan-media platform, and provide all-channel services.
In addition, Taobao accelerated the expansion of the overseas market, so that domestic products could go global.
Ali's announcement was followed closely by Suning, who also wanted to hold a supplier conference. They planned to add 300 physical outlets in 2009, open online and offline channels, and begin to lay out the rural market.
Ali and Suning issued announcements one after another, not letting Far away monopolize the market.
Several major department store giants were also not idle. Huarun Vanguard and Hongkelong of Gan Province secretly discussed mergers and acquisitions. According to rumors, things were going well.
With Far away's expansion in Huadong, the other department store giants in the Huadong market were in danger.
Although Gan Province was not the largest Far away, according to Li Dong's character, he would not let other department store companies in Huadong grow.
Hongkelong had been under a lot of pressure recently, and it was not impossible to completely switch to Huarun Vanguard.
On the other side, Bailian was preparing to integrate its resources, changing the previous situation of fighting separately.
As the current department store leader, Bailian had many industries. Just the department store sector alone included Lianhua Supermarket, Hualian Supermarket, Century Lianhua, Fast Customer, Hualian Jimaisheng, and Hualian Lawson.
In addition, there were the First Department Store, Yongan Department Store, Dongfang Commercial Building, and other well-known shopping malls.
As well as the Friendship Group, it also had a shopping mall, including the Friendship Mall.
It could be said that Bailian deserved to be the number one department store, and its foundation was not something that the new companies Far away could compare to.
However, in the early stages, there were many factions within Bailian, and they did not belong to each other.
Hualian and Lianhua were constantly fighting each other, not to mention the Friendship Group, which had a weaker relationship with them, as well as other famous shopping malls.
It could be said that the Bailian Group was a mess. Although they were a family, in fact, the fighting was more intense than outsiders.
But now, they could not afford to fight among themselves.
Two years ago, Huarun almost surpassed them. Now, even the up-and-coming Faraway Group was aiming at them. If this continued, they would not be able to keep their first position.
The headquarters of the Hundred United Group held three consecutive days of meetings and finally reached a unanimous decision.
Putting everything else aside, the first thing to do was to officially raise the flag of the Hundred Alliance.
Unlike in the past, major department stores operated independently.
This time, Bailian decided to change its brand. In the past, people only knew about Hua Lian, Lianhua, and Express Customer, but who knew about Bailian?
The reason why Alibaba's internal structure was so loose had a lot to do with the many brands. They were unable to form a unified fighting force and had no cohesion.
On the 12th of July, Bailian announced to the public that in the coming year, Bailian would change the brand of its 6,400 stores. Similar to Hualian and Lianhua, they would retain their brands, but all of them would have the word 'Bailian' in front.
To the public, it was officially known as Bailian Hualian, Bailian Lianhua, Bailian Express...
When this number came out, many people were shocked.
Only now did many people realize how powerful the Hundred Alliance was!
Although there was no lack of franchise stores and convenience stores, 6,400 was still scary enough.
So far away, even with the acquisition of Carrefour, plus convenience stores and community stores, the total number of stores did not exceed 1,000.
Of course, the scale of the stores on both sides was different. So far away, they were now accelerating the expansion of the rural market, and there would be a period of explosion in the number of stores.
But no matter what, when Bailian was serious, the unified brand was still worthy of being the number one department store.
…
Far away building.
Li Dong was restless.
Everything had changed.
The butterfly effect had finally changed the course of history on a large scale!
Huarun acquired Hongkelong ahead of time, and Bailian carried out unprecedented brand unification. This had never happened in his previous life.
When Bailian was prosperous in his previous life, he disdained unification, and there was no external pressure to force them to unify.
Even if Huarun wanted to surpass them several times, Huarun was the same as them. They had an unruly Su Guo under their banner.
As a result, during the period when traditional retail was prosperous, Bailian had always been the leader.
And when the era of e-commerce came, it was too late for them to integrate. It was the same whether they integrated or not. So until Li Dong was reborn, there was no Bailian unified brand.
Now, in 2008, Bailian actually wanted to unify the brands!
In addition to Bailian, the domestic retail market was accelerating mergers and acquisitions. The big fish ate the small fish, and the small fish ate the shrimps. Now the shrimps were still there, but the small fish were almost eaten up.
With the acquisition of some enterprises Far away, other retail giants were also doing mergers and acquisitions.
