Halfway up the mountain.
Ma Yun and the rest hung up the phone and fell silent for a while.
The tour guide in front also seemed to feel that the atmosphere was not right and stopped his commentary.
After a while, Niu Gang said lightly, "General Manager Li is very bold!"
Feng Yu is very courageous to raise 300 billion RMB. This is the first time in China to raise funds.
And this time, it was for the retail group. Far away raised so much money for what?
Although it was not very specific during the phone call, as the issuer, Far Away definitely had to disclose the direction of the financing.
Increasing the proportion of self-operated property, expanding the size of the retail group, investing in overseas markets …
These were all the disclosed directions of the funds Far Away would use.
300 billion was by no means a small number.
For the retail group, it was difficult even for Wal-Mart to come up with an investment plan of more than 40 billion US dollars in one go.
After Niu Gang said this, Zhang Jindong said meaningfully, "Dongzi, 300 billion. You didn't even do a roadshow promotion beforehand. This is a bit too much. We've known each other for a few years. Brother, I have to give you a word of advice. Take it easy. The current ABS market is not mature yet. Many investors do not know this channel at all. Once the financing fails … "
Zhang Jindong did not say the rest. Without a roadshow promotion beforehand, it was not easy for Li Dong to raise 300 billion based on Far Away's reputation and his own.
30 billion, there was hope.
300 billion, it could be said that the hope was slim.
Far Away still had a glimmer of hope if they made some preparations in advance. Without any preparations, did Li Dong really think that his reputation was worth 300 billion?
When the two of them spoke, Ma Yun frowned slightly and said, "Li Dong, this is a bit too much. The failure of the distribution is not a small blow to Far Away. Or have you already privately communicated with the investors in advance? "
"…"
Everyone asked. Li Dong smiled and said, "There's no other way. Far Away is too short of money to develop. Every loan is a drop in the bucket. It's not enough to spend. Every year, I would have to negotiate with the bank hundreds of times, and I would get tired of it. Since it was a new channel, he decided to make it bigger this time to avoid wasting time. It doesn't matter if it succeeds or fails. Far away won't be able to survive if it fails. "
Li Dong was joking when he said that it would be fine if the financing was less than 300 billion yuan.
The distribution plan had been decided. If the amount of financing was less than this figure, and if the company had raised 100 billion, the money would have to be returned.
Not only would they return the money, but they would also have to pay interest and handling fees based on the date of the fundraising.
It would be fine if he succeeded, but if he failed, not only would he not receive any money, but he would also have to spend a large sum of money.
Therefore, everyone was puzzled as to why Li Dong had raised so much money at once.
Far away retail, does it really need so much money to develop?
Three hundred billion yuan was worth more than the entire Far away Retail Group.
Li Dong wanted to build another Distance Retail of its current scale, and not just that!
Where did this guy's confidence and ambition come from?
Hearing what he said, someone in the crowd laughed and said, "Let's not talk about anything else. General Manager Li's courage is admirable. Of course, the fact that the CBRC and the People's Bank of China were able to approve the issuance of 300 billion ABS shows that the government has high expectations for Far away. "
Hearing this, many people's hearts skipped a beat.
The ABS issuance did not mean that Li Dong could issue as much as he wanted. Like ordinary bonds and stock issuance, it had to be approved by the higher authorities.
At the very least, the domestic issuance needed to be approved by the Securities Regulatory Commission, the CBRC, the People's Bank of China, the Fund Association, and many other departments.
Distance would definitely not complete the 300 billion RMB distribution plan within the country.
However, the domestic share would not be too low, at least not less than 100 billion.
Such a large issuance of ABS was probably the largest in the history of Hua Xia's domestic ABS financing.
Li Dong had quietly passed it. From this, it could be seen how strong the credibility and potential of Far Away was in the eyes of the higher-ups!
It was so strong that the government also felt that Far Away had a guarantee of raising so much money.
It was a guarantee of strength, repayment ability, and strength in many aspects.
Otherwise, if it were any other company, no one present would be able to raise 30 billion, let alone 300 billion.
Now, Far Away did not even have a roadshow. Everyone did not know what to say.
The government was so optimistic about Far Away, and the financial institutions were also optimistic about Far Away and supported Far Away. This actually put more pressure on everyone.
They did not know the details, but everyone guessed that it was very likely that some financial institutions would carry out internal underwriting this time.
In other words, Far Away's issuance of 300 billion ABS might involve many banks and securities institutions.
If they did not have any confidence in advance, Far Away would not be so indifferent.
