"We don't produce water. We're just nature's porters."
This advertising slogan looked ordinary, but when they read it again, everyone's heart skipped a beat.
Especially for the people on Nongfu Spring's side.
Nongfu Spring's positioning was natural water.
What was natural water?
It was the water that existed naturally in the world.
It had not been processed, nor was it pure water, nor was it any other kind of water.
It came from nature, from nature, was healthier, had a variety of microelements, and was more in line with the concept of Nongfu Spring.
From the comparison, the advertising slogan of Nongfu Spring was a little sweet was also very good.
However, it did not particularly highlight the characteristics of Nongfu Spring.
There were even people who did not agree with the advertising slogan of Nongfu Spring.
Not long ago, there was a news report about a consumer who bought a bottle of Nongfu Spring, but he did not feel that it was sweet after drinking it. Therefore, he sued Nongfu Spring and asked for one yuan in compensation. Although it seemed like a joke, the consumer was serious about protecting his own rights. At the same time, this also showed that Nongfu Spring was not as advertised. Was it really a little sweet?
However, it was completely different with the slogan "We don't produce water. We're just nature's porters."
Not only did it fit the concept of Nongfu Spring, but it also hit the consumers' hearts.
In fact, many people were worried about the various processed products when they were consuming food nowadays.
They thought that natural was the best.
They liked to eat vegetables without pesticides.
They liked to eat domesticated pork.
They liked to eat eggs without feed.
The reason why pure water could not be sold now was that everyone thought that pure water was too pure and filtered out the microelements in it.
This was harmful to the body.
Then, what did people like more in the area of water?
It was obviously water that came from nature. People were more accepting of it.
"We don't produce water. We're just nature's porters …"
The chairman of Nongfu Spring, Zhong Shanshan, kept repeating this advertising slogan. Then, he gave Chen Yu a big hug.
"Boss Chen, you're really amazing."
"Your advertising slogan is tailor-made for Nongfu Spring."
"Xiao Li, go back and inform the finance department to transfer one million yuan to Boss Chen."
"Yes."
At this moment, no one objected.
Previously, there were still a few people who laughed at Chen Yu's ugly handwriting, but now their faces were full of shame.
At the same time, they felt extremely depressed.
It seemed that the gap between them and Chen Yu was still worlds apart.
Even if they didn't compete in business, they couldn't compete with him in terms of talent.
Of course, this was for Zhong Shengxing.
He believed that with this advertising message, Nongfu Spring would be like a tiger that had grown wings.
However, that was not all.
The excited Zhong Shan Shan walked up to the Mayor Of Lan and said, "Mayor Of Lan, I've considered a few counties near Gannan. I believe you have also received the news that we have signed an investment letter with Anyuan. But now, I feel that Shin Fung is more suitable for Nongfu Spring. "
"Thank you, thank you, Director Zhong. Thank you for your recognition of Shin Fung."
The Mayor Of Lan shook hands with Zhong Shanshan.
He didn't expect this inspection to be facilitated in such a way.
"No need to thank me. If you want to thank me, you should thank Boss Chen. I believe?
A place that can nurture Boss Chen?
It must be extraordinary. "
Of course.
Even without Zhong Shanshan, the Mayor Of Lan would be the first to thank Chen Yu.
However, Chen Yu said modestly, "Don't thank me?
Do you think I'm a pimp?
Although I'm here today to be a lobbyist. Also, Director Zhong, come to Shin Fung?
In the future, you will be competing with our Duoyuan Group. I'm just asking for trouble. "
Saying that?
Everyone laughed.
But was Director Zhong a generous person?
He said, "I believe that Boss Chen welcomes our competition."
After the inspection, both the host and the guest were happy.
Chen Yu naturally welcomed the competition from Nongfu Spring.
Of course, Chen Yu wasn't the only one who welcomed it.
In fact, the Mayor Of Lan welcomed it too.
More companies would participate in Shin Fung's investment?
This would be of great benefit to the prosperity of Shin Fung's economy and the income of Shin Fung's residents.
At the same time, the investment of various companies could also bring Shin Fung's entire industry to a new level.
No matter who this was for?
In fact, it was all beneficial.
…
"Come, let's toast to Director Zhong."
"Eh?
