Zhang Dashan came to Xiahai not only to catch up with Xiao Luo, but more importantly, to share some of Xiao Luo's workload. After all, the headquarters in Rivertown was already as stable as Mount Tai. With or without Zhang Dashan, it would be the same. However, Xiahai was different. It was just like opening up a new territory. There would be a fierce battle with the local competitors.
At the beginning of the month, Lo Fong officially stepped onto the stage of Xiahai!
Before that, the advertisements were already overwhelming. Various stores were also launching their promotions. All kinds of pastries catered to the tastes of Xiahai's people. The sweetness was slightly reduced. The variety was also developed by the genius designer, Luo Qi. There were more than ten types of pastries than Sumir.
However, other than the initial rush at the opening, Lo Fong's stores only had a handful of customers. On the other hand, Sumir's customer flow was still the same. It was as if the addition of Lo Fong did not affect them at all.
[Lo Fong Xiahai Division]
In the conference hall, Xiao Luo was wearing a suit. He was sitting at the head of the table. His right hand was tapping rhythmically on the table. Before this, he did not believe that this would be the result. One had to know that Lo Fong had done a lot of preparation before entering Xiahai. All kinds of research, promotions, store decorations, and so on were done. It could be said that Lo Fong had made many changes based on Xiahai's environment to adapt to the Xiahai market.
"Everyone, let's talk about your opinions."
Xiao Luo said slowly. His ability was limited. At this time, he needed to brainstorm and re-examine himself to find the root cause.
Other than Zhang Dashan, Li Zimeng, Luo Qi, and the rest, there were also the higher-ups of Lo Fong and the store manager. A huge screen was also connected to the higher-ups of the Rivertown headquarters. It could be said that all the important personnel of the company were present at this meeting. Zhang Dashan's position had already been consolidated, so Xiao Luo wasn't worried that attending such an occasion would affect Zhang Dashan's authority.
"President Xiao, I think that the people of Xiahai have developed the habit of buying pastries from Sumir. Five years ago, a bakery chain company called 'Flying Snow' barged into Sumir, and they suffered the same fate." A man stood up and expressed his opinion.
Xiao Luo nodded. "In your opinion, how should we solve this?"
"Habits are hard to change. Changing the habits of the people of Xiahai will be a long process, and we can't afford to waste time, so we have to change ourselves," the man said.
"Go on."
"According to my research, 80% of our customers are middle-aged and elderly people. The middle-aged and elderly people pay more attention to health. If we launch a traditional Chinese medicine health cake with the effect of lowering blood pressure and anti-coagulation, I believe it will drive our company's turnover."
Luo Qi immediately refuted. "We're not doctors, and we don't know anything about Chinese medicine. How can we develop such a cake?!"
"Director Luo, that's just a marketing tactic. Our cake doesn't really need to have such effects. We just need to make our customers think that it has such effects," the man said.
"Isn't this a scam?"
Luo Qi frowned and looked at Xiao Luo. "Big Boss, this is a bad move. We can't do it. The company's reputation is paramount. Once our reputation is damaged, it will be difficult to regain the recognition of our customers."
Many people nodded and agreed with Luo Qi. Even if they wanted to improve their sales, they couldn't be scammers.
Xiao Luo waved his hand and gestured for everyone to quiet down. He then asked, "Do you have any other opinions?"
A female executive stood up and said, "I've done a survey myself. I randomly selected ten stores and questioned fifty customers. I asked them why they chose Sumir over Luo's Workshop, and they all gave the same answer. They said that Sumir is an old brand, and they trust it. Many of them know that the black-hearted merchants in Hua Nation use the sponge in cigarette butts as meat floss. In order to extend the freshness of the food, they add a lot of preservatives into the pastries."
"Don't they know that Lo Fong is an old brand too?" Zhang Dashan asked.
"Mr. Zhang, Lo Fong is an old brand in Jiangcheng. However, in the entire country, only a few people know about us. Although Lo Fong caused a huge commotion last year, as time passes, people will quickly forget about us. To the people of Xiahai City, we are just a bakery that they don't know about. Based on our human nature, we will always trust a familiar person more than a stranger."
Upon hearing this, Zhang Dashan was speechless. He wasn't arrogant enough to think that the whole country knew about Lo Fong.
The female executive continued, "The way to increase our sales is to make the people of Xiahai City trust Lo Fong. I think we can publicize the videos of the factory's production and display them in our stores 24 hours a day for our customers to see. The entire process can be shown to them so that they can understand how our cakes are made. Of course, the videos must be positive, such as hygiene."
As soon as she said this, everyone started discussing softly. This idea was too bold.
Li Zimeng put down her pen and raised her head to ask, "Won't this leak our trade secrets? The new product that we worked so hard to develop can be easily found out how it was produced. For us, this is a great loss." Li Zimeng put down her pen and raised her head to raise her doubts.
The female executive said, "There is indeed a risk in this aspect. That's why we have to remove the most important part of the 24-hour video. Most of our customers are not professionals. They won't be able to tell that we have removed a part of the process. They will only think that this is the entire process of the cake production."
Everyone nodded and felt that this idea was feasible.
"Mr. Xiao, Mr. Zhang, let me share my thoughts."
Another male executive stood up and said, "Compared to Sumir, Lo Fong is an outsider. Other than adapting to the local culture, we don't have much of an advantage in terms of price. Just like what Mr. Wang said, 80% of our customers are middle-aged and elderly people. The middle-aged and elderly people have a different view of consumption compared to us youngsters. They will prioritize comparing prices and will prefer the cheaper ones. In their view, all the cakes are the same. Since they are all the same, why not choose the cheaper ones? That way, we can save money."
"Are you saying that we should lower the prices?" Zhang Dashan asked suspiciously.
The male executive nodded and said, "Yes, we shouldn't be thinking about profits at this stage. Instead, we should be thinking about establishing a firm foothold in Xiahai. The goal is to recover our costs. As for the rest, we will talk about it after we have established a firm foothold in Xiahai City."
"We might not be able to win against Sumir in a price war!"
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