At three o 'clock in the morning, Li Dong finished his last delivery.
At that moment, there were still many people who had not fallen asleep.
That night, no one was in the mood to sleep.
…
At the delivery point.
Li Dong took the hot towel from Yuan Xue and wiped his face. Then he looked at the surrounding reporters and said with a smile, "It's not easy for all of you to accompany me for the whole night. If I don't say a few words, I will feel sorry for all of you. Since there's still time, let's have a chat later. "
The reporters were overjoyed. But some of them still looked at the Far away team. The live broadcast was still going on.
Even if they were to interview them now, it would not be an exclusive report.
Li Dong smiled and said, "It's fine. Not everyone is a night owl. The live broadcast is just because I don't want some people to continue waiting. They are not like me. They are old and staying up late is bad for their health. After all, not everyone is watching the live broadcast. You can continue reporting later. "
The reporters thought about it and agreed. Even if they wanted an exclusive report, it was impossible at this time.
But some reporters remembered what Li Dong said and immediately asked, "General Manager Li, you said you don't want people to continue waiting. Can you tell us who you are talking about?"
Li Dong smiled faintly and said, "There are too many. If I don't sleep tonight, how many people can sleep? Forget it, let's not talk about them. Let them continue to endure for a while. Let's talk about Far away first. "
As Li Dong said that, he picked up the information at the side and glanced at it. He smiled and said, "I didn't have time to look at it just now. At three in the morning, the transaction volume just broke 30 billion. The figures are not bad."
"Not bad …"
The words "not bad" stunned everyone. 30 billion in three hours was just "not bad"!
Li Dong smiled and said, "Do you think I'm pretending? Actually, I'm not.
This time, Far away took too long to prepare. The manpower and resources spent are also beyond your imagination.
Just the publicity plan alone has cost tens of millions every day for the past month. It's already a few hundred million.
On the logistics side, all kinds of subsidies, awards, equipment, and benefits added up to six to seven hundred million.
In addition to other expenses, we have invested nearly 2 billion RMB into the event!
Everyone, do you think that after investing so much, plus the goods I delivered overnight in the snow, 30 billion is really a miracle?
And in the next few hours, until 8 am, there would not be much growth.
This time, the target of 100 billion yuan is uncertain. "
Li Dong didn't feel that it was going to be difficult if he didn't manage to hit 50 billion tonight.
By the early morning of the 12th, the target of 100 billion seemed a little distant.
However, while Li Dong felt that he had not achieved his goal, the others felt that 30 billion was already an astronomical figure.
Immediately, someone said, "General Manager Li, no company in the world has ever achieved 30 billion worth of transactions in three hours, whether it's traditional offline retail or online platforms. We think it's a miracle to have such a result. Besides Far away, we can't think of another platform that can break this record. Do you think that this result hasn't met your expectations? "
Li Dong smiled and said, "Don't rush to a conclusion. Today, you might think that 30 billion in three hours is impossible, and no one can surpass it.
But tomorrow, next year, perhaps things will surpass your imagination.
Not to mention a few years ago, just a few months ago, or even a few days ago, would anyone think that Far away could achieve 30 billion worth of transactions in three hours?
Miracles are all created by people.
With the advancement of technology and the development of the economy, nothing is impossible.
Maybe next year, it will be 30 billion in one hour, or even half an hour. It won't be surprising.
Do you know why I dare to say this? "
Everyone was puzzled. Li Dong picked up the document in his hand and waved it. He smiled and said, "Look at the data.
In the past, the online shopping market was absolutely dominated by PCs.
In 2008, the online shopping market's transactions were all provided by PCs.
But this year, since the beginning of the year, the mobile Internet has been developing rapidly.
The current 3G network speed is not fast enough, and the terminal functions are not complete enough. But even so, the mobile Internet is developing very fast.
So far away, the current mobile Internet has already reached 30%!
In other words, tonight, the mobile Internet provided nearly 10 billion worth of transactions for Far away.
Everyone, do you dare to imagine?
The mobile Internet is developing too fast, and it is universal and universal. This is something that PCs can't compare to.
Not everyone has a personal computer, but everyone knows how to use it.
Integrating PCs into mobile phones, using mobile phones to replace computers, simplifying operations and reducing the terminal size. This is the change brought about by the technological revolution.
Everyone will have a mobile phone.
Smartphones now are not too expensive, but they are not cheap either. The average is around 3000.
But once the price of smartphones drops to around 1000, the data charges will be reduced again, and the network coverage will be wider and more convenient …
Can you imagine that the mobile Internet user base will soon surpass the PC user base?
Not only will it surpass, it will far surpass!
In the past, according to statistics, Hua Xia's netizens were close to 400 million. In fact, everyone knows if this data is true or false. In Hua Xia, are there 100 million people who really have their own PCs?
Mobile phones are different. If it says that the number of smartphone users will exceed 1 billion, I won't be surprised.
The user base will increase tenfold, and it will have an advantage over PCs. Many things that you thought were impossible in the past will be realized.
And with the development of the mobile Internet, the e-commerce market will also expand rapidly.
