Bin City.
The morning passed quickly.
Li Dong, who had returned to the distribution point, rested for a while.
After drinking a mouthful of hot tea, Li Dong got up and walked to the outside of the distribution point. He looked into the distance and thought for a while before saying, "Is it Qingniwa in front?"
Someone beside him immediately replied, "It's Qingniwa."
"Where is the headquarters of Shang?"
"Yes, Qingniwa not only has the headquarters of Shang, but it also has shopping malls and supermarkets there. The headquarters of Shang shares is also there. In Qingniwa, because of Shang, the bustling business district of Bin City was formed … "
Li Dong smiled and said, "I haven't visited CEO Niu since coming to Bin City. Let's see if there's any express delivery there. I'll send it over and visit CEO Niu at the same time. "
So far away, there was not much of a reaction, but the media that had been following them became excited!
To the headquarters of Shang!
Was Li Dong declaring war?
Or was he about to make a big move!?
Many reporters did not sleep at all last night. Li Dong even slept for a few hours. However, they were afraid of missing a big show, so they came here early in the morning to wait.
After accompanying Li Dong to run around in the morning, nothing happened in the end.
This made many people feel a little disappointed. When they heard that Li Dong was going to Shang, the reporters who had just been resting ran to their cars in an instant.
Seeing the reporters' excitement, Li Dong said with a smile, "I'm just going to visit a friend. Is there a need to be so excited?"
Qi Yunna, who had just arrived, frowned slightly when she heard that. "General Manager Li, is the company making a move again?"
Li Dong shook his head and said with a smile, "No, it's not easy to buy shares in the secondary market. The price is rising too fast. Shang is competing with us now, so we'll put it aside for now. I'm just going to visit CEO Niu. After all, he's just beside me. If I don't go, others will think that I, Li Dong, am putting on airs. I'll see if Shang has any troubles to solve. I'm a helpful person … "
No one listened to his nonsense, and Qi Yunna didn't either. She immediately said, "Then I'll make some preparations and go with you later."
"What are you doing there?"
Li Dong glanced at him and said with a smile, "Don't make such a big fuss. It's like you're bullying me. I'm just passing by to take a look. I'll come down after a short chat. You don't have to follow me. "
As he spoke, Li Dong looked at the time and said, "It's almost time for dinner. Let's see if we can get a free meal."
As he spoke, the delivery point had already prepared the package for him.
In fact, it was just a simple gesture. Li Dong was able to accompany everyone to work last night, and he had also come in the morning. In addition, the mall's performance was excellent, and now the express delivery team was full of enthusiasm.
Even if Li Dong didn't follow them, the logistics staff wouldn't have much of an opinion.
The hardest part was actually last night.
After getting used to it, many people didn't feel that it was that tiring to do it again today.
…
Great Shang Headquarters.
The atmosphere in Great Shang was a little tense these few days.
Even the receptionists knew that the executives weren't in a good mood these few days, and it was best not to provoke them.
At this moment, on the first floor of the building, two receptionists were chatting softly.
As they were chatting, they suddenly saw a security guard rush in in a panic. Before the two of them could ask anything, they heard the security guard say nervously into the walkie-talkie, "Boss Li from Far Away is here!"
Not only was the security guard reporting to his superiors, but the employees outside the headquarters were also panicking.
Many people rushed into the building and spread the news. Li Dong was here!
At this moment, Li Dong suddenly came to the headquarters of Great Shang. This made many people panic.
…
Outside the door.
Seeing the crowd disperse, Li Dong smiled and said, "Am I that scary? I don't eat people. Why are all the people here to deliver the package running so quickly? "
The people behind him scolded him. You came to the headquarters for no reason, so it would be weird if you weren't nervous.
Far Away had been buying the other party's shares for the past few days, and the shareholding ratio was getting higher and higher. Great Shang was probably worried to death.
But at this moment, Li Dong personally came to their door. These people were naturally panicking.
Li Dong didn't care about this and entered the building.
When he walked to the front desk, he saw the two receptionists looking at him as if they had seen a ghost. Li Dong grinned and said, "I'm a courier. Can I go upstairs?"
"Li … General Manager Li …"
The two of them hurriedly greeted him, and then they were at a loss.
