That night, many people were watching Li Dong's livestream.
Of course, most people were just watching the liveliness. Not many people would think as much as Ma Yun.
And Li Dong did not seem to think as much as Ma Yun. He delivered the goods in an orderly manner.
When Li Dong was panting as he carried the boxes and delivered the goods to the first customer's door.
Just as everyone had expected, the customer's face was filled with surprise and disbelief.
Many people in Bin City knew that Li Dong would be participating in today's event.
However, it was still surprising that Li Dong delivered the goods to their door.
…
The first customer nearby was a woman in her thirties.
The moment she saw Li Dong, the woman was pleasantly surprised even though she was not young. She even looked like she had the urge to scream.
In the end, she calmed down under Li Dong's comfort.
After chatting for a while, Li Dong looked at the time and said, "It's 12: 25 now. This order took 25 minutes, which was longer than I expected.
However, this was not the first order completed by Far Away Mall. At 12: 18, Far Away Mall completed its first delivery.
Eighteen minutes. From the order to the delivery, to the customer's signature. This speed was not a special case.
In the past, there had been such efficiency.
Completing an order within half an hour was rare now, but it would become common in the future.
Some people felt that half an hour and a day were not much different.
That would be a big mistake!
Why do I keep talking about efficiency?
At present, whether it was Far Away Mall or other platforms, we were mostly doing department stores, home appliances, books … These goods were sold.
As for other fresh products and seasonal fruits, we did not do much.
Why?
First, logistics and warehousing could not keep up, which could easily lead to the deterioration or death of these fresh products.
Second, that was the problem of efficiency.
If you delayed, the order I placed in the afternoon would be prepared for a big meal in the evening. If you delivered it to me the next day, wouldn't that be a delay?
Therefore, this was actually a trial run.
Next, the Far Away Mall would launch a new section. Fresh products, fruits and vegetables would be launched.
In the future, there would be no difference between the Far Away Mall online and offline.
Whatever could be sold offline could also be sold online.
I'm talking about Far away. The other platforms don't have this capability yet. In terms of the logistics system, Far away is the only one in the country that has this capability.
If you ask Cat Cat to send you a fish, it will probably stink by the time it reaches your house.
Far away, on the other hand, would deliver a fish to your doorstep within half an hour, and the fish would still be alive and kicking. That was the difference.
He didn't know if Old Ma was listening, but even if he did, he couldn't refute it because it was the truth.
As for Jingdong in the north, they had yet to set foot in this area. Even if they did, they would only be humiliating themselves.
I'm not trying to attack anyone. I'm someone who likes to tell the truth … "
When Li Dong said this, the woman beside him quickly nodded and said, "We all trust Far Away. Otherwise, we wouldn't buy things Far Away. In the future, no matter what we buy, we will buy it from Far Away! "
Li Dong laughed when he heard this. "When I heard this, I knew that Big Sister was definitely not someone else's spy. Believe in Far Away. Believe in me, Li Dong. This is a guarantee of the quality of life. "
When Li Dong said this, he suddenly said, "Whether it's an e-commerce platform or an offline system, in the past, when a customer places an order and signs for receipt, this is the end of the transaction.
But now, it's different!
As a service industry, I won't say that Far Away is a business. I'll say that Far Away is a service industry. There shouldn't be any problem.
As a member of the service industry, it's natural to focus on service.
And what does service include?
Transaction consumption, on-site service, after-sales service …
Far Away has done a good job in the first two points, but the after-sales system is still a little imperfect.
Far Away has not been established for a long time, and many things haven't kept up with the pace. You may not be able to understand this.
Because compared with other companies, Far Away's after-sales system seems to be very developed.
But Far Away never compares with other companies. It only compares with itself!
Here, I happen to talk about this, so I'll say a few more words. "
…
Lin 'an.
Ma Yun frowned and said, "Here it comes!"
Cai Chongxin quickly cheered up and listened to Li Dong continue in the video, "Far Away's plan to raise 300 billion yuan in retail financing, I believe many people know about it.