Boss Chen, how are you going to toast me?
I should toast you first. "
"Director Zhong, you're wrong?
I'm also a part of Shin Fung?
You're investing in Shin Fung?
Of course, I should be the one toasting you. "
"Boss Chen really knows how to talk."
In the evening, the Mayor Of Lan organized a dinner party. Both parties were very happy.
There was no politeness.
The CEO of Nongfu Spring was very interested in Chen Yu.
Chen Yu was also very interested in Zhong Shanshan.
Of course, there was also the upcoming fresh fruit business of Nongfu Spring in Shin Fung.
In fact, Chen Yu had thought about getting into the fresh fruit business before.
But in this world, there were specializations. Huanyu Technologies mainly focused on the Internet, not the fruit business.
Although there was Duoyuan Group, Duoyuan Group had only developed for a few years and had a weak foundation.
At the same time, they hadn't completely set up their channels.
Their brands weren't as strong as others.
Therefore, Nongfu Spring could do this fresh fruit business, but Duoyuan Group couldn't do it at the moment.
"Boss Chen, I didn't expect to meet you today."
"I also didn't expect Director Zhong to come to Shin Fung personally."
"Boss Chen, what do you think of our 17.5 degrees?"
"Director Zhong, what do you mean?"
Of course, the dinner party wasn't about eating and drinking.
Whether it was Chen Yu, the Mayor Of Lan, or Zhong Shanshan, they had done too much eating and drinking.
"I want to ask Boss Chen for advice."
That was true.
Zhong Shanshan really wanted to ask Chen Yu for advice.
"Director Zhong, you're being too polite again. I'm in the Internet business. Although I've done navel oranges before, I've only done it as a guest. As for our Duoyuan Group, I've also handed it over to Manager Shi. When you asked for advice, I should be the one asking for advice. "
Chen Yu pointed at Shi Lanfang, who was sitting next to him.
For the sake of future development, Chen Yu also called Shi Lanfang over for this dinner party.
"Boss Chen is being modest again. Actually, I'm very optimistic about your e-commerce market. I think your e-commerce platform can not only sell big appliances, clothes, small accessories, and department stores, but also fruits. "
"We do have a fruit business in the e-commerce sector."
Chen Yu also nodded.
"However, our 17.5 degrees is different from traditional fruits. We want to create a high-end brand in the fruit industry. Therefore, in terms of pricing, it may be higher than other fruits, and even higher than navel oranges of the same kind. However, I'm a little worried that consumers won't be able to accept it in a short period of time. What do you think? "
"Actually, that's simple."
Although Chen Yu didn't do fruit business, Chen Yu had an incomparable understanding of e-commerce.
And e-commerce involved all aspects. In fact, he had an understanding of each business.
Especially in the general direction, Chen Yu could stand above everyone in the country. In addition, with decades of experience in the future, Zhong Shanshan's question was not a problem for Chen Yu at all.
"Actually, I think your high-end fruit business is a kind of fresh business."
"Fresh, Boss Chen, what do you mean?"
"Fresh refers to products that haven't been artificially processed and retain their original form."
"Fresh, interesting, interesting."
Naturally, there was no fresh market in 2005.
It wasn't that there was no fresh market. In fact, there was still a fresh market, but there was no such thing for the time being.
However, in the future, the word "fresh" had been deeply rooted in people's hearts.
Many people preferred fresh products.
"Take the 17.5 degrees you mentioned, Director Zhong. It looks the same as ordinary navel oranges, but if it exceeds ordinary navel oranges in terms of freshness, then your 17.5 degrees can be marketed as high-end, and the price can completely exceed theirs. In this, picking, sorting, logistics … are the key. Now, our Shin Fung navel oranges can be sold for 1-2 yuan in the market. However, if we can pick them on the same day and deliver them to consumers on the same day, then our price can be 4-8 yuan, or even more than 10 yuan. "
This was not impossible.
In the future, the 17.5 degrees of Nongfu Spring was sold for 10 yuan per catty, and the best was sold for 100 yuan per catty.
This was the charm of fresh products.
At the same time, in the future, JD.com, Alibaba, Penguin, Yonghui Supermarket … and so on also invested heavily in the fresh market.