Li Dong smiled and said, "I'll go up to see your Boss Niu. Maybe when I come down later, you guys will become Far Away people. It shouldn't be a problem to go upstairs to take a look, right?"
"This …"
The two of them were still a little confused and didn't know what to say.
At this moment, the phone at the front desk rang.
The girl at the side hurriedly picked up the phone and then nodded. "Okay, I understand."
After hanging up the phone, the girl hurriedly said, "General Manager Li, Boss Niu is waiting for you."
"Thank you, then I'll go up."
As Li Dong spoke, he put down the package and said with a smile, "Please sign for me. There are too many big businessmen, I won't look for them one by one."
"… Okay …"
The two receptionists seemed to be in a state of sleepwalking as they watched Li Dong leave.
It wasn't just them. Everyone in the hall on the first floor was quiet as they watched Li Dong enter the elevator.
Until he left, there was a sudden gasp in the hall.
Then, there was a continuous sound of discussion.
And the media reporters following Li Dong couldn't wait. But Li Dong could go up, but they couldn't follow him.
There was no other way, they could only wait downstairs.
At the same time, they could interview the employees of Great Shang and collect some materials.
…
Chairman's office.
Several executives rushed to Niu Gang's office as fast as they could.
As soon as they entered the office, the CEO of Great Shang said hurriedly, "Chairman, Li Dong is here!"
Niu Gang frowned and scolded softly, "If he's here, then he's here. Why are you panicking! Now that he's here, I'm calm. "
Niu Gang was indeed calm. These two days, Li Dong was by his side, but he didn't care about Great Shang at all. He was also very nervous.
When he knew that Li Dong was here, he wasn't nervous anymore and regained his usual calmness.
Now that things had come to this, if Li Dong had any tricks up his sleeves, he wouldn't be able to guard against it.
It was better to say it clearly in person, that way it would be better.
After tidying up his clothes, Niu Gang stood up and said, "Let's go to the guest room to receive him."
When everyone saw that Niu Gang was calm and composed, they also calmed down a little and followed Niu Gang out.
…
Just as they walked to the elevator, Li Dong walked out under the lead of the staff of Great Shang.
Niu Gang's gaze fell on Li Dong, and Li Dong also raised his head to look at him. Then, he smiled and said, "Director Niu, I hope I'm not disturbing you?"
Niu Gang smiled faintly and said, "Welcome, General Manager Li. We can't wait to welcome you. How can we disturb you?"
"It's a little abrupt. Actually, I wanted to come and chat with you last night, but I came late yesterday, so it wasn't very convenient."
Li Dong laughed and greeted the other executives one by one.
Seeing that Li Dong didn't need to introduce himself and directly called out everyone's surnames, Niu Gang couldn't help but frown.
Both sides exchanged a few pleasantries, and Niu Gang regained his smile and said, "General Manager Li, let's go to the guest room."
"Sure, I can just slack off for a while. I still have to continue delivering packages in the afternoon. Sometimes, it's not easy to be a business."
Li Dong sighed and said as he walked, "I'm still considered young, and I feel tired. Director Niu, you guys are older than me, and sometimes, I quite admire you guys. Actually, I feel that at this time, Director Niu, you guys should also relax a little. It's so tiring to work so hard. "
Niu Gang said calmly, "It's good that you're used to it. After so many years, you're used to this kind of life. If you really suddenly let it go, it'll be even more uncomfortable. Since people live in this world, they have to have some goals. What do you think, General Manager Li? "
Li Dong said with a look of agreement, "That's true. I was still wondering if Director Niu would feel that you're old and have the intention to retire behind the scenes. Now that Director Niu said that, I'm much more relieved. In the future, I hope that Director Niu will put more effort into the northern market … "
Niu Gang frowned, and the others also looked at Li Dong, their expressions not looking too good.
However, Li Dong didn't look at them. He chuckled and said, "I'm serious, everyone, don't be anxious. This time, I came to Shang to chat with everyone. I believe that after I finish chatting with everyone, some things will actually come to a conclusion. "
"Let's wait and see!"
Niu Gang replied with four words. Then, without saying a word, he led the way to the guest room.