After the previous person said this, someone laughed and said, "This is General Manager Li. He issued 300 billion ABS just like that. If it were us, with 3 billion, I'm afraid we wouldn't be able to pass the review without a year and a half. Of course, we still congratulate General Manager Li in advance for the success of the issuance. 300 billion ABS. With so much money to develop, Far Away is unrivaled in the domestic retail industry. Far Away can also make a name for itself internationally. In a few years, it seems that it will not be long before we can compete with companies like Wal-Mart. "
The person who spoke was the CEO of the Sanzu Group.
Li Dong glanced at him and said with a smile, "It's still early. The domestic market is actually not the main strategic goal for Far Away.
The key is that it's not worth it.
Not to mention the large investment, the competition is also big.
Far Away has already occupied a large share of the market, and it will be difficult to expand further.
Not to mention that there were companies that said Far Away is involved in a monopoly. Do you think that Far Away will continue to invest so much?
It's our limit to fill in some blanks. "
Zhang Jindong smiled and said, "Far Away is a blank area in the Northeast. The coastal areas in the South should be counted as well. "
Yuan Yafei continued, "The department stores have achieved a national presence. This home appliances business, and even other fast-moving consumer products, will also be filled in. General Manager Li, it seems that Far Away has a lot of work to do. 300 billion ABS will be invested in the domestic market. It should be about the same. "
The few retail giants spoke one after another. Then, they looked at each other with tacit understanding in their eyes.
Far Away must really keep a close eye on them this time!
300 billion ABS. Once the financing is successful, it will be too scary.
For a company with so much cash flow, they can hit wherever they want. They can just throw money at everyone present.
At this moment, many people said congratulations, but in fact, they were hoping that the issuance of Far Away's asset-backed securities would fail.
If it succeeds, Far Away will be invincible for at least the next three years.
Before the maturity of the three-year asset-backed securities, Far Away will not have any problems as long as the interest is paid on time.
Far Away's people have to think about the future and the long-term.
But the CEOs present will not care about that. They only know that in the next few years, their lives will be difficult.
…
Because it is a retail group financing, the rest did not say anything.
After the CEOs chatted for a while, they continued to climb the mountain.
In the crowd, Ma Yun waited for the rest to quiet down before he said, "Li Dong, why did you choose to focus on November 11 instead of July 18 this year? Isn't this a waste of the publicity from the past few years?"
Li Dong smiled and said, "Previously, the main theme of July 18 was actually just a whim.
The 18th of July was not a festival, nor was it a memorial day, nor was it an anniversary celebration in the distance, nor was it a hanging out day.
If I were to focus on it, it should be on August 18.
But it is late August, and it is close to the peak sales season in September. It is not worth it to have an event now.
So, after some consideration, I decided to change the date to make it easier to remember.
November is a connecting event. National Day had just passed, and it will be the peak sales season in December. Every year, November sales are not that good.
So, changing the date this year might have a better effect.
It is just an event. Will Taobao participate?
If they do, we can boost our momentum. In the future, the promotion festival will be held in November. "
Ma Yun frowned and said firmly after a while, "I will participate! Anyway, there is still a month left. It is enough to prepare. "
"Hmm, that's good. Everyone, give it a try. If it is more cost-effective than the July event, then it will be decided in the future."
Li Dong casually brushed it off and didn't say anything else.
But Ma Yun did not move until Li Dong left. Ma Yun was the last to leave, and his brows were tightly knitted.
Is it really necessary to change the date of the promotion?
Is it worth it to suddenly do a large-scale promotion a month in advance?
Now, it is not clear how strong the promotion Far Away will be. But Ma Yun knows that it should not be small.
He said that Taobao can fully prepare to participate in the promotion within a month.
But is one month enough?
Just contacting third parties, manufacturers, reaching an agreement, formulating a plan within the group, and carrying out the promotion …
All of these require a lot of time to prepare!
A promotion, especially a large-scale one that involves other third parties, is not something that can be prepared overnight.
Far Away has already entered the final promotion stage. Obviously, it should be long prepared.
The preliminary work is well prepared. This month, Far Away is only carrying out the final promotion.
Platforms like Taobao caught up in a hurry. It is fine for small enterprises, but it also has a crushing advantage for small platforms.
But for Far Away, the largest online shopping platform in the industry, to launch in a hurry means that they are at a disadvantage from the beginning.
So, at this time, the best choice is to not follow the trend.
Far Away beat them. Platforms like Taobao can continue with their own activities.
But now, if they really do not follow up, Far Away's new promotion will become popular without any competitors, and the consequences will be even more terrifying.
Far Away previously fought on July 18. Why did everyone follow up?
Because they did not want Far Away to monopolize the market and let them monopolize the market, they made July 18 an exclusive day for Far Away.