The 17.5 degrees now could be said to be the most basic of fresh products.
"Boss Chen, listening to your words is better than studying for ten years. I'll drink this glass of wine."
Zhong Shanshan really benefited a lot from talking to Chen Yu.
Although Chen Yu's experience in the industry was not very good, his vision and structure were completely superior to Zhong Shanshan's.
Just like the positioning problem.
It turned out that Zhong Shanshan only made 17.5 degrees into a high-end brand of navel oranges.
However, high-end products might not be so easy to make.
But in other words, fresh. If he connected fresh with high-end products, then it was impossible for him not to be high-end.
After drinking a glass of wine, Zhong Shanshan suddenly had an idea. "Boss Chen, I wonder if Huanyu Technologies is interested in cooperating with Nongfu Spring?"
"Director Zhong, you're talking about cooperating with us on 17.5 degrees?"
Chen Yu was a little surprised.
With Nongfu Spring's strength, they did not need financing. They could do it on their own.
Moreover, they would have more advantages if they did it on their own, and it would also prevent other companies from competing with them.
"Yes, I want to cooperate with your company to operate 17.5 degrees on Shin Fung. Of course, we also need the support of your company's e-commerce platform. "
With that said, Chen Yu understood.
Nongfu Spring didn't lack brands, experience, or cash.
What they lacked was an e-commerce platform.
Although the e-commerce platforms now were far from as scary as the future, this was already a trend.
If Nongfu Spring used Huanyu Technology's e-commerce platform, they would be able to quickly push out their 17.5 degrees.
At this time, it was worth it to introduce Huanyu Technologies to cooperate with them.
Of course, this cooperation also had a series of benefits for Huanyu Technologies.
First of all, if they cooperated with Nongfu Spring, they would be able to better manage the fresh market in the future.
Of course, this was a little far away for the time being, but even if it was just for this, it was still possible.
However, what was more beneficial was for Duoyuan Group.
Duoyuan Group's current products were a little monotonous, and they had only been established for a short time.
In terms of channels, distributors, stalls, experience, and so on, they were far inferior to Nongfu Spring.
Although Huanyu Technologies had an e-commerce platform, the e-commerce platform was not omnipotent.
Just like navel oranges, fruits could be sold online, but physical fruits were the majority of sales.
Since it was physical fruits, channels, distributors, stalls, logistics, warehouse management, and so on had to be put in a lot of effort.
In addition, in order to expand and strengthen e-commerce in the future, logistics and warehouse management were also the most important aspects of Huanyu Technologies' development.
Although Huanyu Technologies had established its own logistics, it was not big enough.
This cooperation with Nongfu Spring was also an opportunity for Huanyu Technologies.
"Our e-commerce platform welcomes brands like Nongfu Spring. Of course, Director Zhong, in the future, we hope that Nongfu Spring's physical channels, distributors, and so on can also provide some support to Huanyu Technologies."
Business was not about favors. Both parties could only cooperate for a long time if they talked openly.
Chen Yu did not stand on ceremony and directly stated his request.
Zhong Shanshan was very appreciative of Chen Yu's response and raised his glass again. "To a happy cooperation."
"To a happy cooperation."
Chen Yu also said.
County Magistrate Lan, who was sitting on the side, understood what he meant. He also raised his glass and said, "Chairman Zhong, Mr. Chen, should we also join you?"
"Of course. Mayor Of Lan, Boss Chen, let's have a happy cooperation."
…
After dealing with Nongfu Spring, Chen Yu prepared to return to Shencheng.
As for the donation to the school, Chen Yu had already informed the company to take care of it.
However, before returning to Shencheng, Chen Yu looked at his aunt.
Tian Luo Xi Shi.
This was Chen Yu's snack bar.
However, after Chen Yu and his family went to Shencheng, he handed Conch Xi Shi over to his aunt.
Unfortunately, his aunt wasn't here today. Chen Yu didn't call his aunt, and the people in the shop didn't recognize Chen Yu. Chen Yu ordered a snail and a cup of soy milk.
The taste was still the same. Although he was alone, Chen Yu ate happily.
"Xiao Yu, you're back?"
Just as he was about to settle the bill, he saw that his aunt had returned.
"Auntie, I came back two days ago, so I came to see you. I didn't expect you to not be here."
