"Instant noodles?"
Hearing Chen Yu mention instant noodles, Shi Lanfang was obviously stunned.
"Why, is there a problem with instant noodles?"
Chen Yu asked curiously.
"No, there's no problem."
Shi Lanfang shook her head, but she still said, "But we've actually entered the instant noodles business."
"Oh?"
Chen Yu was pleasantly surprised. "Not bad."
Launching a new business was worth advocating. "How is it? How's the effect?"
"Well, we're losing some money at the moment."
"It's okay, losing money is nothing. Many new products lose money when they first come out."
"The main reason is that the competitors are too strong, and we don't have a suitable place to enter."
"That's true."
Instant noodles were simple, but the competition was off the charts.
Just the instant noodles alone, there were Uni-President, Master Kong, Baixiang, Hualong, Huafeng …
There were also hundreds of brands from all over the place.
Putting these aside, the two giants in the country, Uni-President and Master Kong, no one could compete with them.
In fact, these two brands could be said to have monopolized the entire instant noodles market.
"Who's in charge of this business?"
"Ye Peng."
"It's him."
Speaking of which, Chen Yu and Ye Peng hadn't seen each other for a long time.
Now that Ye Peng was mentioned, Chen Yu wanted to see Ye Peng.
"It seems that Ye Peng still has a soft spot for instant noodles."
But it was no wonder.
Back then, Ye Peng's family made Nanshan Bowl Noodles, and this guy was smart enough to come up with the innovation of ten packets of ingredients.
However, Nanshan Bowl Noodles was a local company, and its strength was average. Plus, the competitors were too strong, so it didn't make a name for itself.
In the end, it was bought by Huanyu Technologies' Duoyuan Group and merged into the Duoyuan Group. It transformed into rice noodles, rice noodles, and scalding silk.
"Of course. Ye Peng's family started with instant noodles. Although our rice noodles and rice noodles have been selling well in recent years, Ye Peng has always been very interested in instant noodles. He even set up a lab to research new recipes from time to time. "
"Oh, where is he? Why didn't I see him just now?"
"He's probably still in his lab. I heard that he's been working on a new product recently. He even said that it will sell well in the future. "
"Hahaha … Let's go take a look."
A new type of instant noodles?
Chen Yu was really looking forward to it.
…
Half an hour later, Chen Yu and Shi Lanfang arrived at Ye Peng's laboratory.
"Not bad, not bad, this taste is not bad."
"We can add more flavor to the dish. Didn't we want Mala Tofu? Let's make it a little more spicy."
"Also, improve the taste of the eggplant with minced meat."
If he hadn't confirmed that this was a laboratory, Chen Yu would have thought that he had come to a restaurant.
"Ye Peng, what are you doing? Are you cooking?"
Chen Yu walked into the laboratory when he saw Ye Peng giving instructions while tasting the food.
"Ah, Boss Chen. Boss Chen, you've returned to Shin Fung?"
Seeing Chen Yu appear, Ye Peng was surprised and happy.
"Manager Shi, you didn't tell Ye Peng?"
"Uh, I wanted to tell him, but he's been in the lab all day."
"No wonder."
Chen Yu didn't mind. Then, he looked at the bowls on the table in front of him. There were some red and green things on top of the bowls. He asked curiously, "Ye Peng, what are you making?"
"Haha, Boss Chen, this is the new type of instant noodles I'm going to introduce."
"New type of instant noodles?"
Chen Yu was stunned. "That's it?"
"Yes, Boss Chen, why don't you try it?"
"Don't, you introduce it first."
Looking at the red and green, and some of them were black, Chen Yu didn't think it was a big deal, but he really didn't understand what new type of instant noodles Ye Peng was making.
"Okay, Boss Chen, take a look. This is my new type of Mala Tofu Instant Noodles."
"Look, I compressed the tofu we made before and made it into a seasoning. This way, we can eat real tofu when we eat instant noodles. "
He picked it up with his chopsticks. "Look, this is tofu. It's a little black, but it tastes good."
"What about this?"
"This is Minced Pork and Eggplant Instant Noodles. We also made minced pork and eggplant, then compressed it into seasoning and soaked it in boiling water. Then, we can eat both instant noodles and minced pork and eggplant. It's much better than braised beef noodles and chicken stewed with mushrooms."