Everyone should be able to see this.
In fact, even without the mobile Internet, e-commerce in Hua Xia is still developing very quickly.
So far away, in a few years, if the daily transaction volume reaches a trillion, it might seem unbelievable now, but I don't think it's impossible. "
"A trillion …"
The reporters didn't know how to ask again. Every time Li Dong said something that seemed casual, it would make them speechless.
Li Dong still smiled and said, "I'm just saying it's possible. Miracles are created by people. Why don't we wait and see in a few years?
Let's not talk about this today. We'll talk about the future in the future.
Let's talk about So far away now.
30 billion worth of sales in three hours. It's slightly lower than my expectations, but it should exceed many people's expectations.
Especially in the C2C area, which is the Wan Jia Web.
The Wan Jia Web has also created a new history this time. In the past, our C2C business accounted for less than 20% of the mall's market share.
This time, after a large number of merchants entered the Wan Jia Web, the sales rose very quickly.
This time, 35% of the 30 billion was contributed by the Wan Jia Web, and the transaction volume exceeded 10 billion.
I didn't look at Taobao, but the sales should not be too high.
I mentioned Taobao not to attack anyone, but I'm just using other C2C platforms as an example.
In recent years, C2C's market share has been gradually surpassed by B2C platforms.
You should know that in 2007, C2C still had the absolute advantage in the online shopping market.
Looking back to 2006, C2C's market share exceeded 90%.
But now, B2C is starting to surpass C2C. Is the C2C field no longer competitive? "
Li Dong asked, but without waiting for the others to speak, he said, "That's not it. From the Wan Jia Web, we know that the C2C market still has potential.
But why was it overtaken?
It can only be said that the previous leader in the industry, Taobao, did not do well enough, causing this field to be questioned.
No one would deny Taobao's contribution to the C2C field in Hua Xia, especially the opening of the free model, which benefited countless third-party merchants and consumers. This was worthy of recognition.
However, Taobao blindly expanded its scale and introduced a large number of third-party merchants, but did not do a strict management system, including the rights protection after-sales system, credit system, and did not succeed.
This caused the C2C platform to suffer a lot of criticism and doubt, including the loss of credibility.
Counterfeit goods were rampant, inferior goods were rampant, and unlicensed products were rampant …
Because it was easy to settle in and review, anyone could open an online shop to buy and sell, and the platform did not do any supervision, or turned a blind eye. This was a fact.
And it was extremely difficult for consumers to buy these products to protect their rights.
At present, the rights protection bill for the online shopping market had not been released, and it all depended on the platform itself.
If the platform helped you to protect your rights, you could only succeed in protecting your rights. If the platform did not do anything, for the sake of a few dozen yuan, you would be exhausted. How many people could persevere in the end?
Some people said that consumers deserved it. They knew that it was so cheap, and there was a high possibility that it was fake, so why did they still buy it?
Did consumers deserve it?
Some people did indeed want it to be cheap, but many people chose to buy because they believed in the platform, including because they did not understand the products.
At this time, the platform had the obligation and responsibility to help them protect their rights.
In fact, the best way was to solve these problems from the source.
Far away, for example, before the Wan Jia website entered, we had a strict credit review system, including field visits!
This was something that no e-commerce platform could do. Only Distance could do.
Far away express delivery, supermarket stores, and all over the country.
Many people may not even know that Far away people would participate in field visits for every store on the Wan Jia website.
I dare not say that the products of all the merchants on the Wan Jia website are good, and all the merchants are conscientious merchants. Far away has their detailed information, which also reduces the difficulty of protecting their rights in the future.
And the biggest difference between us and other C2C platforms is our after-sales service system, including quality control.
Far away would not shirk the responsibility if there was a problem on the Wan Jia website. We would not let consumers negotiate with a third party, but Far away would deal with it fully and compensate in advance.
As for finding a third party to protect their rights, that was our responsibility, not the consumers.
On this point, countless consumers would no longer doubt C2C and would no longer shop with the idea of relying on luck.
As the leader of the industry, some things, including the establishment of rules, were not solely the responsibility of the government, but were led by the industry leader.
Taobao did not do well on this point. If Taobao was not in a hurry to expand, but had a solid foundation, it would not have led to the current situation, where the entire platform and even the entire industry was questioned and denied.
Of course, this could not be solely blamed on Taobao, it was also related to the actual situation.
As an IT company, Ali lacked funds in the early stage and urgently needed to prove itself to investors. Expansion was the best manifestation of strength.
As for the remaining troubles, they did not have time to consider these at that time.
It was already too late to think about the follow-up.
In Hua Xia, C2C included the entire e-commerce market, and both Ali and Taobao contributed to it.
However, the gradual decline of C2C from prosperity to prosperity had a lot to do with Ali.
Now, Far away Wan Jia website was actually correcting these lingering problems and re-saving this industry.
E-commerce was not simply B2C or C2C, it encompassed a very wide range.
Keeping pace with each other and not letting any industry fall behind, this could enrich the industry and make it bigger and stronger, not just a short-term glory.