Now, this plan has been completed, which means that Far Away's retail will have 300 billion more available funds.
Where this money will be spent, we will explain one by one later.
But one point must be the perfection of the after-sales system.
There are more than 2,800 county-level administrative areas in the country. At present, we have after-sales service points in most county-level administrative areas.
But this is not enough, far from enough!
Next, we will continue to invest and improve. All the newly added county-level areas, there will be at least one after-sales service point Far Away. This is a must!
One is not enough to meet the needs of the public, and there may be more.
At the township level, there are also many customers Far Away. Every time these customers want after-sales service, they can't always go to the county, can they?
Therefore, we will set up the points step by step, and the final goal is to have our after-sales service points at the township level.
Moreover, everyone can also make an appointment by phone, online, or door-to-door for after-sales service.
Far Away will not shirk or delay. If it is feasible, they will come to the door to provide services at the first time.
Including return and exchange of goods, installation of household appliances, and repair of household appliances …
As long as Far Away exists for a day, everyone can rest assured to use Far Away's products. Unless Far Away goes bankrupt one day, you don't have to worry about after-sales service.
Whether it is online retail platforms or offline retail channels, I have always felt that after-sales service accounts for a very important proportion!
Far Away is different from other platforms. Other platforms do not have the strength and capital to complete the establishment of this after-sales system.
They rely more on the manufacturer and not the platform itself.
Therefore, it is difficult for consumers to protect their rights, and it is also very troublesome to obtain the due after-sales service.
You find the platform, the platform finds the manufacturer, and the manufacturer assigns the tasks. In just a short while, half a month has passed.
Far Away, everyone should understand that the after-sales system has always been done by us.
In the past, this system was not perfect, but I believe it will be perfected soon.
When that time comes, there will no longer be any difference between online and offline, and we will truly achieve integrated development.
Building more than 2,000 after-sales service stores is also one of our goals for this financing. "
When Ma Yun heard this, he frowned and said, "Lunatics!"
Cai Chongxin also nodded in agreement and sighed. "Indeed, they are lunatics!"
In Hua Xia, the after-sales service system is actually not developed.
On one hand, the investment is not low, and on the other hand, there is no profit to speak of.
Moreover, after-sales service is considered soft power, and the value reflected is not as great as on the surface.
Li Dong wants to build after-sales service points in all the county-level regions in the country at one go, and the investment will not be small.
With so much investment, other companies are more willing to use it to develop their own companies, and not to enhance the competitiveness of these soft power aspects.
At least, at present, the demand of Hua Xia's consumers in this area is not too high.
Although Ma Yun said that, he still sighed and said, "You have the capital to speak so boldly."
Far Away, if there is no funds raised to 300 billion, you can ask Li Dong to say it.
It is because of this 300 billion that Li Dong dares to say this, and no one will doubt it.
There is no other reason, Far Away is rich!
With a sigh, Ma Yun looked at the screen and said, "Launch the fresh section, build an intelligent logistics system, and improve after-sales service. Far Away has actually pulled away from us, this is undeniable. Li Dong is willing to invest, willing to spend money, and we can't compare. We are falling behind in all aspects. Old Cai, do you think Taobao still has a future? "
Cai Chongxin said softly, "Our strength is not as good as others, unless we also invest in transformation, otherwise …"
"Where will we get the money?"
Ma Yun said with a bitter face, "He spends money like water, and he earns money quickly. We are burning other people's money. Investors will not see the improvement of these soft power, they will only see the improvement of hard power. Do you think they will let us burn money to do this? "
"No!"
Ma Yun sighed again and said, "That's why we can't compete, and we can't compare. Far Away's system is perfected, then we will completely lose our competitiveness. Unless we follow them now. Or Far Away doesn't do it, and when we grow stronger and have money, we can invest in these areas. But now, Far Away won't give us the time. "
Cai Chongxin did not say anything else and fell into silence.
