"That's great, Mr. Chen. Your position is simply amazing. I'll go talk to the people in the laboratory now and ask them to improve the formula even more. We'll strive to make our high-end instant noodle a hit."
Ye Peng was extremely excited and was about to get up.
Chen Yu stopped Ye Peng and said, "Look at the time. It's not urgent. It's not too late to go tomorrow. Let's eat first."
"Yes, yes, let's eat first."
It was already past 7 o 'clock in the evening.
Ye Peng didn't care because he stayed in the factory 24 hours a day.
But Boss Chen came back today, so Ye Peng had to be patient.
"Ye Peng, actually, I'm not interested in high-end instant noodles for the time being."
After the three of them finished their meal, Shi Lanfang made a pot of tea for Chen Yu.
Chen Yu took a sip and then looked at Ye Peng and said.
Ye Peng was frightened by his words.
He finally found a new way, but the big boss said he was not interested.
How could this be?
"Boss Chen, I think our high-end instant noodles have a good market prospect. Didn't you say that as people's living standards improve, their demand for high-end instant noodles will increase? "
"That's true, but for the next few years, even in the next ten years, people will mainly eat traditional instant noodles. Even if people's living standards improve, high-end instant noodles are actually a niche product. "
Isn't there a saying?
I'm so poor that I have to eat instant noodles. How can you ask me if it's nutritious?
Nutrition is a hammer.
Who doesn't know that instant noodles are not nutritious?
Even if it was a high-end instant noodle, its nutritional value wouldn't be that high.
"But its market prospect is still very good, and the profit is very high. Boss Chen …"
Ye Peng said anxiously.
"Ye Peng, look at you. I said I'm not interested, but it doesn't mean we can't do it. We can do it. Although this business is not very big, as you said, its gross profit is very high. We can make some money if we work hard. I won't object. But I think the real money is in traditional instant noodles. "
Although the profits of high-end instant noodles were greater than those of traditional instant noodles, no matter how high the profits of high-end instant noodles were, he couldn't produce enough of them.
For things like instant noodles, he didn't rely on profits to win. He relied on quantity.
Even if he could earn 50 cents from a bucket of instant noodles, once the quantity reached a certain level, his profit would be incomparably terrifying.
On the other hand.
No matter how profitable the high-end instant noodles were, he wouldn't be able to make much money if he couldn't sell them in large quantities.
The only way to make money from instant noodles was to rely on traditional instant noodles.
However, Ye Peng said, "Boss Chen, in fact, Manager Shi and I have been thinking about this problem. We have always wanted to enter the traditional instant noodle market, and we have even entered it. However, not only have we not opened up the market, but we have also lost money."
Speaking of this matter, Ye Peng was also helpless.
Their family had originally started out in the convenience food business, so they had always been very interested in traditional instant noodles.
However, they couldn't beat those big shots before, and they still couldn't beat them now.
Of course.
They weren't the only ones who couldn't win. Other companies like Huafeng, Baixiang, and so on also couldn't do anything to Master Kang and Uni-President.
They had already monopolized the domestic instant noodle market, and it was too difficult for them to even enter.
"Although this market is more competitive, I think there is still a chance."
Chen Yu naturally knew the pressure in this area, so he asked, "Ye Peng, what is the main model of traditional instant noodles that you are in charge of?"
"At present, we are mainly imitating Master Kang and Uni-President, but everyone has identified Master Kang and Uni-President. Even if our prices are lower, consumers won't buy them."
"That's normal. If lowering prices were useful, then Huafeng, Baixiang, and other instant noodle companies wouldn't be in such a difficult situation."
Chen Yu wasn't surprised. He continued, "In fact, we can change our way of thinking. Our brand indeed can't compete with Uni-President and Master Kang, but we can start from the category of instant noodles."
"Boss Chen, I think so too. That's why there are braised tofu instant noodles and minced meat and eggplant instant noodles."
Ye Peng felt that Boss Chen's idea was the same as his, and he was a little happy. However, Chen Yu shook his head. "You are going in the right direction, but your idea is too strange. Take your ingredients for example. The process is complicated and the cost is too high, so you can only make high-end instant noodles, but not the masses. "
"But if we compete with them in traditional instant noodles, we can't win."
"We can start from the ingredients."
"It's also difficult."
Shi Lanfang also shook her head. "At present, the best selling instant noodles in the market is braised beef instant noodles. This flavor has become a classic. We have imitated it, but first, we can't make it as classic as theirs. Second, even if we can make it, we can't open the market."