…
When he entered the guest room, Li Dong didn't need anyone to greet him.
He found an empty seat and sat down. Li Dong looked at Niu Gang opposite him and said with a smile, "Director Niu, I came this time to actually want to bury the hatchet and have a peaceful chat. These few days, Far Away and Great Shang haven't been very happy. I've become a joke to others. "
Niu Gang said in a deep voice, "General Manager Li, if you have something to say, just say it. I've said before that Great Shang welcomes investments from Far Away and also welcomes investments from anyone and any enterprise. However, Great Shang is the Great Shang of Great Shang. This will never change! "
Li Dong smiled and said, "Director Niu, don't be anxious. Actually, there's no need for everyone to always be hostile to me.
As the leader of the retail industry, Far Away actually hopes that all retail enterprises can develop better. Hua Xia's retail industry can develop better.
Far Away buying shares of Great Shang doesn't mean that he has to enter Great Shang.
Let's put this aside for now.
Today, I didn't bring anyone with me. I came here alone because I wanted to be frank and open with everyone.
I think everyone should know that Far Away Mall's transaction volume has already reached a huge amount of 60 billion!
Far Away's strength online has probably exceeded everyone's expectations.
Last year, Great Shang's total sales volume was less than 80 billion.
Today, Far Away Mall has sold more than a year's worth of goods from Great Shang.
In fact, from this point of view, the offline retail system will not be far from being impacted by the e-commerce industry.
Next, some physical stores will close down and lay off employees. This is almost inevitable.
The golden period of offline retail, with today as the node, is probably going to go downhill from now on. "
Everyone frowned slightly. Li Dong smiled and said, "Why, do you think I'm wrong?"
Niu Gang said lightly, "Even so, offline retail will not die."
"It will not die, that's for sure." Li Dong smiled and said, "But the dividend period is over. From now on, offline retail will definitely have a hard time. That's for sure.
Costs will rise, profits will fall, and they will need a lot of investment to change the current system. This is also necessary.
At this time, offline retail companies have to ask for change.
How to change?
Actually, there aren't many ways for offline retail companies to change.
First, they can also do it online. Just like Suning, they can do their own online business and do O2O integration.
But this path is not so easy to walk.
Suning is considered the earliest batch of retail companies in the industry. But now, look at Suning's online results?
Online is not so easy to do. It is not as simple as building a platform and launching a product is enough.
Multi-terminal consumer unique confirmation, unified price, real-time inventory, channel coordination, sales analysis, logistics …
These are the logic behind the combination of online and offline.
Suning can't do this, and neither can Great Shang. Currently, only Far Away can do it in the industry.
Compared to Suning, Great Shang is at a greater disadvantage.
If you did it online a few years ago, you would have some hope now that you have a foundation.
But if you do it now, to put it bluntly, who will recognize your online platform?
No one will recognize it!
Everyone knows that Far Away is the largest online supermarket, the most trustworthy supermarket.
You don't have experience in this area. If you do it yourself, other than wasting money, there is no point.
If you can't do it online, you will be affected offline. Great Shang's future might not be good.
Second, transform, transform to the high-end.
At the moment, many companies are doing this.
After the impact of the low-end brands, many people feel that going the high-end route might be a way out.
But everyone is smart. They should know that if they want to do the high-end, they have to make good choices.
If they don't do it with all their might, there might be results.
If they only do it as a support, the effect will not be as big as imagined.
Moreover, Far Away's e-commerce isn't Taobao. Taobao is synonymous with low-end in the eyes of the public, but Far Away isn't.
Far Away's O2O route is quite successful. In the eyes of the public, there is no difference between Far Away Mall and Far Away.
At this time, Far Away is no longer low-end. Online, it can also be a high-end section.
… "
As Li Dong spoke, no one interrupted him. Some were deep in thought while others frowned.
After a long time, Niu Gang said slowly, "If we don't try General Manager Li, how do we know that Great Shang won't succeed? Suning's failure doesn't mean that Great Shang will fail. "
Li Dong grinned. "Failure is inevitable because Far Away is there. When our online channels in the north are complete and our logistics system is developed, Wumart will be the vanguard to enter the northeast. If we increase our investment in the future, Great Shang won't succeed. "
"Is General Manager Li threatening us?" Niu Gang sneered.