Ma Yun rubbed his cheeks and recovered his smile. "Continue to listen and see what else he has to say. Didn't he say that it was a unified battle on Double 11? That alone is not enough! Tonight, I think he has other moves. "
…
Bin City.
Li Dong briefly talked about the installation of the after-sales system, then said, "I looked at the data just now, or rather, I'm not the only one who saw it, many people saw it. Just now, at 12: 30 am, half an hour after Double 11 opened. The total transaction value of Far Away Mall and tens of thousands of websites has exceeded 10 billion … "
"10 billion!"
Some people, such as Ma Yun, did not look at this data.
When he heard Li Dong say that Far Away's transaction value had reached 10 billion in half an hour, Ma Yun was stunned.
10 billion in half an hour!
Before this, the industry record was set by Far Away, with a transaction value of less than 4 billion in 24 hours.
Even so, among the global e-commerce platforms, Far Away had created the first place.
But now, in just half an hour, it had more than doubled!
Even if they knew that Far Away's slogan was 100 billion, the goal did not represent reality.
Now, 10 billion in half an hour!
While Ma Yun was shocked, he really wanted to ask at this moment, how much was Taobao?
But in the video, Li Dong said with some regret, "It's only 10 billion in half an hour. I don't know if everyone missed it because they watched my live broadcast, or if it's because I'm too charming that you forgot to shop?
This is the first time, on the first day, within the first hour!
Under normal circumstances, according to the pattern of past events, the transaction value of the first hour is probably more than 20% of the entire day's transaction value.
That is to say, if no miracle happens, our transaction value in the first hour should not reach 20 billion, or even 15 billion.
After the entire day, the final transaction value should not exceed 80 billion, or even lower.
You don't have the enthusiasm to shop, and even my enthusiasm to deliver goods has faded.
Will a miracle happen?
Why don't I sing a song for everyone to make you more enthusiastic? "
Li Dong sang as he said he would, but no matter how he sang, the whole thing was just the word "buy".
Even though his singing was not in tune, there were still quite a number of people who really started their shopping trip.
On the Internet, there were also people who called out, "Everyone, don't wait anymore. Just based on what Brother Pao said about the after-sales service, we have to support Far Away! Who on the e-commerce platform has thought of such things? Far Away only has offline stores in Hua Xia, that's why they thought of doing after-sales service themselves. Other shopping malls will not think for us. "
"Support Brother Pao, spend 100 billion, let everyone look up to you!"
"Buy, buy, buy. At most, we'll just chop off our hands later!"
"…"
With these calls, the transaction value of Far Away Mall did not decline much after 12: 30.
In the past, during the event, the transaction value would inevitably decline rapidly as time passed.
Li Dong said that the transaction value in the first hour was more than 20% of the entire day, but in fact, it was more than that.
Most of the time, it even reached 30%.
But this time, Li Dong was livestreaming the entire event, and he would cry from time to time. Far Away's transaction value did not decline significantly.
At 1 PM, Far Away Mall's homepage showed that the transaction value had reached 18 billion!
…
At this moment, the ordinary people were cheering in shock.
The industry, especially the online shopping platforms, were all speechless.
That night, almost all the CEOs in the e-commerce industry were watching and waiting.
Including some overseas e-commerce giants, they were also watching the figures.
18 billion in one hour!
Even Amazon and eBay were stunned.
Were all Hua Xia people so rich?
Or could it be that Li Dong's charisma was really that great?
…
Jingdong headquarters.
Liu Qiangdong leaned back on his chair and laughed. "I'm not competing anymore. I don't have the motivation to compete anymore."
Liu Qiangdong was not someone who would admit defeat easily, and he was not someone who would give up easily.
But when he saw Far Away's transaction value of 18 billion in one hour, he was really in despair.
Jingdong had been developing rapidly these few years.
Jingdong had also participated in Double 11. It was just that not many people knew about it due to the lack of publicity.
But on July 18th, Jingdong had achieved 500 million in sales, creating a new record.
But today, everyone only knew about Far Away.