During this time, Huarun made a series of moves. In addition to Hongkelong, there were also several small and medium-sized supermarkets in Hua Dong. Obviously, they were competing with Far away for control of Hua Dong.
In addition to the absorption of Su Guo's resources, the integration of the home world was completed. The current Huarun Vanguard was not weaker than in his previous life, even if it was hit repeatedly by Far away.
Li Dong lit a cigarette and smoked. Opposite him, Sun Tao was also smoking.
The smoke lingered. After a while, Sun Tao said, "In addition to these, in Guangdong Province, New First Beauty and Renren Le seem to be doing something. New First Beauty's performance is declining, and they might be trying to expand their market share in Guangdong Province through the acquisition of Renren Le.
After Wal-Mart acquired Trust-Mart, it might even overshadow the two companies in Guangdong Province.
In addition, we also want to open up the Guangdong market, and let New First Beauty and Renren Le feel threatened. Both parties are likely to reach an agreement.
Another is the Hua Dong market. Wumart acquired Meilian Mei, controlled the supermarket, and acquired Tianjin Darong.
Ever since their former chairman went to jail, they have been lying low for two years, and now they are showing their fangs again.
As far as I know, Wumart is recently negotiating with Bailian, hoping to acquire more than 40 of their stores in Beijing.
Bailian's performance in Beijing has always been poor. This time, they are starting to integrate their resources, and they are likely to give up the Beijing market and reach an agreement with Wumart. They will use Wumart to delay my strategic plan in Hua Dong.
Now, due to the financial crisis, many small and medium-sized retail companies are unable to expand and continue to support themselves.
In the next six months, there might be major changes in the retail industry.
Far away, Bailian, Huarun Resources, Wal-Mart, Gaoxin, Wumart, and New First Beauty will form an alliance of seven. "
After Sun Tao finished speaking, Yuan Chengdao, who was at the side, thought for a moment and said, "Among them, the top five are the strongest, and they are spread all over the country.
Wumart and New First Beauty, one affects the Hua Dong market, and the other affects the Hua Dong market. They are also the regional hegemons.
"We will be controlled on both sides. In Hua Dong, now that Huarun Resources has increased its investment in Hua Dong, and Bailian is shrinking its combat power, it is likely that they will also participate in the competition in Hua Dong.
"Originally, the situation was good. The reason why Far Away was able to gain an advantage was that the resources of each company were scattered, and the conflict was prominent, which gave us a chance.
"Now, our existence has made them feel threatened.
"In the next three to five years, Far Away will not be able to expand on a large scale like before."
Although the two of them were worried, they were not anxious.
Right now, it was not time for everyone to fight a bloody battle. The small and medium-sized supermarkets had not completely withdrawn, and everyone was busy annexing them. There was no time or effort for a bloody battle.
According to the analysis of the two, the real bloody battle was likely to happen in three to four years.
Once these large supermarkets completed the merger and integration of small and medium-sized retail companies, the next battle might be a real national hegemon.
For many years, except for the supply and marketing cooperative, there had not been a retail company that truly dominated the country.
Far Away had been stirred up by the catfish, and the domestic retail market had been changed beyond recognition.
Far Away's slaughter and rapid expansion made everyone feel the crisis. Under the stimulation of the crisis, the major retail companies no longer sat still and waited for death. Instead, all of them were excited.
In the past year, mergers and acquisitions occurred frequently, mainly in the retail industry.
Since the beginning of 2008, there were no less than 100 small and medium-sized supermarkets that disappeared. Some were acquired, and some were directly closed down because their market was seized.
The situation of a hundred flowers blooming in the past gradually changed.
As the two of them finished speaking, Li Dong gradually came back to his senses, and said in a serious tone, "Ignore them for now, let's hold this supplier meeting first!
Also, we need to let all the suppliers know that we are their best choice!
During this supplier meeting, all the suppliers that can sign an exclusivity agreement should sign it, and we will reduce the supply channels of other distributors.
Also, speed up the layout of the South China market, with Carrefour as the foundation, and quickly open up the South China market.
Focus on Guangdong Province first, and as for Southern Fujian and a few other places, put them aside for now.
General Manager Wang! "
Wang Yue, who was sitting not far away, replied, "General Manager Li, what is it?"
Li Dong said calmly, "Didn't I ask you to talk to Yonghui? How is it going?
They should have seen the situation now, and there is no room for them to expand and survive in the country.
In the past, everyone did not care about them, and that's why they were given a chance.