Li Dong looked helpless as he shook his head. "It's not a threat. I'm telling the truth. Boss Niu understands people and should know that I'm telling the truth.
If it was before, it would be useless for me to say anything.
But the moment the financing is successful, everyone should understand that I don't need to scare anyone.
When Distance didn't have to worry about funds, didn't have to worry about talent, didn't have to think about profits …
At this time, there is actually no need to struggle.
I came here to look for Boss Niu, but I didn't think of using my words to make Great Shang surrender. I believe that Boss Niu isn't that kind of person.
I just want to make some facts clear.
Boss Niu is unwilling now because there is still a glimmer of hope.
Firstly, we hope that Ali won't collapse and that Taobao can continue to create competition for us online, making us unable to concentrate.
However, from today onwards, Far Away won't care about Taobao anymore.
As for the other platforms, they won't care either. Be it Taobao or Jingdong, which has been in the limelight recently, they won't have any competitiveness in front of Far Away.
If we still have many loopholes, they can take advantage of them.
However, when we fill up these loopholes, unless Far Away is courting death, no one can make Far Away fall.
Therefore, Boss Niu doesn't have to consider this point.
Secondly, we hope that the south can delay Far Away and let Far Away invest a lot of manpower and resources.
We will give Great Shang time to catch their breath and continue to operate in the north. Boss Niu should have thought of this, right? "
Niu Gang was silent for a moment before nodding. "That's right. Far Away isn't the only one in charge of Hua Xia Retail. Great Shang has been rooted in the north for a long time. Even if you want to compete, it won't be so easy to replace them. Furthermore, the competition in the south is intense. The few companies are all very strong. Far Away might not be able to afford to drag it out. "You are investing without caring about the cost and competing now. But Far Away's overall strength might not be stronger than theirs. "Wait for a period of time. In the end, Far Away will only collapse!"
When Niu Gang said this, his gaze turned sharp. "It's said that Far Away isn't good for a drawn-out battle. It's not without reason!
Far Away's system is messy. It's pretty much relying on you, Li Dong, to support it!
But even gods make mistakes. If we drag it out until Li Dong makes a mistake, then Far Away won't be a problem!
Also, Far Away is used to winning. As long as we are in a stalemate for a long time, everyone will lose confidence in you!
Not only your employees, but also the outside investors.
So I have never thought about defeating you. I just want to drag it out until you are exhausted. Far Away is exhausted. Drag it out until all the investors lose confidence in you. That will be Great Shang's victory!
Not making profits for a long time, unable to expand the industry, and even being compressed. General Manager Li, what do you think Far Away will be like then? "
Li Dong laughed. "I don't know. It might be very bad. Maybe worse than you think. But imagination is just imagination. The truth won't go according to what you think. Many people hope to drag it out. They hope to drag it out until I can't take it anymore. But in the end, I won't be the one who can't take it anymore. The competition in the south is about to end. "
Li Dong's last sentence made Niu Gang sit up straight!
Not only him, but the other executives all looked towards Li Dong. Their eyes were filled with shock and uncertainty.
Li Dong didn't continue. He said, "Not only the south, but I think it's time for the north to end as well.
On Great Shang's side, I hope to use gentler methods to take over and not too violent.
Great Shang and Gome are actually different. Gome has been going downhill. Furthermore, the family mark is too strong, so my methods to take over Gome are very violent.
However, I feel that we can use gentler methods to take over Great Shang and Great Shang's team. We can use more reciprocal methods.
Also, Great Shang's system is different from Gome.
Everyone present, including Boss Niu, is actually a professional manager. I don't have any intention of belittling you.
What I mean is that Great Shang doesn't have a strong personal mark, including Boss Niu's personal mark. I think it shouldn't be too strong.
At this time, it's just changing the number one shareholder. Is there really much difference to all of you?
After acquiring Great Shang, Far Away, apart from some infrastructure, online channels, supply chain, logistics … there won't be many changes in management and operations.
Actually, I came to talk to everyone because I hope that everyone can accept my point of view more easily.