Although the whole product hadn't been finalized yet, Ye Peng was full of confidence in his product.
"Look, there are three cups of instant noodles here."
"There are Preserved Vegetables and Pork Instant Noodles here."
"There are Braised Pork Instant Noodles here."
Ye Peng pointed to the front and excitedly announced that he had made more than a dozen new types of instant noodles.
"Let me try it."
After reading the introduction, Chen Yu more or less understood.
Then, he picked up a pair of chopsticks and tasted the instant noodles that were made.
"How is it?"
Ye Peng asked expectantly.
"Not bad."
Chen Yu nodded.
You don't say, the taste is really good.
At least, it was better than Braised Beef Instant Noodles.
"Manager Shi, I told you that my new product would be a big seller."
Hearing Chen Yu's good comment, Ye Peng jumped up excitedly.
"Then, Boss Chen, we'll start production next month."
As if he had seen a bright road, Ye Peng couldn't wait to sell his new type of instant noodles immediately.
"Hey, don't be so anxious."
Chen Yu patted Ye Peng and said, "Ye Peng, don't be so excited. Your new instant noodles taste good, but do you think it will sell well just because you think it tastes good? "
"Well …"
Ye Peng was a little hesitant.
If it were before, Ye Peng would definitely nod.
If it tasted good, it would definitely sell well.
But since he joined Duoyuan Group under Huanyu Technologies, he deeply understood that good taste didn't necessarily mean good sales.
Take their rice noodles and rice noodles as an example.
Was the rice noodles and rice noodles tasted weaker than the traditional instant noodles?
Not really.
People who liked rice noodles and rice noodles would definitely think that it tasted better than instant noodles.
But the market didn't judge based on one's taste.
There were some people who liked rice noodles, but there were more people who liked instant noodles.
That was also why no matter how good the rice noodles tasted, it was still a niche product.
No matter how awesome and invincible a niche product was, it couldn't sell as well as instant noodles.
"So, let's take a look at the new instant noodles you just made. Putting aside the taste, its manufacturing cost is definitely higher than instant noodles. Moreover, it might be higher by more than one or two points. "
Instant noodles had developed until now because the technical level wasn't complicated and there were so many companies competing, its manufacturing cost could be said to be extremely low.
Even if it was just a single cent more, it might not be able to occupy the market.
Ye Peng's new instant noodles looked good and tasted okay. Not to mention whether it could be liked by the market, even if it was liked by the market, could it compete with the traditional instant noodles? Just the seasonings, such as the braised tofu, minced meat, and eggplant, would cost a lot to make. If you put it on the market, would you sell it for 3 yuan or 5 yuan?
If you sold it for 3 yuan, you would lose money. If you sold it for 5 yuan, no one would buy it.
"That's true."
Hearing Chen Yu's words, Ye Peng was a little depressed.
Then he looked at the researchers in the laboratory in front of him and asked, "Can we reduce the cost of our seasonings by half?"
"This …"
The researchers looked around and said awkwardly, "Mr. Ye, we're about to drop the cost to the limit."
Obviously.
This couldn't.
Or rather, it couldn't at the moment.
"Well, Ye Peng, let's go. I'm hungry too. Let's have a meal together later."
Seeing Ye Peng's depressed look, Chen Yu didn't say anything more. He pulled Ye Peng back to Shi Lanfang's office.
"Boss Chen, didn't you say we were going to have a meal? Why are you here again?"
"We're here to have a meal. Ask someone to pack a few bags and we'll eat here."
"Of course not, Boss Chen. It's not easy for you to come home. How can you just pack a bag like that?"
"It's not a big deal. I think the takeaway food is quite delicious. We didn't have this kind of treatment when we were in the Shin Fung Industrial Park."
Chen Yu wasn't a sentimental person. It was settled.
"Ye Peng, what's the situation? Are you still thinking about the instant noodles?"
Seeing Ye Peng frowning along the way, Chen Yu asked.
"No …"
Ye Peng was a little embarrassed. "Boss Chen, I didn't take the cost into consideration before."
"It's okay. I think you're much better than the people in charge of many companies."
Although the production cost was there, it was worth praising that he could come up with such an invention.
"By the way, ask the people in your laboratory to continue the research. See if they can develop more new types of instant noodles."
"Huh?"
Ye Peng thought he heard wrong. "Boss Chen, you want to continue the research?"