"So we have to make other flavors. Of course, this flavor can't be too heavenly like Ye Peng's. This ingredient must not increase the production cost, and at the same time, this flavor must be liked by the masses. "
"Boss Chen, this is too difficult."
Ye Peng kept shaking his head.
It wasn't that he hadn't thought about it.
But where could he find it if the masses liked it and did not increase the production cost?
If he could find it, then he would be the next braised beef noodles.
However, instant noodles had been sold in China for decades, and the most popular one was still braised beef noodles.
As for other kinds of mushrooms, although there were some, they were not very popular.
"It's not difficult, but it's not difficult either."
Chen Yu smiled slightly and then said, "We can open our minds. Why do people like braised beef noodles? In addition to his classic flavor, it's also related to everyone's love of beef. In this case, we can also find it from the dishes we usually like to eat. Just like just now, what did we order? "
He pointed to a few fast food boxes that had not been cleaned up for the time being.
"Boss Chen, are you talking about braised pork trotters?"
"Uh, not this one."
"But it's not easy to add that cabbage to instant noodles."
"Damn, Ye Peng, why don't you say the other dish, Fish with Pickled Cabbage?"
Chen Yu was angered by Ye Peng.
The biggest dish of the day was the Fish with Pickled Cabbage, but this guy said the other two dishes.
"Boss Chen, do you mean that we should make instant noodles with Fish with Pickled Cabbage?"
"Something like that."
Chen Yu nodded.
"This, this …"
Ye Peng's mind turned a few times.
In the past few years, he had been studying instant noodles and could be regarded as half a gourmet expert.
What Boss Chen said just now was similar to the braised tofu instant noodles he made.
He even felt that the process was more complicated.
"What's this and that?"
"Boss Chen, the cost is also very high. After all, it's very complicated to use the Fish with Pickled Cabbage as an ingredient."
"Is that so?"
Chen Yu blinked. "But what if we remove the fish?"
"Remove the fish?"
Ye Peng was a little confused. "Boss Chen, you don't mean to only add pickled cabbage, do you?"
"Why not?"
Chen Yu nodded to confirm. "Just add pickled cabbage. I've already thought of a name. It's called Laotan Pickled Cabbage."
Yes.
This was the classic Laotan Pickled Cabbage Noodles that was launched after 2008 in his previous life.
Although this was only one category of instant noodles, when Laotan Pickled Cabbage Noodles was at its peak, it once made half of all instant noodles and completely beat braised beef noodles. It could be called a miracle.
Both of them were stunned.
The name sounded okay, but ….
"Laotan Pickled Cabbage?"
"Will this work?"
Both of them were a little disappointed.
But although they were disappointed, they couldn't help but study this problem at this time.
If they only added pickled cabbage, it wouldn't increase the production cost too much.
After all, pickled cabbage wasn't complicated to make and the ingredients weren't expensive.
At the same time, pickled cabbage was very popular and people all over the country liked to eat it.
In this way, it satisfied the need to not increase the production cost and still be popular.
Not to mention other aspects, just in terms of choice, pickled cabbage was definitely a feasible direction.
At the same time, both of them admired Chen Yu very much from the bottom of their hearts.
This was the difference between Boss Chen and them.
In just a few words, he not only solved the high-end instant noodles that Ye Peng made blindly.
What was even more incredible was that he designed a brand new product in just a few words.
"Are you still thinking about whether pickled cabbage will work?"
Seeing that the two of them didn't speak, Chen Yu said, "It's useless to just talk without practice. Whether pickled cabbage works or not, we'll know when we try it. Of course, we also have to pay attention to our pickled cabbage. The whole taste can't be according to the taste of our Hakkas. "
The Hakkas were only a part of the country, and Hakka dishes weren't necessarily liked by the whole country.
Therefore, even if the Hakkas' pickled cabbage was delicious, they might not be able to promote it to the whole country.
"Boss Chen, do you mean to try Sichuan Cuisine?"
Ye Peng said.
"That's right."
Ye Peng's vision was very accurate on this point.
Hakka dishes were difficult to promote, but Sichuan Cuisine was different.
Among the eight major cuisines in the country, the most popular, the most commercial, and the most popular one was Sichuan Cuisine.
At the same time, there were a series of Sichuan Cuisine restaurants all over the country.
Almost everyone in China had eaten Sichuan Cuisine.
On the other hand, hot pot, skewers, and the like were more inclined towards the taste of Sichuan Cuisine.