Actually … "
Li Dong chuckled and said, "In fact, if I really wanted to forcefully take over Great Shang, I could have done it a long time ago. However, forcefully taking over Gome and Carrefour has left us with many repercussions. At this time, I hope that you are willing to integrate with Far Away. "
Niu Gang frowned and said, "General Manager Li said to forcefully take over. Is he talking about Maoye?"
Li Dong chuckled and said, "Maoye is part of it, not all of it. Actually, Bin City's State Shang looked for me … "
"What!"
Everyone was shocked. Bin City's State Shang was the second largest shareholder previously, holding 8% of Great Shang's shares.
According to what Li Dong said, the other party had taken the initiative to look for Li Dong. Once Li Dong took over the other party's shares or obtained the other party's support, Far Away's shares would reach 28%, in addition to the 5% in Maoye.
At that time, Far Away could completely take over Great Shang.
Niu Gang's eyelids kept twitching, and he heard Li Dong continue, "However, I have no intention of forcefully taking over. A melon that is forcefully picked won't be sweet.
The reason why Great Shang can achieve such results and be valued by Far Away is not because of Great Shang itself.
It's because of your group, including the system of Great Shang.
Far Away actually doesn't need that many stores.
The key is to understand the people and team of Hua Xia Retail, as well as the team of the northern retail market.
Just as Boss Niu said, Far Away is actually not very familiar with the north and doesn't know how to cater to this market.
Therefore, what I hope to get is not those store systems, but the entire Great Shang system.
As for the reason why I did not accept the support of Bin City's State Shang, do you know what I was thinking about? "
Everyone looked at him. Li Dong smiled and said, "Naturally, I hope to get something in return for my efforts.
Bin City's State Shang hopes to get a greater return, so they chose to support me in entering Great Shang.
However, in my opinion, since the country has retreated and the people have advanced, then there's no need to take another step forward.
Once I accept the other party's help this time, it will be very troublesome in the future. I will have to pay even more.
Unless it's absolutely necessary, I don't want that to happen.
Therefore, I hope that it will be the existing team and not others who will support me in entering Great Shang.
Far Away, after entering Great Shang, the brand of Great Shang can be retained. The existing management team will only be slightly adjusted and will not be greatly changed.
Far Away will help Great Shang set up online channels and invest funds to upgrade and transform the existing stores to make them more modern.
Far Away will provide support such as logistics, warehousing, and supply chain.
With Far Away as a backer, Great Shang will only develop better and better, not worse.
Everyone's treatment will only be better than it is now, not worse.
Other than Boss Niu, I don't think anyone else has any reason to object.
As for Boss Niu … "
Li Dong glanced at Niu Gang and chuckled. "Boss Niu, Qi Yunna's current position can be reserved for Boss Niu. If Boss Niu feels that it's not suitable, we can slowly talk about it. However, if we really delay the integration of both sides because of Boss Niu … "
Niu Gang's expression was a little ugly. He ignored Li Dong and looked at the others.
At this moment, the others didn't say a word. Those who were looked at by Niu Gang all lowered their heads to write and draw, unwilling to look at Niu Gang's gaze.
Niu Gang's heart skipped a beat. Then, he felt a little angry and disappointed.
Li Dong had just said a few words and these people were actually so easily tempted and compromised!
Obviously, the conditions that Li Dong offered were acceptable to these people. They could accept Far Away into Great Shang.
But did they forget who was in charge of Great Shang all these years? Who led Great Shang to glory? Which was why Li Dong hoped to take over Great Shang peacefully today?
If Great Shang was like Gome and Wumi, would Li Dong be so easy to talk to?
When had these people ever considered him!
Niu Gang suddenly felt a little empty. Was this the Great Shang that he had fought for his entire life?
…
When Li Dong walked out of Great Shang, he couldn't help but shake his head. It was human nature to seek benefits and avoid harm.
Far Away was no longer the Far Away of the past.
Li Dong was no longer the Li Dong of the past.
Some things were just so simple. This was also the reason why Li Dong didn't feel that it was too challenging.
After Ali became big in the future, it was just as simple as now.
How many retail giants would dare to refuse such an offer?
Moreover, Far Away was actually stronger than Ali.
At this point, it was almost inevitable that Li Dong would choose to compromise and set the conditions himself.
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