"Your uncle and I went to the snail market."
Seeing that Chen Yu had returned, Chen Meihua was extremely excited. "Xiao Yu, let me see you. I haven't seen you in a long time."
"Haha, Auntie, did you see it clearly? Are there any changes?"
"You've become more handsome and charming."
"Aunt, you're teasing me again."
"Why would I tease you? If I shout here now, there will be a bunch of girls asking for your contact number."
"How is that possible?"
"Why don't you try …"
Chen Meihua was about to shout, but Chen Yu quickly stopped his aunt. "Auntie, don't, don't."
"Do you believe me now?"
"Yes, yes, yes. Auntie, is this okay?"
"That's more like it."
Chen Meihua pulled Chen Yu's hand. "Come, let's go into the shop."
"Xiao Yu, where will you be staying these few days?"
"I'll be staying at home."
"You haven't been home for a long time. You can't even use the blanket at home."
"It's okay. I can barely make do with it for two days."
"That won't do. Come to my house tonight."
"Auntie, I'm going back to Shencheng later."
"Ah, why don't you stay for a few more days?"
"I'm quite busy in Shencheng."
"Oh, I heard that you guys are going to war with a multinational company. What's it called again?"
"Microsoft."
"Yes, it's Microsoft. Your cousin told me about it. He said that you must be under a lot of pressure now."
"It's okay."
If it was in the past, Chen Yu would have felt some pressure.
But now, ever since the arrival of the two ministers, Chen Yu had incomparable confidence.
"Not bad. You are still energetic. Xiao Yu, I support you."
"Thank you, Auntie. By the way, how's the business at home? "
"It's okay."
"How about the brand agency?"
"The brand agency business has declined. This year, only 10 companies came to talk about agency. It's mainly because many people imitated our model. But Xiao Yu, don't worry. Food is the most important thing for people. No matter what, everyone will still eat snails. "
"Then it's probably more tiring than before. Auntie, look at your hands. You're as tired as a 50-year-old person. Auntie, why don't you come to Shencheng too? My parents still need some helpers. "
"Forget it. I don't want to go."
Chen Meihua shook her head: "I know your parents' hotpot. They have opened hotpot all over the country. I didn't graduate from junior high school. I don't have much education. Even if I go to help your parents, I probably won't be of much help. It's better to continue to be a snail. It's tiring here, but at least I can take care of them. Also, your uncle is happy doing it, and I'm happy doing it too. You don't have to worry. "
"Okay, Auntie, as long as you're doing well."
Looking at Auntie, Chen Yu didn't persuade her anymore.
Everyone had their own path. Although Auntie's education level was not high, being a snail beauty had become a career for her.
Even if Chen Yu arranged a better and more leisurely job for her, it might not really be suitable for her.
Next, Chen Yu stayed at the headquarters of Snail Beauty for the whole afternoon.
Just like before, when customers came, Chen Yu ran excitedly to serve the dishes.
After working for a few hours, Chen Yu was ready to return to Shencheng.
"Auntie, I'm going back to Shencheng."
"Xiao Yu, be careful on the road."
"Okay, Auntie. You and uncle must also take care of yourselves."
"Don't worry. We're in good health. When I'm free, I'll bring your cousin to Shencheng to visit your parents."
"Great, Auntie. Call me when you're here."
Waving to Auntie, Chen Yu sat in the Volkswagen arranged by Shi Lanfang to be sent to Shencheng.
"Xiao Liu, I'll take a nap in the back. Call me when we arrive."
After instructing the driver, Xiao Liu, in the front row, Chen Yu closed his eyes and prepared to sleep for a while.
This trip back to Shencheng, Chen Yu knew that it was time to fight with Microsoft again.
Microsoft, Huanyu Technologies is ready. What about you?
= = =
PS: Brothers, in the past few days, Big White's minimum chapters are 4,000 words, and even 5,000 words. And with two updates, it adds up to 10,000 words. From the backend subscription, I can see the support of the brothers. I know that as long as Big White is ruthless, the brothers will definitely support Big White. Thank you, everyone. Big White will continue to update. Looking for monthly votes, looking for subscriptions, looking for rewards, looking for collaborations, looking for everything …
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