The executives of Lo Fong expressed their opinions and solutions one after another. Finally, they all quieted down and waited for Xiao Luo to make the final decision.
Xiao Luo stopped tapping on the table and stood up from his seat. He said affirmatively, "What everyone said just now is very reasonable. I've summed up three key words: habit, trust, and price. Let's talk about the price first. What Minister Li said just now is right. In a price war, Lo Fong will lose without a doubt.
Sumir's own economic strength is enough, and with the addition of Huayao Group, our assets are simply not enough. The price war will not end in a lose-lose situation. We will only lose, so there's not much point in lowering the price of the product. "
Everyone nodded as they took notes.
"But …"
Xiao Luo changed the topic and said with a smile, "The price war doesn't have to be about whose price is lower. It can also be about whose price is higher."
Whose price is higher?
What kind of theory is this? Is it possible that if we raise the price, we will have more advantages and attract more customers?
The executives of Lo Fong present were confused and did not understand the meaning.
Xiao Luo further explained, "Bread and pastries and so on will be on the same level as Sumir. We need to launch a product with an absolute advantage. This is the key word 'habit'. Can a bakery only sell bread and pastries? No, of course not. We can also sell other things, such as the Chinese medicine products that Minister Wang mentioned just now.
We will launch a Chinese medicine drink that reduces blood pressure and anti-coagulants. It is specially targeted at middle-aged and elderly people. We will make this Chinese medicine drink our flagship product and use it to promote the sales of bread and pastries. As a flagship product, the price cannot be too low. If it is too low, people will not trust it. "
"Boss, this idea is indeed good, but we are in the bakery business. No one knows about Chinese medicine. Do you want to invite another doctor to join us?"
Luo Qi was the head of the R&D department. The new products were originally produced in her department. She did not know anything about Chinese medicine. Moreover, it was a beverage. This was not her field of expertise.
"Even if we can develop such a Chinese medicine drink, how can we promote it and let the people of Xiahai believe that it has such an effect?" Li Zimeng was also doubtful. When it came to the company's decision-making, it was natural to raise any doubts. If not, it would be irresponsible to the company.
Xiao Luo smiled: "I will personally lead the research and development of the Chinese medicine drink. As for the promotion …" His eyes fell on the head of the Publicity Department, Cang Jiamei. "Head Cang, this task will be handed over to your department. I have some friendship with the director of the Municipal Women's Insurance Institute, Guo Taining. You can go to him. He has a wide range of contacts in the medical field. If he is willing to help, it shouldn't be difficult to find someone who can be an authoritative spokesperson for our Lo Fong's Chinese medicine drink."
"Yes, President Xiao!" Cang Jiamei nodded.
"Also, as for the trust that we talked about just now, Head Cui said that there should be a 24-hour video display in each store. This should be a precedent in other companies, right?" Xiao Luo cast his eyes on the second female executive who expressed her opinion.
The female executive respectfully said: "Yes, President Xiao. When I attended a friend's party at a hotel, I saw them do this. We could see the situation in the kitchen from the private room. This made us feel very assured about the dishes made by that hotel. Take a plate of stir-fried crayfish for example. It is a tempting delicacy, but at the same time, it is also very dirty. Eating dirty crayfish will make people sick.
This made many people afraid of crayfish. The hotel showed the whole process of cleaning the crayfish in front of us. In addition to using a strong water column to wash the crayfish, they also used a brush to wash the abdomen, soaked it in vinegar and salt water to sterilize it, and then removed the intestines and the internal organs of the head. When these things were clearly shown to us, we were completely relieved to eat the crayfish. We didn't have to worry about diarrhea after eating it. "
"Okay, then do as you say. I'll leave this matter to you. Meeting adjourned!" Xiao Luo said.
…
…
The responsibility of developing Chinese medicine drinks fell on himself. Xiao Luo had not been idle for a while. He had been staying in the R&D department, and Zhang Dashan was with him like a shadow.
"What the hell is going on with you? You know so much about Chinese medicine, and you can even develop health care products to lower blood pressure and prevent coagulation. Did we study the same major in university?" Zhang Dashan began to doubt his life. They studied engineering management, which had nothing to do with Chinese medicine. However, Xiao Luo's performance was so professional, as if he was really a Chinese medicine master.
Xiao Luo did not bother to pay attention to him. He continued to study a few combinations of Chinese medicine. He heated them to extract their essences and fused them together.
Luo Qi was also amazed: "Big boss, you know too much. If I could marry an excellent husband like you, I would be willing to give birth to a bunch of babies for him!"
She always felt that Xiao Luo knew everything and knew everything. She worshipped Xiao Luo from the bottom of her heart.
Xiao Luo just smiled and did not say anything. Developing health care products like these was not an easy task for him. There were many aspects to consider when fusing Chinese medicine. For example, whether the medicine would repel, whether the effect would be strengthened or weakened after the fusion, or whether it would have a toxic effect on the human body. All of these had to be considered carefully and could not be sloppy.
Five days later, the Chinese medicine drinks were successfully developed!
A dozen volunteers were randomly selected to drink a cup every morning. Three days later, they went to the hospital for a check-up. The blood lipids and blood pressure had obviously returned to the normal range. Those with high blood pressure had their blood pressure decreased, while those with low blood pressure had their blood pressure increased. This was not a simple adjustment, but a comprehensive recovery.
In addition, the publicity department was also very good. Guo Taining recommended Lo Fong to be endorsed by the president of the Xia Hai Chinese Medicine Hospital. The Chinese Medicine Hospital tested and certified it, and then the State Food and Drug Administration issued a license. This Chinese medicine drink received the most authoritative notarization.
As soon as it was placed on the counter, it was crazily bought by the people of Xia Hai. While buying this Chinese medicine drink, they also bought a lot of bread and pastries, which strongly increased the daily turnover of Lo Fong. After the people had personally experienced the effects of this Chinese medicine drink, word spread like wildfire. More and more people entered Lo Fong's stores to buy it.
The baking market in Xia Hai was only so big. When Lo Fong's turnover increased, Sumir's turnover was bound to decrease.
After half a month of slump, Chai Zhiying, who was in charge of Sumir, could not sit still. She rushed to Crescent Bay to report the situation to Su Li. At this time, Su Li, Su Bei, and Luo Pingxiang were eating breakfast.
"Li Li, something happened, something big happened!"
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