Now, Far Away, Huarun, and Bailian have all taken them seriously, and we will not give them a chance to rise.
Don't think that you can do anything just because you have HSBC backing you up. Carrefour has failed in Hua Xia, and HSBC will not fully support a retail company to compete with us.
With Yonghui's current scale, it is still possible to steal a chicken, but there is no hope for them to fight openly.
Go and talk to them again. Either they disarm, or they go to war!
Shancheng has been quiet for too long, and Yonghui actually dares to go against us in Shancheng. Break their tentacles first! "
Wang Yue's mouth twitched, and Sun Tao also thought for a while before saying, "General Manager Li, I think it is better for us to rest and build up strength now."
Li Dong took a puff of his cigarette and nodded. "That's what I was thinking previously. After taking down Carrefour, we will stabilize our development and spend a year or two to reorganize the retail system.
But we can't do that now, and the others are not dead.
Auchan and RT-Mart will establish Gaoxin, Wal-Mart will acquire Trust-Mart, Renren Le and Shinyijia are likely to merge, Bailian will unify the brand, and Huarun will acquire Hongkelong …
Everyone is trying to get bigger and seize the market.
Our first place is not so secure, and it is hard to say if we can get the first place this year.
Also, don't forget about Suning.
Once something happens to Gome, Suning will not let go of this opportunity, and there may be a war of unification in the home appliance industry.
Once Suning unifies the home appliance market, they will 100% develop in the supermarket and e-commerce industry.
Now is the era of sudden changes, and if you don't improve, others will be improving.
As time passes, our accumulated advantages and invincible momentum will be broken.
Enter Guangdong Province, acquire Yonghui, and take down the South China market!
When the supermarket market stabilizes next year, I will fight in Hua Xia and defeat Huarun in one fell swoop! "
Everyone's heart skipped a beat. Li Dong had not been so excited for a long time.
Ever since he defeated Carrefour, Far Away's first place seemed to be set in stone. At that time, Li Dong was actually very satisfied.
After all, it had only been four years, and he had become the first place. Anyone would be satisfied.
But they didn't expect that a supplier conference in the distance would stimulate them.
The e-commerce market is making big moves, and the retail market is also doing the same.
Ali and Huarun are starting to exert their strength.
In 2008, everyone was conservative and waiting for the market to change.
But when Li Dong made his moves, the rest could not hold it in anymore. Far Away will be like a frog being boiled in warm water.
Li Dong wants to open up the South China market this year and fight in Hua Xia next year. This task is very difficult.
As everyone was pondering, Li Dong continued. "Also, from today onwards, we will set up a new company specializing in the downstream industry.
Recently, many manufacturing companies are on the verge of bankruptcy.
I will inject 3 billion RMB to acquire these companies. Famous brands are better, and we don't need to acquire all of them.
We just need to have a controlling stake. This is mainly to increase our competitiveness.
No matter how much the suppliers give us, they are still outsiders, and they will not give us the cost price.
Also, set up a brand research and development department. Far Away had been set up for so long, and it's time to set up a brand research and development department to open up our own brand market!
I don't just want to be a distributor. Distributors are popular now, but it might not be the same in the future!
I want to set up a complete ecosystem. Far Away can operate independently even without external help! "
Sun Tao and the rest were stunned. What an arrogant idea!
Even Wal-Mart can't do this because it's too difficult.
Setting up a complete ecosystem is not as easy as it sounds.
It is also not something Li Dong can do with 3 billion RMB. Everyone is curious where Li Dong got the 3 billion RMB, but this is not the focus now.
No one had expected Li Dong to have a big plan in his mind.
The three people in the room, including the Group's Chairman, Deputy Chairman, and the Chairman of Faraway Supermarket, were shocked when they heard Li Dong's plan.
How long will this plan take?
How much will it cost?
How much manpower and material resources?
Even if it is not easy to calculate, it will be an astronomical figure.
With the supermarket as the core, e-commerce as the support, laying down the downstream channels, building a commercial complex, and improving the logistics layout …
These things must be made bigger and stronger, and it will cost at least 100 to 200 billion RMB.
This is still an estimate, and it might be even more terrifying if it is calculated.
These are just investments. When Li Dong really completes the ecosystem, it is not impossible for Faraway Group's market value to exceed a trillion RMB.
The few of them continued to be silent, but their eyes were sparkling. Why do I feel so excited!
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