"Why? Are you going to shut down your laboratory?"
"Well …"
Ye Peng was definitely unwilling to shut it down.
"Haha, why should we shut it down? Although we make instant noodles, I think that making instant noodles requires technology and research. I feel that your laboratory is very good. Although the cost of your new instant noodles can't be lowered for the time being, it doesn't mean that there won't be a market at all. "
"Boss Chen, are you saying that we can try to produce some?"
"Of course."
Chen Yu nodded affirmatively.
"But our production cost is so high. How can we compete with the traditional instant noodles?"
"Why should we compete with them?"
Chen Yu smiled and said, "Have you forgotten how our rice noodles are made? We can't compete with them in the field of instant noodles, so we'll make rice noodles and rice noodles, which they haven't made before. In this way, we shouldn't compete with them? "
Not only should they not compete with them, but because they avoided competition and were new products, Multi-Source rice noodles and Multi-Source rice noodles had been doing very well.
"But our new instant noodles are not rice noodles. They are instant noodles. Since they are instant noodles, they will always compete with the traditional instant noodles manufacturers."
"Then we'll raise the price. Now that the traditional instant noodles are sold at 3 yuan per barrel, we'll sell it at 5 yuan. "
"Boss Chen, 5 yuan is too expensive."
Ye Peng kept shaking his head.
How could they sell it at 5 yuan?
Even if it was 3 yuan or 5 yuan, he would beat a bunch of instant noodles companies, let alone 5 yuan.
There was no other way. The competition in the instant noodles industry was too great.
"Of course, we have to sell it at a higher price. Otherwise, how can we compete with the traditional instant noodles companies?"
"Boss Chen, you're confusing me. Just now you said that our production cost is too high, and now you're selling it at 5 yuan. "
Not only Ye Peng, even Shi Lanfang was confused by Chen Yu's words.
"It's actually very simple. We just have to change our thinking. Traditional instant noodles are currently sold at 3 yuan in the market, but we're not making traditional instant noodles. "
"We're not making traditional instant noodles?"
Ye Peng blinked. He still didn't understand what Chen Yu meant.
If we're not making traditional instant noodles, what are we?
"Boss Chen, are we making high-tech instant noodles?"
Ye Peng said weakly.
That was a little shameful.
Although the new instant noodles he made were innovative, they weren't that high-tech.
Not to mention that they could make it, others could make it as well.
It was just an idea.
"Haha, high-tech instant noodles. Ye Peng, I told you you're smart. However, there's no market for high-tech instant noodles for now. Let's change our vocabulary. We're not making high-tech instant noodles. We're making high-end instant noodles. "
Chen Yu wrote the words "high-end instant noodles" clearly on the A4 paper.
"High-end instant noodles."
When Ye Peng and Shi Lanfang saw the words written on the A4 paper, they suddenly realized what was going on.
That's right.
High-end instant noodles.
Selling traditional instant noodles at 3 yuan was no problem.
If they sold it at 3 yuan, they would definitely lose money.
However, since they were making high-end instant noodles, they could break the limit of 3 yuan in the traditional market.
As long as they made high-end instant noodles, they could even sell it at 10 yuan, let alone 5 yuan.
"Boss Chen, you're a genius."
Ye Peng shouted excitedly from time to time.
Originally, according to Ye Peng's idea, even if this new instant noodles were made, it would be a dead end.
However.
By changing their thinking and positioning, they could make traditional instant noodles into high-end instant noodles. This would form a new market.
This would not only avoid the competition with the traditional instant noodles giants, but also make their own brand more effective.
"Boss Chen, the positioning of your high-end instant noodles is really good. At present, there's no high-end instant noodles product in the market."
Shi Lanfang also said excitedly on the side.
"Indeed, there isn't, but there will definitely be in the future. If we enter first now, we'll seize the opportunity and launch a new business."
In the future, with the improvement of people's living standards, people's demand for instant noodles might not only be satisfied with food and clothing.
He might have more pursuits.
For example, taste.
For example, nutrition.
For example, no heat … etc.
As long as one of the above points was satisfied, it could be made high-end.
Just like the famous soup master in Chen Yu's previous life. A small bucket of 5 yuan was very popular.
Although Ye Peng didn't make a soup master, he could imitate this route and create a high-end instant noodles brand.
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