If Taobao were to continue doing this, in a few years, C2C would become synonymous with low-end counterfeits.
A large number of third-party shops would close down, their market share would decrease, and some small and medium-sized independent brands with potential would also become victims.
This was what Far away did not want to see.
Far away had the ability to change everything before this situation happened, before the problem became so acute that it could not be solved.
Therefore, Far away was now doing everything it could to reform and perfect the entire e-commerce industry.
At the moment, it seemed to be working well.
This was also one of the important reasons why Wan Jia website could achieve 10 billion!
Actually, Far away had no intention of targeting any platform or company. We only hoped that this industry could be more standardized and have more prospects.
In the past, I hoped that Ali could lead this industry to greater glory.
However, Ali had many problems, and I did not know when they would have the ability to change everything.
Once this dragged on, the lingering problems would become deeply rooted, and the possibility of completely cleaning up would not be high.
Since Ali could not do it, then Far away should do it.
Far away should be an example in this industry, so that all third-party platforms could see clearly that if they did not change, they would die!
If they changed, they would only have room to survive. If they did not change, then they would be waiting to go out of business. In my opinion, forcing them to change might be more effective than slowly guiding them.
This is the responsibility of big companies, the responsibility of leading companies.
In Hua Xia, in the retail industry, in the e-commerce industry, this is all responsibility Far away.
Since other companies cannot bear this responsibility, we can only bear it. "
Li Dong said with a smile, "Of course, there is no conflict between bearing the responsibility and expanding the industry. This is also the reason why Far away has been rejected by other companies. "
Everyone listened carefully, and no one interrupted him.
After he finished, someone asked, "General Manager Li, in your opinion, there is no need for other retail companies, including online shopping platforms, to exist?"
Li Dong smiled and said, "That's not it. What I mean is, in the current Hua Xia business industry, in these areas, Far away will be better and stronger! This is the truth. Far away will not belittle itself. A leading company must have the strength and responsibility of a leading company. Companies that lack this kind of strength and responsibility naturally do not have the qualifications to be a leading company. If one day, there is a company more suitable than Far away to bear this responsibility and lead this industry to continue to grow stronger, Far away can also abdicate. Fang Yuan can also abdicate his position. This is the law of the business world. There's nothing surprising about it. "
From the volume of online shopping transactions to leading the industry, Li Dong had stretched it a little too far.
Everyone fell into deep thought for a moment.
Seeing that someone wanted to ask again, Li Dong pressed his hand and said, "These topics are more controversial. Everyone, just listen to it, and there is no need to go too deep into it.
Let's return to the main topic and continue talking about Double 11.
This time, Double 11 is not just for the volume of transactions.
In fact, Far away is more focused on perfecting the O2O system. In the past, the O2O that everyone is talking about includes the O2O that some companies are talking about.
In my opinion, it is more of a gimmick than practical significance.
Take Suning for example. Suning's Mr. Zhang has been talking about O2O, but in fact, the combination of Suning's online and offline businesses is not systematic, and there is not much use for reference.
What is O2O?
Not only O2O, but also the entire retail industry?
Simplicity, convenience, efficiency, quality, improving the quality of life …
These are all retail!
The combination of online and offline businesses is not for gimmick, but to fill the entire field.
Far away is doing this now. Unifying prices and products is the foundation of this field.
If there is a difference in online and offline prices, it will not be able to do as one wishes. If there is a difference in offline and online products, it will not be able to integrate online and offline products.
But the cost of online is lower than offline, and this is also a fact.
If the products and prices are the same, will the offline system suffer losses? This is also the reason why many companies are unable to achieve true integration.
Even those who were far away were considering this problem.
With the increase in offline costs, including labor and rent, the increase will be huge. If they really want to achieve O2O and provide cheap and high-quality products for everyone, then the offline stores will actually be in a state of loss or no profit.
Which company does not want to make money?
Far away is thinking about it too!
How can they make it convenient for customers and also allow them to enjoy cheap and high-quality products? This is a test of the company's strength and ability.
Far away is working hard for this. Reducing costs, improving service efficiency, and completing the integration of resources are all preparations for this.
This includes the expansion of the system. The bigger the industry, the lower the cost. This is inevitable.
The introduction of new technologies, reducing the middle processes in the supply chain, direct sales, and even self-supply will reduce costs.
The increase in the proportion of self-owned properties and the simplification of the management system are all to reduce costs and ultimately benefit the consumers.
Far away is thinking more about giving back to society, and then let these consumers give back to Far away.
Of course, in the middle, there will definitely be people who will give up their interests and leave this system. This is inevitable.
So, Far away is currently suffering some criticism and attacks. In my opinion, it is natural.
But Far away's original intention will not change. Even if we are attacked, we will continue to do it.
… "
The reporters recorded these words. Tonight, Li Dong was not so much talking about November 11, but more about the corporate culture of Far away, including his personal philosophy.
In the past, Far away, including Li Dong, rarely talked about these things.
Today, after Li Dong said so much, everyone suddenly had an indescribable feeling. No one could describe the specific feeling.
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