Once an online shopping platform leaves such an impression and has its own platform festival that is recognized by everyone, then such a platform is extremely terrifying.
In the future, Ali will focus on November 11. Why would other platforms create their own big promotion day?
It is because of this point that they have to let people know that they are not just following the trend. They also want to build their own corporate brand day.
…
Halfway up the mountain, there is no debate at this moment. Everyone is still digesting the news they have just received.
And in other places, some entrepreneurs also received the news.
Qi Fangfang listened to the discussions of others and could not help but whisper, "This guy is too crazy. 300 billion. My heart, liver, spleen, lungs, and kidneys are all beating. 300 billion! It's just a financing! This time, I deeply understand what it means to be a big enterprise. Compared to them, we are not even a grassroots team … "
Qin Yuhan frowned at this moment. After a while, she said, "Financing 300 billion is an astronomical figure for any enterprise. It's not just us. Look, who isn't discussing it? Those big enterprises in front are probably also discussing it. Financing so much money … "
Qin Yuhan suddenly thought of something. Her frown deepened as she whispered, "Investing so much money in the retail industry, the possibility of recovering the investment in a short period of time is very low. Once it doesn't meet expectations, just this amount of money will be enough to crush Far Away Retail. It's not just Far Away Retail. It's very likely that it will implicate the entire Far Away Holdings. What is he trying to do!? "
Qi Fangfang shook her head. Who knew what Li Dong was trying to do? Could it be that he really wanted to surpass Wal-Mart?
They had developed for so many years and had sat on the throne of the world's number one countless times. How could they be surpassed so easily?
This kind of crazy expansion by pulling up seedlings to help them grow wasn't necessarily a good thing.
While the people around them were discussing, many people were also discussing whether Far Away was too risky.
…
The people of Huashan were discussing, and so were the outside world.
Under normal circumstances, the release of ABS would not be widely publicized.
In fact, this form of financing would usually only be focused on the fixed investors. The outside world would not know about it.
According to the regulations of Hua Xia Securities, promotion agencies were not allowed to promote the beneficiary certificates through radio, television, newspapers, and other public media when it came to asset securitization.
In this aspect, it was the same as private equity. It was not considered public.
Far Away was already the focus of the media. What's more, it was a super big deal this time. 300 billion in one go …
At this time, as promotion agencies, Far Away and underwriting agencies did not actually need to publicize or take the initiative to promote it.
When the news leaked out, it instantly caused a sensation.
As non-promotion agencies, netizens discussed and posted to discuss. That was not within the scope of limitations.
Therefore, this time, Far Away's ABS financing plan quickly spread.
On the Internet.
Soon, people began to discuss. Many people even asked what asset securitization was …
Regarding ABS, many people actually did not understand.
It did not matter if they did not understand. Many people actually did not care about this. They only cared about how high the returns were, how high the risks were, and whether it was worth the investment.
Far Away's reputation in the past few years was like the sun in the sky.
Li Dong himself was also terrifyingly famous.
300 billion sounded like a lot. Many people did not even dare to think about this number.
However, people did not care about this. They only knew that Li Dong's personal wealth exceeded 100 billion US dollars and was close to 800 billion yuan.
They did not care if it was cash or if it was money that Li Dong could afford.
Many people only knew that Li Dong was rich. 300 billion yuan was not even half of his wealth.
From this point of view, many people felt that the risk was not high.
Coupled with the 5.6% interest, it was much higher than the current bank deposits and slightly higher than Yu 'e Bao.
However, Yu 'e Bao had restrictions and was not suitable for large investments.
There were no capital restrictions for ABS subscriptions. This was also a new channel for many people who lacked investment channels.
Therefore, when the Far Away financing plan was released, many people wanted to subscribe.
However, soon, a netizen revealed, "Those who don't have enough money should not participate. They don't have the qualifications to participate. This financing starts at 1 million yuan. There are also requirements for investors. The total assets of an individual or family must not be less than 2 million, and the net assets of a company must not be less than 10 million. The average annual income must be very high. Not everyone can invest. Let's just watch the show. Does he really think that 300 billion can be financed from the hands of people like us? "
"Brother Pao, are you looking down on us? We have more people. There are so many people in the country. If each person invests 100 yuan, it will be hundreds of billions … "
"What are you thinking? This is not a rule set by Brother Pao. It's set by the regulatory body. I'm afraid that there will be problems in the end. A large number of people will go bankrupt and cause social unrest. At such a high price, there will be fewer people participating. They are all rich people. A little loss is nothing, and the movement will be small. Understand? "
"A starting price of 1 million is killing me. Forget it, I'll buy Yu 'e Bao. Although it is slightly lower than this, it might rise in a few days. It's more convenient to use money."