Adding the pickled cabbage, which was the main ingredient of Sichuan Cuisine, to instant noodles was the direction of their research.
"Okay, I'll leave the rest to you. I'll go home first."
Chen Yu didn't continue to study the product. He was ready to go home. "By the way, if there's anything you need, just contact the people in Shencheng."
"Boss Chen, we don't want to trouble them. After all, our business is so small. It's a little embarrassing. "
"What trouble? All our Qidian is in Shin Fung."
"Boss Chen, I'm relieved to hear that."
Shi Lanfang felt sweeter than honey.
"Manager Shi, let's go. Send me home."
"Boss Chen, are you going home? I've already booked a hotel for you."
"No, I'm not staying in a hotel. I'm going home."
"But you haven't lived in your house for a while. There might be more dust."
"It's okay. I'll just take care of it."
Chen Yu wasn't spoiled.
Although he hadn't lived in his house for a while, he still missed it.
"We're here. You can go back first. I'll hang out in Shin Fung for the next two days. Don't make any arrangements for me. I'll contact you if there's anything."
Shi Lanfang and Ye Peng walked Chen Yu to the door.
Shi Lanfang and Ye Peng insisted on helping Chen Yu clean his room, but Chen Yu asked them to go back first.
Chen Yu was used to doing these small things since he was young.
"Then, Boss Chen, we'll go back first."
Unable to do anything about Chen Yu, Shi Lanfang and Ye Peng had to go home.
"I'm finally home."
Looking at the door in front of him, Chen Yu felt a sense of familiarity.
This was the place where he was born and raised.
Just as he was about to open the door and go home, Chen Yu patted his head. "Oh no, I didn't bring the key."
Chen Yu hadn't been home for several years. Did he really forget where the key was?
It should be with his parents.
However, his parents were now in Shencheng. It was impossible for them to send the key to Chen Yu.
"F * ck, I have a home that I can't return to."
Chen Yu's face was full of tears.
He wanted to go home for a night, but he didn't expect that he didn't bring the key.
"Forget it. Let's climb over the wall."
Although he didn't have the key, this was not a problem for Chen Yu.
Just as he was about to climb over the wall, a voice suddenly sounded behind him. "Xiao Yu, you're back?"
"Uncle, it's you."
It was Uncle Zhang, who lived next door, who stopped Chen Yu.
"Uncle Zhang, I just came back today. I forgot to bring the key, so I was about to climb over the wall."
"Why didn't you say you didn't bring the key? Your dad left a key with me when he went to Shencheng. I'll get it for you."
Uncle Zhang was very enthusiastic. After a while, he brought the key to Chen Yu's house.
"Your dad was worried that he might do something, so he left a key with me."
"Thank you, Uncle Zhang. Otherwise, I would have had to climb over the wall today."
"Don't mention it. I'm just keeping the key. By the way, Xiao Yu, let me ask you, are your parents running a big business in Shen City? "
"It's not a big business. It's just a hot pot restaurant."
"Xiao Yu, don't coax me. Everyone says that your parents have a big business."
"Uncle Zhang, how can I coax you? Hey, Uncle Zhang, is Xiao Man about to graduate from college? "
"She graduated a few months ago."
"Where is she working?"
"In Guangzhou, she didn't find a good job. Now she's working as a clerk. She only earns 1,000 yuan a month."
"Well … Uncle Zhang, I don't know if Xiao Man wants to help my parents."
"Is it your family's hot pot restaurant?"
"Yes, the salary of my dad's hot pot restaurant is not bad. It's higher than ordinary employees, but it's a little tiring."
"Xiao Yu, you have to arrange a good position for Xiao Man. Can you let him be a manager or something?"
"Well …"
Chen Yu had a headache, but he still explained, "Uncle Zhang, we're family. I won't hide it from you. My dad's hot pot restaurant employs a lot of people. Many of them are college students from famous universities. But all the employees who come to the company have to start from the bottom. If Xiao Man performs well, she will be the first to be promoted. "
"Okay, I'll call Xiao Man later and see what she thinks."
Uncle Zhang was a little depressed.
He wanted to find a good position for his daughter, but he didn't expect that Chen Yu would be so ungrateful. He had kept the key for their family for so many years.
"Chen Yu, I won't bother you."
"Okay, okay. Thank you, Uncle Zhang."
Seeing that Uncle Zhang didn't say anything, Chen Yu also understood what Uncle Zhang meant.
But he didn't explain too much.
Chen Yu would help his neighbors if he could. It was their business whether they wanted to come or not.
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