Far Away had achieved 18 billion in one hour. Jingdong …
Looking at the figures in front of him, Liu Qiangdong was a little disappointed. 18 million.
The figures were not too bad. In fact, it was considered acceptable.
After all, it was only an hour's worth of sales.
But this result was no different from not participating in the event.
It was a world of difference from Far Away!
A difference of 1,000 times!
1,000 times. Liu Qiangdong could not believe it and did not want to believe it.
When the opponent you wanted to surpass is 1,000 times better than you, can you really persevere?
…
It was not only Liu Qiangdong who was in despair.
At this moment, countless people were in despair.
Taobao headquarters. All the technical and management staff were silent. Their faces were filled with despair.
200 million. This was the result of Taobao's sales!
It was slightly worse than July 18th. From this point, they knew that this time, Taobao had failed.
After all, Far Away had snatched away a large number of consumers. It was almost inevitable that their sales would decline.
Liu Qiangdong was in despair because of the 1,000 times gap. But looking at the 90 times gap in front of them and Far Away, Taobao was also in despair.
They had never thought that there would be a day when Far Away had pulled away by nearly 100 times!
No matter what the reason was, a nearly 100 times gap was unbelievable and intolerable!
When Ma Yun walked into the office, the greetings from before had all disappeared. No one spoke.
Looking at the dispirited group of people in front of him, Ma Yun suddenly laughed. With a face full of smiles, he said, "You all look like frosted eggplants. What's wrong?
It's not like you haven't lost before. You can't afford to lose?
Far Away's preparations were better than ours. Li Dong is also a globally renowned entrepreneur. He personally went out to promote Far Away. Although it was unexpected, it was also within reason.
Taobao had actually done very well. Even under such circumstances, they could still achieve a result of 200 million. It was almost comparable to the sales of all the other platforms, or even higher.
If I told you that many platforms had almost no sales tonight, would you believe me?
The industry's veteran e-commerce platform, Dangdang, other than some sales in the book market, had terrible results in other areas. In total, they had a transaction volume of less than 5 million.
Jingdong had less than 20 million as well. Even so, they could still be ranked third.
The other platforms had sales of tens of thousands and hundreds of thousands.
It's actually very good that we could break 100 million. Everyone has worked hard.
For the sake of Double 11, everyone has worked hard for many days. It's not easy. I've asked someone to prepare some food. Later, everyone can eat something and continue working. "
"Chairman …"
An employee could not help but say with jealousy, "Chairman, you … will you sell out Taobao?"
"Chairman, we don't want to leave Ali …"
In an IT company, the technicians actually had more feelings for the company than the management.
They did not think so much and it was not that complicated.
But everyone understood that Taobao had lost. It was a crushing defeat!
Far Away's statistics were from the entire platform and not from the Wan Jia Net.
But the entire platform exceeded Taobao by nearly a hundred times. This gap was simply intolerable and could not be made up for.
Ma Yun did not say anything. He looked at everyone and said after a while, "Even if we lose, we have to lose with dignity!
What are you crying for? There's nothing to cry about. It's not like we haven't lost before.
At least we're a little happier than Li Dong. He's still moving bricks in the snow, but we're sitting here comfortably with the air conditioner and eating supper.
We can also watch the live broadcast of him moving bricks later. It's not bad.
Besides, it's just the beginning. If Li Dong can't hold on, it's not like we don't have a chance to counterattack!
Everyone, calm down. One failure doesn't prove anything. "
Ma Yun said a few words and quickly left the office.
…
Until he was out of everyone's sight, Ma Yun shook his head slightly.
This time, Taobao was really beaten to a pulp.
It was not in terms of performance, but in the hearts of the people.
Even the technicians, who usually did not think much, were in despair. They were considering whether to leave Ali …
What about the management?
What about the shareholders?
They were probably even more anxious and terrified than them at this time!
"18 billion …"
Ma Yun repeated. His expression was a little complicated. This result seemed to make people feel a little desperate.
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