"Actually, if you have money but no investment channel, you can still invest a little. 5.6% is not too high, but although Brother Pao is good at shooting, he is quite reliable. At least in my opinion, it's much more stable than other companies. "
"That's true. Besides, Brother Pao is rich. 300 billion is just a drop in the bucket for him!"
"…"
There was a lot of discussion on the Internet. Many people were just watching the show, but there were still many people who participated in the investment.
With the development of the economy, there were many families and individuals with millions of assets.
Having millions of assets did not mean that everyone knew how to manage money and had investment channels.
If it was in the bank, the bank's interest for three years was only a little more than four points. If one million was invested, after three years, the interest would be thirty to forty thousand less than Far away.
Investing in other financial products, in the eyes of the public, was much riskier than Far away.
At least, Far away was quite trustworthy in the eyes of the general public.
Far away did not have a roadshow promotion, but there were many people and institutions who participated in the investment.
…
It was officially released from 9 am until Li Dong and the group went down the mountain.
Yuan Chengdao was already waiting for Li Dong at the foot of the mountain.
When he saw Li Dong and the group, Yuan Chengdao quickly went over to greet them.
Ma Yun and the others also stopped in their tracks. They knew that Yuan Chengdao was waiting to talk about what happened today.
However, Li Dong would not fulfill their wishes. He smiled and said, "Then let's disperse. Go back and get something to eat. We'll continue talking at night."
Ma Yun laughed and said, "You have good news. Don't you want to share it with us?"
Although they would find out sooner or later, it was better for them to hear it now.
Li Dong chuckled as he looked at him. Then, without a word, he walked away.
What a joke. If I tell you everything, do you really think trade secrets are not secrets?
ABS financing funds would be disclosed, but some institutions only had intentions to subscribe and had not actually subscribed yet. The outside world did not know about these things.
Sometimes, one could tell a lot of things from how much they could raise on the first day.
There was no need to tell Ma Yun and the others about this.
…
After Li Dong left with his people, Zhang Jindong said softly, "So far, how much money do you think we can raise on the first day?"
"No less than 3 billion!"
"That much? This is only the first day, and it happened so suddenly … "
"It's only the public announcement period now. So far, there's not much difference between the roadshow and not the roadshow. After all, it's already very popular now. 3 billion, there's still hope. "
"Let's see how it goes. Raising 300 billion … I'm afraid only Hua Xia dares to do it."
"We want to, but is there a chance?" Someone said self-deprecatingly, and then whispered, "Everyone, we're really going to carry him up! 300 billion financing plan, and it's an emerging corporate asset-backed securities financing. It's approved just like that. Don't you think that's the scariest thing? He's strong, the company is strong, the people support him, the government supports him … How can he fight? "
Everyone was speechless.
In the eyes of the crowd, the distribution plan this time was illogical!
So far away retailing existing assets, plus future earnings, and with a lot of debt, they could still raise 300 billion. What did this mean?
In the crowd, Ma Huateng, who had been quiet all this while, glanced at Ma Yun and said with a chuckle, "Ma Yun, you've found us a leader for the Sword Meet on Mount Hua. You've done a good job."
Ma Yun frowned. After a while, he said, "We don't know who will win yet!"
"You're just being stubborn."
"Old Ma, just admit defeat tonight. With a 300 billion plan, what's the point of fighting? Believe it or not, the money will crush Ali …"
Everyone teased one after another. Someone teased Zhang Jindong and the others, "Didn't Distance say that they wanted to buy you guys? I thought it was a joke at first, but now that the financing is successful, it's no longer a joke. Your companies are all listed companies. Far away has money. If they raise their cards to you, you might really become a family in the future. "
The speaker did not mean it, but the listener did.
Suning and Dazhang were both listed companies. Although Dazhang was not fully listed, its shares, which included some retail businesses, were still listed.
Once Distance Entertainment really received that much cash flow, it would not be impossible for them to raise their cards and forcefully make a tender offer to them.
For a moment, everyone was stunned.
This matter could not be ignored!
For a company like Far away, once they raised their cards and used money, they would not be a match.
At the end of the meeting, someone lamented, "If it fails, then forget it. If it succeeds, everyone, go back and pray!"
At today's gathering, just a financing plan alone was enough to make everyone at a loss.
At this moment, many people lost the will to fight. How could they fight?
Originally, everyone had been holding back their strength. The previous commotion was just to fight, to fight …
Now, Distance wasn't even doing anything. Just the 300 billion figure alone was enough to turn everyone's actions into a joke.
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